Why Smart Indian Homeowners Are Choosing Modular Furniture? And Why Speed Is Now the Biggest Factor?


If you have ever renovated a home in India, you know the feeling. The excitement of choosing designs quickly turns into weeks of waiting, followed by delays you didn’t see coming, contractor no-shows, quality compromises, and a final result that makes you wonder why you didn’t just live with your old furniture.For years, this has been the reality of home interiors.
But that is now changing — and fast.
According to Sufiyan Khan, Founder of Classic K3 Design Interiors, the biggest shift in the industry isn’t just design trends or materials — it’s speed. More specifically, the rise of in-house modular manufacturing that is making it possible to furnish an entire home in a fraction of the time it once took.
So what exactly is modular furniture, and why does it matter?
At its core, modular furniture is factory-made, precision-engineered furniture built in standardized components that can be customised to fit any space. Unlike traditional carpenter-made furniture — which is built on-site and often suffers from inconsistent quality and unpredictable timelines — modular furniture is manufactured under controlled conditions, quality-checked before delivery, and installed efficiently by trained professionals.
And the difference is significant.
A complete 2 BHK home furnishing project — including living room, bedrooms, kitchen, and storage — which traditionally takes 3 to 6 months, can now be delivered in just 20 days by companies like Classic K3 Design Interiors, backed by their in-house modular factory. A modular kitchen alone can be completed in as little as 7 days.
For modern homeowners juggling EMI payments, rental costs, and the disruption of living in an unfinished home, this kind of speed is not just convenient — it is transformative.
But speed without quality is meaningless.
This is where the real distinction lies.
Brands that rely on third-party contractors often lose control over both quality and timelines. Every subcontractor introduces variability — in schedules, materials, and execution standards. In contrast, companies like Classic K3 Design Interiors, which operate with a fully in-house manufacturing and execution model, eliminate these variables entirely.
As Sufiyan Khan explains, “When the same team is responsible for design, manufacturing, and installation, accountability becomes absolute. That’s when timelines become commitments, not estimates.”
For those wondering whether in-house modular brands can truly deliver at scale, the answer lies in who trusts them.
The Indian Army — an institution known for its discipline, precision, and zero tolerance for delays — has placed its trust in this model. And beyond that, leading interior platforms like Livspace, Homelane, and DesignCafe rely on manufacturing partners like Classic K3 Design Interiors to deliver projects for their customers across India.
When the biggest players in the industry depend on a system, it signals reliability.
So what should a homeowner look for when choosing a modular interior partner?
First, ask whether the manufacturing is in-house or outsourced.
Second, look for guaranteed timelines — not vague estimates.
Third, ensure the same company handles design, production, and installation.
According to Sufiyan Khan, if any of these elements are missing, delays and inconsistencies are almost inevitable.
The future of home interiors in India is not just about better design — it is about better systems.
And as more homeowners prioritize speed, reliability, and transparency, companies like Classic K3 Design Interiors are setting the benchmark for what modern interior execution should look like.

SEO vs SEM ➡️  what’s the difference?
While learning digital marketing, this confused me at first.
Here’s a simple way to understand:

​Boardrooms to Film Sets: Rajesh Babu K Sooranad Expands Creative Footprint in Malayalam Cinema
Kozhikode: The inspiring journey of Rajesh Babu K Sooranad continues to gain momentum as the multi-talented creative professional strengthens his presence in the Malayalam film industry. Transitioning from a successful career in human resources to cinema, Sooranad is now making his mark as a music director, producer, singer, and filmmaker.
Hailing from Sooranad village in Kerala's Kollam district, his story reflects determination, versatility, and a deep passion for storytelling. Over the years, he has steadily built a reputation for his creative excellence while maintaining a strong foundation in management and leadership.
​Strong Portfolio as Music Director
​In a significant achievement, Rajesh Babu K Sooranad has completed work on 20 films as a music director, marking a consistent rise in his musical journey. His compositions are known for their emotional depth, blending traditional Malayalam elements with modern cinematic sound.
​His notable projects include Perfume: Her Fragrance, Anandakalyanam, Binary, and Zha – The Incessant Rain, all of which have contributed to his growing recognition in the industry.
​Expanding Role as Film Producer
​Alongside music, Sooranad has also emerged as a proactive film producer. Under his banner, VOC Media Private Limited, he has produced six films, supporting independent cinema and new talent.
​Among these, Perfume: Her Fragrance, Binary, and Zha – The Incessant Rain have already been released and have received attention for both their storytelling and musical quality. Meanwhile, his upcoming films—INI: The Unknown Tomorrow, Better Half, and Ennum: Forever—are currently in the post-production stage, creating anticipation among audiences and industry observers.
​Directorial Debut with Ennum: Forever
​In a major milestone, Rajesh Babu K Sooranad is stepping into direction with his first directorial venture, Ennum: Forever. The project holds special significance as he is writing, directing, and producing the film himself.
​This move marks his evolution into a complete filmmaker and highlights his growing influence in the Malayalam cinema landscape.
​A Voice Beyond Composition
​Beyond films, Sooranad has also made a strong impression as a singer and independent music creator. He has released 10 music albums, contributing both as composer and vocalist.
​His albums—including A Tribute to Kerala 60, Hridayame, Ponnonam, Ente Keralam, Nammude Kozhikode, Miss You Maveli, Makarachyothi, Sangeetha Samrajya, Karppooradeepam, and Perunnal Nilavu—reflect Kerala's cultural richness and emotional depth, resonating widely with audiences.
​Blending Management with Creativity
​What distinguishes Sooranad is his ability to merge his HR expertise with creative execution. His background in HR and competence in Team Management have helped him efficiently coordinate productions and mentor emerging talent.
​Through his projects, he has opened doors for numerous new artists and technicians, reinforcing his reputation as a creator who believes in giving back to the industry.
​Recognition and Future Outlook
​With growing recognition, including accolades for music direction and increasing visibility on OTT and theatrical platforms, Sooranad is steadily building a strong creative ecosystem. His upcoming films are expected to further strengthen his position, while his continued work in independent music keeps him connected to grassroots audiences.
​A Modern Multi-Talent
​Rajesh Babu K Sooranad's journey exemplifies how passion and discipline can lead to success across multiple domains. From HR professional to filmmaker, his evolution reflects the changing face of Indian cinema.
​As Malayalam cinema continues to expand globally, his growing body of work positions him as one of the promising multi-faceted talents to watch in the coming years.
​Visit for more :
https://www.instagram.com/rajeshbabuksooranad?utm_source=qr&igsh=MTRmY2prMzduNGN5bQ==
​Face book : https://www.facebook.com/share/1E8zmcX7FD/
 

Top SEO Services Company in Thrissur, Kerala| Click Crafters Technology


Businesses today require more than an online presence because they must establish their visibility and credibility while generating leads with consistency. The most effective method to achieve this goal has become Search Engine Optimization (SEO). The professional SEO service market experiences continuous growth because businesses in Kerala increasingly adopt digital platforms.Click Crafters Technology successfully maintains its position in the changing marketplace as a developing brand that provides customers with dependable digital services.Shaiju Mon K T established Click Crafters Technology ( ISO 9001:2015 certified ) in Thrissur with the goal of helping businesses create strong digital identities through their specialized digital services. The company provides SEO services together with Meta Ads and WordPress website development to existing customers who want to find the best Kerala SEO services company to support their business needs.
The Rising Importance of SEO in Kerala’s Business Landscape
The state of Kerala has experienced substantial growth through its development of internet-based enterprises and startup companies and various service providers. Every business from local shops to service-based companies and e-commerce brands aims to achieve first-page Google results. This is where SEO plays a crucial role.
Search Engine Optimization enables websites to achieve higher ranking positions on search engines which results in improved business discovery by potential customers. The team at Click Crafters Technology develops SEO solutions that achieve practical results while maintaining compliance with current search engine standards.
Their SEO services have been developed to achieve three primary objectives which include:
● Google ranking improvement
● Website traffic growth through organic methods
● Acquisition of high-quality business leads
● Increased brand recognition
● Achievement of sustainable digital expansion
The company functions as the leading option for businesses that seek the best SEO services in Kerala India.
Comprehensive SEO Services for Business Growth
Click Crafters Technology provides complete SEO services which they customize for various business sectors. Their approach begins with understanding the client’s business, target audience, and competition.
Their key SEO services include:
● Keyword Research: The process of finding valuable keywords which customers use to conduct their searches
● On-Page SEO: The process of enhancing website content through better meta tags and headings and structural optimization
● Technical SEO: The process of enhancing website performance through better speed and mobile usability and increased crawlability
● Off-Page SEO: The process of creating high-quality backlinks which boost a website's domain authority
● Local SEO: The service helps businesses achieve better rankings in local search results and on Google Maps
● Content Strategy: The development of SEO-optimized content which attracts and keeps users interested
The company provides clients with sustainable search engine rankings through techniques which drive consistent traffic development.
WordPress Website Development – Building the Foundation
A strong SEO strategy begins with a website that has been developed through proper website development. Click Crafters Technology specializes in WordPress website development, creating websites that are not only visually appealing but also optimized for search engines.
Their WordPress services include:
● Business website development
● E-commerce website creation
● SEO-friendly website design
● Mobile responsive layouts
● Fast loading websites
● Custom website solutions
A properly designed website improves user experience, reduces bounce rates, and supports better SEO performance. This integration of website development and SEO provides clients with a strong digital foundation.
Meta Ads – Boosting Reach Through Paid Campaigns
Businesses achieve fast visibility through paid advertising, while SEO delivers results that last over extended periods. Click Crafters Technology provides businesses with Meta Ads services that include Facebook and Instagram advertising to help them reach their desired audience without delay.
Their Meta Ads services include:
● Campaign planning and setup
● Audience targeting and segmentation
● Creative ad design
● Lead generation campaigns
● Website traffic campaigns
● Performance monitoring and optimization
Businesses can achieve immediate growth through Meta Ads while developing their brand identity and obtaining new customers through SEO.
A Complete Digital Growth Partner
Click Crafters Technology provides comprehensive digital solutions which serve as its main competitive advantage. Businesses do not have to depend on multiple agencies for different services. The company provides all services from website development to SEO and advertising through its unified service model.
Their integrated services include:
● WordPress website development
● Search Engine Optimization
● Facebook and Instagram Ads
● Website redesign and maintenance
● Digital marketing strategy
The unified system produces enhanced coordination which results in better outcomes and creates a smooth experience for all clients.
Supporting Businesses Across Kerala
Click Crafters Technology has been working with different types of clients which include both startups and small businesses as well as established companies. The company develops personalized solutions which are tailored to meet the specific needs of each client.
Digital marketing has become essential for Kerala businesses as they recognize its value. SEO enables their appearance in search results when customers search for their services. A professional website establishes trustworthiness while social media advertising enables businesses to reach a wider audience.
Click Crafters Technology uses these elements to help businesses achieve the following goals:
● Increase their online visibility
● Generate new business inquiries and potential customers
● Establish their brand as trustworthy
● Improve their ability to compete in the marketplace
Vision for the Future
Click Crafters Technology, led by Shaiju Mon K T, plans to expand its services to establish itself as one of Kerala's most trustworthy digital marketing companies. The company maintains its ongoing commitment to investigate contemporary developments in SEO and website development and digital advertising.
The company exists to help all businesses succeed in online marketing through its mission which delivers accessible and effective digital marketing solutions. The company exists to help all businesses succeed in online marketing through its mission which delivers accessible and effective digital marketing solutions.
Conclusion
Businesses achieve online success through their ability to establish online visibility. SEO serves three key functions because it produces organic website traffic while establishing customer trust and driving business development for extended periods. The combination of a business website which functions properly together with its advertising system delivers exceptional outcomes.
The Top SEO Services Company in Kerala India search continues for businesses which makes Click Crafters Technology the best choice because it provides dependable results through its SEO and WordPress website development and Meta Ads services.
Click Crafters Technology establishes digital presence for businesses in Kerala through its dedication to quality which results in customer satisfaction. The company helps businesses achieve online sustainable growth through its digital services.
For more details: Visit Click Crafters Technology
Ph No: 8891925986
Address: 21/811, Kadicheeni Complex, 1 Floor, Trunk Rd, North Chalakudy, Chalakudy, Kerala 680307

Alan Vikranth on behalf of his movie ‘Gloora’ is the first person in the world to direct and cinematograph a film while sitting in a wheelchair.


By directing and shooting the film Gloora, Alan Vikranth has achieved a unique record of becoming the first person in the world to direct and cinematograph a film while moving on a wheelchair. Alan completed the script and story of the film GLOORA after a long four-month effort and hard work in 2022. Later, the filming of GLOORA was completed in three schedules of 100 days of tireless shooting in the years 2022-23. Alan was very often taken, carried in the hands by friends to the various forest and mountain locations where even a vehicle finds hard to reach.Despite many times, the weather and physical condition being so bad and challenging, Alan completed the direction and cinematography of his dream project GLOORA while sitting in a wheelchair in 2023. The reason for the prolonged post-production was the introduction of graphics scenes and a making style that have never been seen in Indian cinema until now.
Although Alan had to encounter many challenges and adverse situations during post-production, Alan is overcoming them all with extra commitment and dedication and nearing the completion of GLOORA. Alan says that even when he feels down in any bad situation, the support of his parents, producer, co-producer, legal advisor, and close friends keeps him going.
Alan was in a wheelchair after suffering a spinal cord injury in a car accident in 2018. Alan completed his cinematography studies from the Ernakulam Film Institute between 2015-2016. He then worked in films and short films. Then, while he was planning to make his own films, the unexpected accident happened. He lost all his hopes and spent most of the next 3 years in the hospital. Even when the doctors had predicted that he would have to spend the rest of his life in a wheelchair, Alan held on to his dreams and wrote the script for his first film, Gloora, while lying down. Along with the completion of the film Gloora, Alan continues to fight his fate and get up from his wheelchair and walk. The life of Gloora film director Alan Vikrant is a role model and inspiration for today's society, which is overwhelmed by even the smallest difficulties.
Director, Script Writer, DOP : Alan vikranth. Producer : Clint Sebastian. Co-producer : Sreejith Sasidharan. Legel Advisor : Adv. Omar Salim. Camera : Bibin Joy, Richmon Joseph, Harikrishnan B. Editor : Daniel Pakalomattam. VFX Supervisor : Ferdinant Joy. Creative Director : Ashwath R Nath. Sound Design : Sanoj Joy. Art : Ragesh Vs Keezhillam, Vishnu M Mani. Make-up : Manoj M St Parappanangadi. Helicam : Tony Jhon. Actors : Sandy Zero, Albi Agustin, Jithin T George, Sreenath T K, George T V, Alan Vikranth. Production Controllers : Jibin T George, Jestin T J.
For more information you can visit Instagram.

राघव के जवाब पर 'आप' का पलटवार, सौरभ भारद्वाज से लेकर अनुराग ढांडा ने घेरा
#aapfirstreactiontoraghavchadhanolongerkejriwals_soldier 


  


राज्यसभा में आम आदमी पार्टी के उपनेता पद से हटाए जाने के एक दिन बाद सांसद राघव चड्ढा ने इस पर चुप्पी तोड़ी। उन्होंने शुक्रवार को एक वीडियो जारी करके कहा कि मेरी खामोशी को मेरी हार मत समझ लेना। राघव चड्ढा ने कहा, 'खामोश करवाया गया हूं, हारा नहीं हूं।' यही नहीं उन्होंने इस मैसेज के साथ आम आदमी पार्टी पर कई गंभीर आरोप लगा दिए। राघव चड्ढा का वीडियो सामने आने के बाद आम आदमी पार्टी की ओर से पलटवार किया गया है।

  

अनुराग ढांडा ने भी राघव चड्ढा को घेरा
आम आदमी पार्टी (आप) के राज्यसभा सांसद राघव चड्ढा के हालिया बयान और वीडियो को लेकर पार्टी के भीतर असंतोष खुलकर सामने आ गया है। पार्टी नेता अनुराग ढांडा ने राघव चड्ढा पर निशाना साधते हुए कहा कि वह अब अरविंद केजरीवाल के सिपाही नहीं रहे हैं और सरकार के खिलाफ खुलकर बोलने से घबराने लगे हैं। अनुराग ढांडा ने कहा, 'हम केजरीवाल के सिपाही हैं। निडरता हमारी पहली पहचान है। जो डर जाए, वो देश के लिए क्या लड़ेगा?'

मोदी के खिलाफ बोलने से घबराते हो- ढांडा
ढांडा ने आरोप लगाया कि संसद में सीमित समय मिलने के बावजूद राघव चड्ढा गंभीर राष्ट्रीय मुद्दों के बजाय छोटे-छोटे मुद्दों पर ध्यान दे रहे हैं। उन्होंने तंज कसते हुए कहा, ‘संसद में थोड़ा सा समय मिलता है बोलने का पार्टी को, उसमें या तो देश बचाने का संघर्ष कर सकते हैं या एयरपोर्ट कैंटीन में समोसे सस्ते करवाने का।’ उन्होंने कहा कि गुजरात में पार्टी के सैकड़ों कार्यकर्ताओं की गिरफ्तारी के बावजूद चड्ढा ने संसद में आवाज नहीं उठाई। इसके अलावा पश्चिम बंगाल में कथित तौर पर वोट के अधिकार से जुड़े मुद्दे पर भी उन्होंने चड्ढा को घेरा। ढांडा के मुताबिक, जब मुख्य चुनाव आयुक्त (CEC) के खिलाफ प्रस्ताव लाया गया, तो राघव चड्ढा ने उस पर साइन करने से इनकार कर दिया। उन्होंने यह भी आरोप लगाया कि जब पार्टी ने संसद से वॉकआउट किया, तब भी चड्ढा सदन में बैठे रहे। अपने पोस्ट के आखिर में अनुराग ढांडा ने सीधे शब्दों में लिखा, ‘पिछले कुछ सालों से तुम डर गए हो राघव। मोदी के खिलाफ बोलने से घबराते हो। देश के असली मुद्दों पर बोलने से घबराते हो। जो डर गया वो….’

सौरभ भारद्वाज ने कहा- ऐसे डरकर राजनीति कैसे होगी
आम आदमी पार्टी के दिल्ली यूनिट के अध्यक्ष सौरभ भारद्वाज ने राघव चड्ढा पर रिएक्ट किया। उन्होंने कहा कि राघव भाई अभी आपका वीडियो देखा। हम सब लोग अरविंद केजरीवाल के सिपाही हैं। हमने एक ही बात सीखी थी जो डर गया समझो मर गया। हम सबको तो लोगों के मुद्दे उठाने थे सरकार की आंख में आंख डालकर। पिछले कुछ दिनों में हमने देखा जो भी कोई गंभीर मुद्दे उठाता और सरकार से सवाल पूछता है तो सरकार उस पर डिक्टेटर की तरह उनको तमाम सोशल मीडिया पर बैन करती है। सौरभ भारद्वाज ने आगे कहा कि सरकार को कोई फर्क नहीं पड़ता कोई सॉफ्ट पीआर अपनी संसद में करे। संसद में एक छोटी सी पार्टी का बड़ा ही सीमित समय होता है। उसमें अगर कोई समोसों की बात उठा रहा तो उससे जरूरी है कि देश के बड़े मुद्दों की बात उठाए। पूरे देश में हमने देखा हर राज्य में सही लोगों के वोट काटे जा रहे। उन्होंने आरोप लगाया कि नकली और झूठे वोट बनाकर सरकार बेईमानी के साथ कब्जा करने पर जुटी है। पश्चिम बंगाल का मामला इसमें अहम है। पिछले कई अरसे से मैंने देखा कि आपने कोई ऐसा मुद्दा सदन में नहीं उठाया, जिसमें आपने सरकार से सवाल किए हों। ऐसे डरकर राजनीति कैसे होगी।

भारत की समुद्री ताकत में इजाफा, सबमरीन अरिदमन और INS तारागिरी नेवी में शामिल
#indianuclearsubmarinearidhamanandinstaragiricommissionednavy

  


भारत अपनी समुद्री ताकत में लगातार इजाफा करने की कोशिश में जुटा है। आज जब दुनिया में तनाव बढ़ रहा है तब भारत ने दिखा दिया है कि वह सिर्फ जमीन या आसमान से ही नहीं, बल्कि समुद्र की गहराई से भी जवाब देने में सक्षम है। भारत की समुद्री सुरक्षा को अभेद्य बनाने की दिशा में शुक्रवार को एक नया अध्याय जुड़ गया है।

  

भारत की समुद्री ताकत कई गुना बढ़ी
विशाखापत्तनम में आज दो बड़ी ताकतें एक साथ भारतीय नौसेना में शामिल हुईं परमाणु पनडुब्बी आईएनएस अरिदमन और स्टील्थ फ्रिगेट आईएनएस तारागिरी। रक्षा मंत्री राजनाथ सिंह ने विशाखापट्टनम स्थित नेवल डॉकयार्ड में स्वदेशी अत्याधुनिक स्टील्थ फ्रिगेट तारागिरी और आईएनएस अरिदमन को नौसेना में शामिल कराया। एक समंदर की गहराई में छिपकर दुश्मन को तबाह करने की क्षमता रखती है, तो दूसरी सतह पर तेज रफ्तार और आधुनिक हथियारों के साथ हर खतरे से निपटने को तैयार है। इन दोनों की तैनाती से भारत की समुद्री ताकत कई गुना बढ़ गई है और अब दुश्मन के लिए हर दिशा से खतरा तय माना जा रहा है।

क्या हैं INS अरिदमन की खूबियां
-INS अरिदमन अरिहंत-श्रेणी की तीसरी SSBN पनडुब्बी है, जिसे भारत के उन्नत प्रौद्योगिकी वेसेल (ATV) प्रोजेक्ट के तहत विकसित किया गया है।
-यह पनडुब्बी समुद्र से परमाणु हमले की क्षमता प्रदान करती है, जो भारत की ‘पहले इस्तेमाल नहीं’ (No-First-Use) नीति के तहत प्रहार क्षमता को मजबूत बनाती है।
-यह 90% से अधिक स्वदेशी तकनीक से निर्मित है, जिसमें इसका परमाणु रिएक्टर भी शामिल है। इसे विशाखापट्टनम स्थित शिप बिल्डिंग सेंटर ने विकसित किया है।
- अरिदमन की सबसे बड़ी खासियत इसकी मारक क्षमता है। इसमें 8 वर्टिकल लॉन्च ट्यूब हैं, जो लंबी दूरी की K-4 मिसाइल या अधिक संख्या में K-15 मिसाइल ले जा सकती हैं। यह पनडुब्बी समुद्र की गहराई में छिपकर किसी भी समय जवाबी परमाणु हमला करने की क्षमता रखती है, इसे ‘सेकंड स्ट्राइक कैपेबिलिटी’ कहा जाता है।

तारागिरी में क्या है खास
-‘प्रोजेक्ट 17A’ के तहत चौथे प्लेटफॉर्म के रूप में तारागिरी 6,670 टन का युद्धपोत है, जिसे मझगांव डॉक शिपबिल्डर्स लिमिटेड, मुंबई द्वारा बनाया गया है, जो उन्नत डिजाइन और इंजीनियरिंग उत्कृष्टता को प्रदर्शित करता है।
-इस युद्धपोत की बनावट अधिक स्लिम है, जिससे इसका रडार पर दिखाई देने वाला आकार बहुत कम हो जाता है और यह जटिल समुद्री परिस्थितियों में अधिक सुरक्षित रहने में सक्षम है।
-यह पोत 75 प्रतिशत से अधिक स्वदेशी सामग्री से निर्मित है और भारत के घरेलू रक्षा तंत्र की परिपक्वता को दर्शाता है, जिसमें 200 से अधिक सूक्ष्म, लघु और मध्यम उद्यम (एमएसएमई) शामिल हैं और हजारों लोगों को रोजगार मिलता है।
-तारागिरी में संयुक्त डीजल या गैस प्रणोदन प्रणाली लगी है, जो इसे उच्च गति और लंबी दूरी तक संचालन की क्षमता प्रदान करती है।
-यह युद्धपोत अत्याधुनिक हथियार प्रणालियों से लैस है, जिनमें सुपरसोनिक सतह से सतह पर मार करने वाली मिसाइलें, मध्यम दूरी की सतह से हवा में मार करने वाली मिसाइलें और विशेष पनडुब्बी रोधी युद्ध प्रणाली शामिल हैं। इन सभी को आधुनिक युद्ध प्रबंधन प्रणाली के माध्यम से जोड़ा गया है, जिससे उभरते खतरों का तेजी और सटीकता से सामना किया जा सकता है।
-युद्धक भूमिका के अलावा तारागिरी को मानवीय सहायता और आपदा राहत कार्यों के लिए भी डिजाइन किया गया है, जिससे शांति और संघर्ष दोनों स्थितियों में इसकी उपयोगिता बढ़ जाती है।

CBO VS ABO : Facebook ADS Stratergy
When you use Campaign Budget Optimisation (CBO) too early, Meta's AI often picks a "winner" within hours based on early signals, starving your other ad sets of the data they need to actually prove themselves.

Testing Spend (ABO)
Let's say, you use ABO first, your spend is forced. If you have 5 ad sets at ₹500 each, Meta must spend ₹2,500 total, even if 4 of those ad sets are performing poorly.


The Risk: you might "overspend" on bad audiences just to get data.

The Reward: You get a clean "scientific" test of which audience is actually the winner.

Scaling Spend (CBO)
When you move those winners into a CBO, you usually set a higher total campaign budget than the sum of your previous ABO tests.

Direct CBO Spend: If you start with CBO directly, Meta might dump 90% of your budget into one ad set because of a few early, cheap conversions. You might "spend" less to find a winner, but you miss out on potential winners that just needed a bit more time.

ABO to CBO Transition: By the time you move to CBO, you are usually spending more because you are confident. You aren't just spending to "test"; you are spending to "win."

In short, using ABO first makes your CBO more profitable, even if your total daily budget remains the same. You are essentially "cleaning" your spend before you scale it.

Fashion consulting services in Kerala, India | SG TEX AND CO
The fashion industry is changing quickly because multiple brands today choose sustainable fashion and ethical fashion. Customers who understand environmental issues now choose to buy high-quality clothing which brands make through ethical production methods. The need for sustainable clothing production in Kerala India has grown because of this trend. SG TEX AND CO operates from Chavakkad to support sustainable fashion practices which are being adopted by the fashion industry.
 
SG TEX AND CO partners with fashion brands and boutiques and designers to create sustainable clothing and high-quality womenswear and handbags and home textile products which follow responsible manufacturing methods.
Fashion Consulting Services in Kerala, India
It's difficult to launch a fashion brand. Many people have creative concepts, but they are unsure of how to turn them into completed clothing. Designers and brands can better grasp the entire garment production process with the aid of fashion consultancy services.
 
In Kerala, India, SG TEX AND CO offers fashion consulting services for:
 
●     Fashion startups
●     Boutique apparel companies
●     Designers of fashion
●     Clothing brands
●     Online retailers of apparel
●     Companies that export clothing
 
The business assists customers with product creation, production planning, fabric selection, sample, and clothing manufacture.
Premium Womenswear Manufacturer Support
The company dedicates its main business activities to producing high-quality women's clothing. Contemporary fashion brands prioritize producing high-end apparel instead of creating products for widespread distribution. Designers create premium clothing through their selection of high-quality materials and their execution of precise stitching techniques and their application of proper finishing methods and their completion of intricate design details.
 
SG TEX AND CO supports brands as a premium womenswear manufacturer by helping them develop premium dresses, tops, ethnic wear, designer wear, and boutique clothing collections. The organization provides assistance throughout the entire process starting from the first sample until the production reaches completion.
 
This support system provides essential assistance to boutique brands and designers who require high-quality garments that they need to produce in small or medium-sized quantities.
Garment Manufacturer and Custom Womenswear Maker
In Kerala, SG TEX AND CO also produces clothing and custom apparel. Custom-designed clothing is preferred by many brands over pre-made outfits. According to the client's specifications for design, fabric, size, and finishing, the company enables the creation of custom clothing.
 
Production of custom womenswear comprises:
 
●     Making patterns
●     Development of a sample
●     Sourcing of fabrics
●     Stitching, embroidery, finishing, and packing
 
Startup brands and expanding fashion companies benefit from the company's support for both small batch and large production orders.
Apparel Sourcing Company in India
The primary obstacle that fashion brands face involves their fabric and accessory sourcing needs. SG TEX AND CO operates as an apparel sourcing company which assists brands in obtaining fabrics, trims, embroidery materials, buttons, zippers, and other garment accessories from India.
 
India is recognized for its production of cotton fabrics, handloom fabrics, embroidery fabrics, and sustainable textiles. The company helps clients choose the right fabric based on their design, budget, and garment type.
 
The company provides complete fashion production services through its dual functions of apparel sourcing and garment manufacturing.
Boutique Clothing Manufacturer and Hand Embroidery Garment Production
Boutique clothing production requires more attention to detail compared to mass garment production. SG TEX AND CO works as a boutique clothing manufacturer supporting designers and boutique brands.
 
The company offers production services for hand embroidery on garments. Hand embroidery is widely used in designer wear, bridal wear, ethnic wear, and premium garments. Skilled workers do detailed embroidery work carefully to maintain quality and design accuracy.
 
Hand embroidery adds more value to garments and makes them unique, which is very important for boutique fashion brands.
Sustainable Apparel Production Support
Fashion brands today direct their efforts toward sustainable fashion and slow fashion production methods. The sustainable production of apparel requires brands to use responsible fabric sourcing and implement small batch production methods while minimizing waste and following ethical manufacturing practices.
 
SG TEX AND CO supports sustainable apparel production by focusing on quality garments instead of mass production. This solution provides significant assistance to sustainable fashion brands and environmentally friendly clothing brands.
 
The company supports brands that want to produce handmade garments, slow fashion collections, and sustainable clothing products.
Handbag Manufacturer and Home Textile Manufacturing Company
In addition to clothing, SG TEX AND CO is a handbag and home textile maker. A lot of fashion firms seek to include handbags and home textiles to their product line.
 
The business produces:
 
●     Handbags made of fabric
●     Personalized purses
●     Covers for cushions
●     Textile goods for the home
●     Accessories made of textiles
 
This makes it easier for fashion brands to collaborate with a single business to manufacture various textiles and fashion items.
Complete Fashion Production Partner
SG TEX AND CO is more than just a clothing company. The business serves as a full-service partner in fashion production by offering:
 
●     Consulting services for fashion
●     High-end production of women's clothing
●     Production of clothing
●     Production of custom womenswear
●     Services for sourcing clothing
●     Manufacturing of boutique apparel
●     Production of clothing via hand embroidery
●     Eco-friendly clothing manufacturing
●     Production of handbags
●     Manufacturing textiles at home
 
Because of this, the business is highly beneficial to up-and-coming fashion firms and designers that require full support from conception to finished product.
Conclusion
The fashion industry requires proper planning, fabric sourcing, sampling, production, and quality control. Multiple fashion brands experience failure because they lack adequate production backing and operational support. The fashion consulting services assist brands in learning about the entire garment production method while they protect themselves from production errors.
 
SG TEX AND CO, located in Chavakkad, Kerala, provides fashion consulting services in Kerala, India along with garment manufacturing, premium womenswear production, apparel sourcing, boutique clothing manufacturing, hand embroidery garment production, sustainable apparel production, handbag manufacturing, and home textile manufacturing.
 
The company establishes itself as a trustworthy fashion consulting and garment manufacturing partner for fashion brands by providing design assistance and complete production support.
 
SG TEX AND CO provides fashion consulting services to fashion brands and designers in Kerala India through their professional guidance and garment production support and complete fashion manufacturing solutions.
 
For More Details : SG TEX, 17/140, Business Tower, Chavakkad, Thrissur , Kerala, 680506. Ph No: 9769286666. Website: www.sgtexco.com
 
Published By, 
Shaiju Mon K T | Click Crafters Technology
 
 

From IT Professional to Global E-commerce Founder: How Mahesh Chada Built PushMyCart to Deliver Authentic Indian Products to Millions Living Abr


Every successful business begins with a story driven by passion, purpose, and the desire to solve a real problem. The journey of PushMyCart is one such story, inspired by the vision of its founder, Mahesh Chada, whose deep connection to Indian culture and traditions led him to create a platform that now serves millions of Indians living far from home.
Before becoming an entrepreneur, Mahesh was building a successful career in the United States in the Information Technology industry. Academically strong and professionally accomplished, he is also a Chartered Accountant (CA). With expertise in finance and technology, he had a stable and promising career abroad.

Despite his professional success, Mahesh remained deeply connected to his roots. Born into a South Indian family, he grew up surrounded by Indian traditions, religious rituals, traditional food, and strong cultural values. These influences remained an important part of his identity even after he moved overseas.

Living in the United States gave him global exposure and professional growth, but it also made him realize a challenge faced by many Indians living abroad. Being away from India often meant being away from the everyday products that define Indian culture and lifestyle.

While living in the U.S., Mahesh noticed that many Indians struggled to find authentic Indian products. Traditional sweets, regional foods, pooja items, and everyday essentials were either unavailable or extremely expensive in local markets.

For many members of the Indian diaspora, finding authentic Indian products often meant depending on limited Indian stores or asking family members traveling from India to carry items for them.

Mahesh realized that millions of Indians living abroad were missing small yet meaningful pieces of home — food that reminded them of festivals, traditional items used during pooja, and products that carried memories of their culture.

This observation planted the seed of an idea that would eventually change his career path.

Mahesh believed that distance should never prevent people from staying connected to their roots. He envisioned creating a platform that would make authentic Indian products easily accessible to Indians living across the world, especially those in the United States.

Turning this vision into reality required courage. Despite having a secure and well-paying job in the IT industry, Mahesh made the bold decision to step away from his career and pursue entrepreneurship.

With determination and a clear mission, he founded PushMyCart.com, an online platform designed to deliver authentic Indian products to customers living abroad.

The mission behind PushMyCart was simple but powerful — to make Indian products accessible to people living outside India at reasonable prices.

Like many startups, PushMyCart began with a focused idea. Mahesh understood that food often holds the strongest emotional connection to one’s homeland. He started by offering traditional Indian food products, particularly items loved by South Indian communities.

One of the early products introduced on the platform was Ariselu, a traditional South Indian sweet enjoyed during festivals and family celebrations.

For many Indians living in the United States, seeing such authentic products available online brought a sense of joy and nostalgia. PushMyCart soon became a bridge connecting India with Indians living thousands of miles away.

Customers could once again enjoy the flavors of their childhood and celebrate festivals the way they did back home.

Mahesh understood that building a successful e-commerce platform required more than just selling products. Trust was equally important.

From the beginning, PushMyCart focused on providing authentic products sourced directly from India, offering fair pricing for international customers, ensuring reliable delivery services, and maintaining a strong customer-first approach.

As customers discovered the platform, word about PushMyCart began spreading across Indian communities in the United States. Families shared the platform with friends, and communities recommended it during festivals and gatherings.

Gradually, PushMyCart began gaining popularity and expanding its customer base.

Over time, the platform proudly served more than one million customers, helping Indians around the world stay connected to their culture even while living far from home.

As the platform gained trust and recognition, Mahesh expanded the product range. He realized that food was only one aspect of Indian life abroad.

Many customers were also searching for traditional pooja items and spiritual products used in Hindu rituals. To meet this demand, PushMyCart introduced silver products commonly used during religious ceremonies and festivals.

This expansion made the platform even more valuable for the Indian diaspora. Customers could now find not only their favorite foods but also sacred items needed for their spiritual practices.

With increasing support from customers, PushMyCart continued to grow and diversify. Over the years, the platform expanded into multiple categories including Indian food brands, traditional clothing, Ayurvedic and wellness products, and several innovative Indian items.

Each new category was carefully selected to maintain authenticity and quality.

Mahesh’s long-term vision was to make PushMyCart a one-stop destination for Indian products for customers living anywhere in the world.

Unlike many businesses that focus purely on profits, PushMyCart was built on a deeper emotional mission. Mahesh understood the feeling of living far from home and the happiness that comes from finding something that reminds you of your culture and traditions.

This emotional connection became the foundation of PushMyCart’s philosophy.

The company’s slogan reflects this purpose perfectly:

“Don’t Miss Anything from India.”

For Mahesh and his team, this slogan represents more than marketing. It reflects their commitment to ensuring that Indians living abroad never feel disconnected from their roots.

Today, PushMyCart continues to grow as a trusted platform delivering Indian products to customers around the world.

Mahesh Chada’s journey — from working in the IT industry to building a global e-commerce brand — highlights the power of vision, courage, and cultural pride.

His story demonstrates that sometimes the most impactful business ideas come from personal experiences and a genuine desire to help others.

PushMyCart has become more than just an online marketplace. It has become a bridge connecting people to their homeland, their traditions, and the memories that make India special.

And as long as there are Indians living far from home who miss the flavors, traditions, and products of their country, PushMyCart will continue its mission — ensuring that no one ever has to miss anything from India.

Why Smart Indian Homeowners Are Choosing Modular Furniture? And Why Speed Is Now the Biggest Factor?


If you have ever renovated a home in India, you know the feeling. The excitement of choosing designs quickly turns into weeks of waiting, followed by delays you didn’t see coming, contractor no-shows, quality compromises, and a final result that makes you wonder why you didn’t just live with your old furniture.For years, this has been the reality of home interiors.
But that is now changing — and fast.
According to Sufiyan Khan, Founder of Classic K3 Design Interiors, the biggest shift in the industry isn’t just design trends or materials — it’s speed. More specifically, the rise of in-house modular manufacturing that is making it possible to furnish an entire home in a fraction of the time it once took.
So what exactly is modular furniture, and why does it matter?
At its core, modular furniture is factory-made, precision-engineered furniture built in standardized components that can be customised to fit any space. Unlike traditional carpenter-made furniture — which is built on-site and often suffers from inconsistent quality and unpredictable timelines — modular furniture is manufactured under controlled conditions, quality-checked before delivery, and installed efficiently by trained professionals.
And the difference is significant.
A complete 2 BHK home furnishing project — including living room, bedrooms, kitchen, and storage — which traditionally takes 3 to 6 months, can now be delivered in just 20 days by companies like Classic K3 Design Interiors, backed by their in-house modular factory. A modular kitchen alone can be completed in as little as 7 days.
For modern homeowners juggling EMI payments, rental costs, and the disruption of living in an unfinished home, this kind of speed is not just convenient — it is transformative.
But speed without quality is meaningless.
This is where the real distinction lies.
Brands that rely on third-party contractors often lose control over both quality and timelines. Every subcontractor introduces variability — in schedules, materials, and execution standards. In contrast, companies like Classic K3 Design Interiors, which operate with a fully in-house manufacturing and execution model, eliminate these variables entirely.
As Sufiyan Khan explains, “When the same team is responsible for design, manufacturing, and installation, accountability becomes absolute. That’s when timelines become commitments, not estimates.”
For those wondering whether in-house modular brands can truly deliver at scale, the answer lies in who trusts them.
The Indian Army — an institution known for its discipline, precision, and zero tolerance for delays — has placed its trust in this model. And beyond that, leading interior platforms like Livspace, Homelane, and DesignCafe rely on manufacturing partners like Classic K3 Design Interiors to deliver projects for their customers across India.
When the biggest players in the industry depend on a system, it signals reliability.
So what should a homeowner look for when choosing a modular interior partner?
First, ask whether the manufacturing is in-house or outsourced.
Second, look for guaranteed timelines — not vague estimates.
Third, ensure the same company handles design, production, and installation.
According to Sufiyan Khan, if any of these elements are missing, delays and inconsistencies are almost inevitable.
The future of home interiors in India is not just about better design — it is about better systems.
And as more homeowners prioritize speed, reliability, and transparency, companies like Classic K3 Design Interiors are setting the benchmark for what modern interior execution should look like.

SEO vs SEM ➡️  what’s the difference?
While learning digital marketing, this confused me at first.
Here’s a simple way to understand:

​Boardrooms to Film Sets: Rajesh Babu K Sooranad Expands Creative Footprint in Malayalam Cinema
Kozhikode: The inspiring journey of Rajesh Babu K Sooranad continues to gain momentum as the multi-talented creative professional strengthens his presence in the Malayalam film industry. Transitioning from a successful career in human resources to cinema, Sooranad is now making his mark as a music director, producer, singer, and filmmaker.
Hailing from Sooranad village in Kerala's Kollam district, his story reflects determination, versatility, and a deep passion for storytelling. Over the years, he has steadily built a reputation for his creative excellence while maintaining a strong foundation in management and leadership.
​Strong Portfolio as Music Director
​In a significant achievement, Rajesh Babu K Sooranad has completed work on 20 films as a music director, marking a consistent rise in his musical journey. His compositions are known for their emotional depth, blending traditional Malayalam elements with modern cinematic sound.
​His notable projects include Perfume: Her Fragrance, Anandakalyanam, Binary, and Zha – The Incessant Rain, all of which have contributed to his growing recognition in the industry.
​Expanding Role as Film Producer
​Alongside music, Sooranad has also emerged as a proactive film producer. Under his banner, VOC Media Private Limited, he has produced six films, supporting independent cinema and new talent.
​Among these, Perfume: Her Fragrance, Binary, and Zha – The Incessant Rain have already been released and have received attention for both their storytelling and musical quality. Meanwhile, his upcoming films—INI: The Unknown Tomorrow, Better Half, and Ennum: Forever—are currently in the post-production stage, creating anticipation among audiences and industry observers.
​Directorial Debut with Ennum: Forever
​In a major milestone, Rajesh Babu K Sooranad is stepping into direction with his first directorial venture, Ennum: Forever. The project holds special significance as he is writing, directing, and producing the film himself.
​This move marks his evolution into a complete filmmaker and highlights his growing influence in the Malayalam cinema landscape.
​A Voice Beyond Composition
​Beyond films, Sooranad has also made a strong impression as a singer and independent music creator. He has released 10 music albums, contributing both as composer and vocalist.
​His albums—including A Tribute to Kerala 60, Hridayame, Ponnonam, Ente Keralam, Nammude Kozhikode, Miss You Maveli, Makarachyothi, Sangeetha Samrajya, Karppooradeepam, and Perunnal Nilavu—reflect Kerala's cultural richness and emotional depth, resonating widely with audiences.
​Blending Management with Creativity
​What distinguishes Sooranad is his ability to merge his HR expertise with creative execution. His background in HR and competence in Team Management have helped him efficiently coordinate productions and mentor emerging talent.
​Through his projects, he has opened doors for numerous new artists and technicians, reinforcing his reputation as a creator who believes in giving back to the industry.
​Recognition and Future Outlook
​With growing recognition, including accolades for music direction and increasing visibility on OTT and theatrical platforms, Sooranad is steadily building a strong creative ecosystem. His upcoming films are expected to further strengthen his position, while his continued work in independent music keeps him connected to grassroots audiences.
​A Modern Multi-Talent
​Rajesh Babu K Sooranad's journey exemplifies how passion and discipline can lead to success across multiple domains. From HR professional to filmmaker, his evolution reflects the changing face of Indian cinema.
​As Malayalam cinema continues to expand globally, his growing body of work positions him as one of the promising multi-faceted talents to watch in the coming years.
​Visit for more :
https://www.instagram.com/rajeshbabuksooranad?utm_source=qr&igsh=MTRmY2prMzduNGN5bQ==
​Face book : https://www.facebook.com/share/1E8zmcX7FD/
 

Top SEO Services Company in Thrissur, Kerala| Click Crafters Technology


Businesses today require more than an online presence because they must establish their visibility and credibility while generating leads with consistency. The most effective method to achieve this goal has become Search Engine Optimization (SEO). The professional SEO service market experiences continuous growth because businesses in Kerala increasingly adopt digital platforms.Click Crafters Technology successfully maintains its position in the changing marketplace as a developing brand that provides customers with dependable digital services.Shaiju Mon K T established Click Crafters Technology ( ISO 9001:2015 certified ) in Thrissur with the goal of helping businesses create strong digital identities through their specialized digital services. The company provides SEO services together with Meta Ads and WordPress website development to existing customers who want to find the best Kerala SEO services company to support their business needs.
The Rising Importance of SEO in Kerala’s Business Landscape
The state of Kerala has experienced substantial growth through its development of internet-based enterprises and startup companies and various service providers. Every business from local shops to service-based companies and e-commerce brands aims to achieve first-page Google results. This is where SEO plays a crucial role.
Search Engine Optimization enables websites to achieve higher ranking positions on search engines which results in improved business discovery by potential customers. The team at Click Crafters Technology develops SEO solutions that achieve practical results while maintaining compliance with current search engine standards.
Their SEO services have been developed to achieve three primary objectives which include:
● Google ranking improvement
● Website traffic growth through organic methods
● Acquisition of high-quality business leads
● Increased brand recognition
● Achievement of sustainable digital expansion
The company functions as the leading option for businesses that seek the best SEO services in Kerala India.
Comprehensive SEO Services for Business Growth
Click Crafters Technology provides complete SEO services which they customize for various business sectors. Their approach begins with understanding the client’s business, target audience, and competition.
Their key SEO services include:
● Keyword Research: The process of finding valuable keywords which customers use to conduct their searches
● On-Page SEO: The process of enhancing website content through better meta tags and headings and structural optimization
● Technical SEO: The process of enhancing website performance through better speed and mobile usability and increased crawlability
● Off-Page SEO: The process of creating high-quality backlinks which boost a website's domain authority
● Local SEO: The service helps businesses achieve better rankings in local search results and on Google Maps
● Content Strategy: The development of SEO-optimized content which attracts and keeps users interested
The company provides clients with sustainable search engine rankings through techniques which drive consistent traffic development.
WordPress Website Development – Building the Foundation
A strong SEO strategy begins with a website that has been developed through proper website development. Click Crafters Technology specializes in WordPress website development, creating websites that are not only visually appealing but also optimized for search engines.
Their WordPress services include:
● Business website development
● E-commerce website creation
● SEO-friendly website design
● Mobile responsive layouts
● Fast loading websites
● Custom website solutions
A properly designed website improves user experience, reduces bounce rates, and supports better SEO performance. This integration of website development and SEO provides clients with a strong digital foundation.
Meta Ads – Boosting Reach Through Paid Campaigns
Businesses achieve fast visibility through paid advertising, while SEO delivers results that last over extended periods. Click Crafters Technology provides businesses with Meta Ads services that include Facebook and Instagram advertising to help them reach their desired audience without delay.
Their Meta Ads services include:
● Campaign planning and setup
● Audience targeting and segmentation
● Creative ad design
● Lead generation campaigns
● Website traffic campaigns
● Performance monitoring and optimization
Businesses can achieve immediate growth through Meta Ads while developing their brand identity and obtaining new customers through SEO.
A Complete Digital Growth Partner
Click Crafters Technology provides comprehensive digital solutions which serve as its main competitive advantage. Businesses do not have to depend on multiple agencies for different services. The company provides all services from website development to SEO and advertising through its unified service model.
Their integrated services include:
● WordPress website development
● Search Engine Optimization
● Facebook and Instagram Ads
● Website redesign and maintenance
● Digital marketing strategy
The unified system produces enhanced coordination which results in better outcomes and creates a smooth experience for all clients.
Supporting Businesses Across Kerala
Click Crafters Technology has been working with different types of clients which include both startups and small businesses as well as established companies. The company develops personalized solutions which are tailored to meet the specific needs of each client.
Digital marketing has become essential for Kerala businesses as they recognize its value. SEO enables their appearance in search results when customers search for their services. A professional website establishes trustworthiness while social media advertising enables businesses to reach a wider audience.
Click Crafters Technology uses these elements to help businesses achieve the following goals:
● Increase their online visibility
● Generate new business inquiries and potential customers
● Establish their brand as trustworthy
● Improve their ability to compete in the marketplace
Vision for the Future
Click Crafters Technology, led by Shaiju Mon K T, plans to expand its services to establish itself as one of Kerala's most trustworthy digital marketing companies. The company maintains its ongoing commitment to investigate contemporary developments in SEO and website development and digital advertising.
The company exists to help all businesses succeed in online marketing through its mission which delivers accessible and effective digital marketing solutions. The company exists to help all businesses succeed in online marketing through its mission which delivers accessible and effective digital marketing solutions.
Conclusion
Businesses achieve online success through their ability to establish online visibility. SEO serves three key functions because it produces organic website traffic while establishing customer trust and driving business development for extended periods. The combination of a business website which functions properly together with its advertising system delivers exceptional outcomes.
The Top SEO Services Company in Kerala India search continues for businesses which makes Click Crafters Technology the best choice because it provides dependable results through its SEO and WordPress website development and Meta Ads services.
Click Crafters Technology establishes digital presence for businesses in Kerala through its dedication to quality which results in customer satisfaction. The company helps businesses achieve online sustainable growth through its digital services.
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Alan Vikranth on behalf of his movie ‘Gloora’ is the first person in the world to direct and cinematograph a film while sitting in a wheelchair.


By directing and shooting the film Gloora, Alan Vikranth has achieved a unique record of becoming the first person in the world to direct and cinematograph a film while moving on a wheelchair. Alan completed the script and story of the film GLOORA after a long four-month effort and hard work in 2022. Later, the filming of GLOORA was completed in three schedules of 100 days of tireless shooting in the years 2022-23. Alan was very often taken, carried in the hands by friends to the various forest and mountain locations where even a vehicle finds hard to reach.Despite many times, the weather and physical condition being so bad and challenging, Alan completed the direction and cinematography of his dream project GLOORA while sitting in a wheelchair in 2023. The reason for the prolonged post-production was the introduction of graphics scenes and a making style that have never been seen in Indian cinema until now.
Although Alan had to encounter many challenges and adverse situations during post-production, Alan is overcoming them all with extra commitment and dedication and nearing the completion of GLOORA. Alan says that even when he feels down in any bad situation, the support of his parents, producer, co-producer, legal advisor, and close friends keeps him going.
Alan was in a wheelchair after suffering a spinal cord injury in a car accident in 2018. Alan completed his cinematography studies from the Ernakulam Film Institute between 2015-2016. He then worked in films and short films. Then, while he was planning to make his own films, the unexpected accident happened. He lost all his hopes and spent most of the next 3 years in the hospital. Even when the doctors had predicted that he would have to spend the rest of his life in a wheelchair, Alan held on to his dreams and wrote the script for his first film, Gloora, while lying down. Along with the completion of the film Gloora, Alan continues to fight his fate and get up from his wheelchair and walk. The life of Gloora film director Alan Vikrant is a role model and inspiration for today's society, which is overwhelmed by even the smallest difficulties.
Director, Script Writer, DOP : Alan vikranth. Producer : Clint Sebastian. Co-producer : Sreejith Sasidharan. Legel Advisor : Adv. Omar Salim. Camera : Bibin Joy, Richmon Joseph, Harikrishnan B. Editor : Daniel Pakalomattam. VFX Supervisor : Ferdinant Joy. Creative Director : Ashwath R Nath. Sound Design : Sanoj Joy. Art : Ragesh Vs Keezhillam, Vishnu M Mani. Make-up : Manoj M St Parappanangadi. Helicam : Tony Jhon. Actors : Sandy Zero, Albi Agustin, Jithin T George, Sreenath T K, George T V, Alan Vikranth. Production Controllers : Jibin T George, Jestin T J.
For more information you can visit Instagram.

राघव के जवाब पर 'आप' का पलटवार, सौरभ भारद्वाज से लेकर अनुराग ढांडा ने घेरा
#aapfirstreactiontoraghavchadhanolongerkejriwals_soldier 


  


राज्यसभा में आम आदमी पार्टी के उपनेता पद से हटाए जाने के एक दिन बाद सांसद राघव चड्ढा ने इस पर चुप्पी तोड़ी। उन्होंने शुक्रवार को एक वीडियो जारी करके कहा कि मेरी खामोशी को मेरी हार मत समझ लेना। राघव चड्ढा ने कहा, 'खामोश करवाया गया हूं, हारा नहीं हूं।' यही नहीं उन्होंने इस मैसेज के साथ आम आदमी पार्टी पर कई गंभीर आरोप लगा दिए। राघव चड्ढा का वीडियो सामने आने के बाद आम आदमी पार्टी की ओर से पलटवार किया गया है।

  

अनुराग ढांडा ने भी राघव चड्ढा को घेरा
आम आदमी पार्टी (आप) के राज्यसभा सांसद राघव चड्ढा के हालिया बयान और वीडियो को लेकर पार्टी के भीतर असंतोष खुलकर सामने आ गया है। पार्टी नेता अनुराग ढांडा ने राघव चड्ढा पर निशाना साधते हुए कहा कि वह अब अरविंद केजरीवाल के सिपाही नहीं रहे हैं और सरकार के खिलाफ खुलकर बोलने से घबराने लगे हैं। अनुराग ढांडा ने कहा, 'हम केजरीवाल के सिपाही हैं। निडरता हमारी पहली पहचान है। जो डर जाए, वो देश के लिए क्या लड़ेगा?'

मोदी के खिलाफ बोलने से घबराते हो- ढांडा
ढांडा ने आरोप लगाया कि संसद में सीमित समय मिलने के बावजूद राघव चड्ढा गंभीर राष्ट्रीय मुद्दों के बजाय छोटे-छोटे मुद्दों पर ध्यान दे रहे हैं। उन्होंने तंज कसते हुए कहा, ‘संसद में थोड़ा सा समय मिलता है बोलने का पार्टी को, उसमें या तो देश बचाने का संघर्ष कर सकते हैं या एयरपोर्ट कैंटीन में समोसे सस्ते करवाने का।’ उन्होंने कहा कि गुजरात में पार्टी के सैकड़ों कार्यकर्ताओं की गिरफ्तारी के बावजूद चड्ढा ने संसद में आवाज नहीं उठाई। इसके अलावा पश्चिम बंगाल में कथित तौर पर वोट के अधिकार से जुड़े मुद्दे पर भी उन्होंने चड्ढा को घेरा। ढांडा के मुताबिक, जब मुख्य चुनाव आयुक्त (CEC) के खिलाफ प्रस्ताव लाया गया, तो राघव चड्ढा ने उस पर साइन करने से इनकार कर दिया। उन्होंने यह भी आरोप लगाया कि जब पार्टी ने संसद से वॉकआउट किया, तब भी चड्ढा सदन में बैठे रहे। अपने पोस्ट के आखिर में अनुराग ढांडा ने सीधे शब्दों में लिखा, ‘पिछले कुछ सालों से तुम डर गए हो राघव। मोदी के खिलाफ बोलने से घबराते हो। देश के असली मुद्दों पर बोलने से घबराते हो। जो डर गया वो….’

सौरभ भारद्वाज ने कहा- ऐसे डरकर राजनीति कैसे होगी
आम आदमी पार्टी के दिल्ली यूनिट के अध्यक्ष सौरभ भारद्वाज ने राघव चड्ढा पर रिएक्ट किया। उन्होंने कहा कि राघव भाई अभी आपका वीडियो देखा। हम सब लोग अरविंद केजरीवाल के सिपाही हैं। हमने एक ही बात सीखी थी जो डर गया समझो मर गया। हम सबको तो लोगों के मुद्दे उठाने थे सरकार की आंख में आंख डालकर। पिछले कुछ दिनों में हमने देखा जो भी कोई गंभीर मुद्दे उठाता और सरकार से सवाल पूछता है तो सरकार उस पर डिक्टेटर की तरह उनको तमाम सोशल मीडिया पर बैन करती है। सौरभ भारद्वाज ने आगे कहा कि सरकार को कोई फर्क नहीं पड़ता कोई सॉफ्ट पीआर अपनी संसद में करे। संसद में एक छोटी सी पार्टी का बड़ा ही सीमित समय होता है। उसमें अगर कोई समोसों की बात उठा रहा तो उससे जरूरी है कि देश के बड़े मुद्दों की बात उठाए। पूरे देश में हमने देखा हर राज्य में सही लोगों के वोट काटे जा रहे। उन्होंने आरोप लगाया कि नकली और झूठे वोट बनाकर सरकार बेईमानी के साथ कब्जा करने पर जुटी है। पश्चिम बंगाल का मामला इसमें अहम है। पिछले कई अरसे से मैंने देखा कि आपने कोई ऐसा मुद्दा सदन में नहीं उठाया, जिसमें आपने सरकार से सवाल किए हों। ऐसे डरकर राजनीति कैसे होगी।

भारत की समुद्री ताकत में इजाफा, सबमरीन अरिदमन और INS तारागिरी नेवी में शामिल
#indianuclearsubmarinearidhamanandinstaragiricommissionednavy

  


भारत अपनी समुद्री ताकत में लगातार इजाफा करने की कोशिश में जुटा है। आज जब दुनिया में तनाव बढ़ रहा है तब भारत ने दिखा दिया है कि वह सिर्फ जमीन या आसमान से ही नहीं, बल्कि समुद्र की गहराई से भी जवाब देने में सक्षम है। भारत की समुद्री सुरक्षा को अभेद्य बनाने की दिशा में शुक्रवार को एक नया अध्याय जुड़ गया है।

  

भारत की समुद्री ताकत कई गुना बढ़ी
विशाखापत्तनम में आज दो बड़ी ताकतें एक साथ भारतीय नौसेना में शामिल हुईं परमाणु पनडुब्बी आईएनएस अरिदमन और स्टील्थ फ्रिगेट आईएनएस तारागिरी। रक्षा मंत्री राजनाथ सिंह ने विशाखापट्टनम स्थित नेवल डॉकयार्ड में स्वदेशी अत्याधुनिक स्टील्थ फ्रिगेट तारागिरी और आईएनएस अरिदमन को नौसेना में शामिल कराया। एक समंदर की गहराई में छिपकर दुश्मन को तबाह करने की क्षमता रखती है, तो दूसरी सतह पर तेज रफ्तार और आधुनिक हथियारों के साथ हर खतरे से निपटने को तैयार है। इन दोनों की तैनाती से भारत की समुद्री ताकत कई गुना बढ़ गई है और अब दुश्मन के लिए हर दिशा से खतरा तय माना जा रहा है।

क्या हैं INS अरिदमन की खूबियां
-INS अरिदमन अरिहंत-श्रेणी की तीसरी SSBN पनडुब्बी है, जिसे भारत के उन्नत प्रौद्योगिकी वेसेल (ATV) प्रोजेक्ट के तहत विकसित किया गया है।
-यह पनडुब्बी समुद्र से परमाणु हमले की क्षमता प्रदान करती है, जो भारत की ‘पहले इस्तेमाल नहीं’ (No-First-Use) नीति के तहत प्रहार क्षमता को मजबूत बनाती है।
-यह 90% से अधिक स्वदेशी तकनीक से निर्मित है, जिसमें इसका परमाणु रिएक्टर भी शामिल है। इसे विशाखापट्टनम स्थित शिप बिल्डिंग सेंटर ने विकसित किया है।
- अरिदमन की सबसे बड़ी खासियत इसकी मारक क्षमता है। इसमें 8 वर्टिकल लॉन्च ट्यूब हैं, जो लंबी दूरी की K-4 मिसाइल या अधिक संख्या में K-15 मिसाइल ले जा सकती हैं। यह पनडुब्बी समुद्र की गहराई में छिपकर किसी भी समय जवाबी परमाणु हमला करने की क्षमता रखती है, इसे ‘सेकंड स्ट्राइक कैपेबिलिटी’ कहा जाता है।

तारागिरी में क्या है खास
-‘प्रोजेक्ट 17A’ के तहत चौथे प्लेटफॉर्म के रूप में तारागिरी 6,670 टन का युद्धपोत है, जिसे मझगांव डॉक शिपबिल्डर्स लिमिटेड, मुंबई द्वारा बनाया गया है, जो उन्नत डिजाइन और इंजीनियरिंग उत्कृष्टता को प्रदर्शित करता है।
-इस युद्धपोत की बनावट अधिक स्लिम है, जिससे इसका रडार पर दिखाई देने वाला आकार बहुत कम हो जाता है और यह जटिल समुद्री परिस्थितियों में अधिक सुरक्षित रहने में सक्षम है।
-यह पोत 75 प्रतिशत से अधिक स्वदेशी सामग्री से निर्मित है और भारत के घरेलू रक्षा तंत्र की परिपक्वता को दर्शाता है, जिसमें 200 से अधिक सूक्ष्म, लघु और मध्यम उद्यम (एमएसएमई) शामिल हैं और हजारों लोगों को रोजगार मिलता है।
-तारागिरी में संयुक्त डीजल या गैस प्रणोदन प्रणाली लगी है, जो इसे उच्च गति और लंबी दूरी तक संचालन की क्षमता प्रदान करती है।
-यह युद्धपोत अत्याधुनिक हथियार प्रणालियों से लैस है, जिनमें सुपरसोनिक सतह से सतह पर मार करने वाली मिसाइलें, मध्यम दूरी की सतह से हवा में मार करने वाली मिसाइलें और विशेष पनडुब्बी रोधी युद्ध प्रणाली शामिल हैं। इन सभी को आधुनिक युद्ध प्रबंधन प्रणाली के माध्यम से जोड़ा गया है, जिससे उभरते खतरों का तेजी और सटीकता से सामना किया जा सकता है।
-युद्धक भूमिका के अलावा तारागिरी को मानवीय सहायता और आपदा राहत कार्यों के लिए भी डिजाइन किया गया है, जिससे शांति और संघर्ष दोनों स्थितियों में इसकी उपयोगिता बढ़ जाती है।

CBO VS ABO : Facebook ADS Stratergy
When you use Campaign Budget Optimisation (CBO) too early, Meta's AI often picks a "winner" within hours based on early signals, starving your other ad sets of the data they need to actually prove themselves.

Testing Spend (ABO)
Let's say, you use ABO first, your spend is forced. If you have 5 ad sets at ₹500 each, Meta must spend ₹2,500 total, even if 4 of those ad sets are performing poorly.


The Risk: you might "overspend" on bad audiences just to get data.

The Reward: You get a clean "scientific" test of which audience is actually the winner.

Scaling Spend (CBO)
When you move those winners into a CBO, you usually set a higher total campaign budget than the sum of your previous ABO tests.

Direct CBO Spend: If you start with CBO directly, Meta might dump 90% of your budget into one ad set because of a few early, cheap conversions. You might "spend" less to find a winner, but you miss out on potential winners that just needed a bit more time.

ABO to CBO Transition: By the time you move to CBO, you are usually spending more because you are confident. You aren't just spending to "test"; you are spending to "win."

In short, using ABO first makes your CBO more profitable, even if your total daily budget remains the same. You are essentially "cleaning" your spend before you scale it.

Fashion consulting services in Kerala, India | SG TEX AND CO
The fashion industry is changing quickly because multiple brands today choose sustainable fashion and ethical fashion. Customers who understand environmental issues now choose to buy high-quality clothing which brands make through ethical production methods. The need for sustainable clothing production in Kerala India has grown because of this trend. SG TEX AND CO operates from Chavakkad to support sustainable fashion practices which are being adopted by the fashion industry.
 
SG TEX AND CO partners with fashion brands and boutiques and designers to create sustainable clothing and high-quality womenswear and handbags and home textile products which follow responsible manufacturing methods.
Fashion Consulting Services in Kerala, India
It's difficult to launch a fashion brand. Many people have creative concepts, but they are unsure of how to turn them into completed clothing. Designers and brands can better grasp the entire garment production process with the aid of fashion consultancy services.
 
In Kerala, India, SG TEX AND CO offers fashion consulting services for:
 
●     Fashion startups
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The company dedicates its main business activities to producing high-quality women's clothing. Contemporary fashion brands prioritize producing high-end apparel instead of creating products for widespread distribution. Designers create premium clothing through their selection of high-quality materials and their execution of precise stitching techniques and their application of proper finishing methods and their completion of intricate design details.
 
SG TEX AND CO supports brands as a premium womenswear manufacturer by helping them develop premium dresses, tops, ethnic wear, designer wear, and boutique clothing collections. The organization provides assistance throughout the entire process starting from the first sample until the production reaches completion.
 
This support system provides essential assistance to boutique brands and designers who require high-quality garments that they need to produce in small or medium-sized quantities.
Garment Manufacturer and Custom Womenswear Maker
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Startup brands and expanding fashion companies benefit from the company's support for both small batch and large production orders.
Apparel Sourcing Company in India
The primary obstacle that fashion brands face involves their fabric and accessory sourcing needs. SG TEX AND CO operates as an apparel sourcing company which assists brands in obtaining fabrics, trims, embroidery materials, buttons, zippers, and other garment accessories from India.
 
India is recognized for its production of cotton fabrics, handloom fabrics, embroidery fabrics, and sustainable textiles. The company helps clients choose the right fabric based on their design, budget, and garment type.
 
The company provides complete fashion production services through its dual functions of apparel sourcing and garment manufacturing.
Boutique Clothing Manufacturer and Hand Embroidery Garment Production
Boutique clothing production requires more attention to detail compared to mass garment production. SG TEX AND CO works as a boutique clothing manufacturer supporting designers and boutique brands.
 
The company offers production services for hand embroidery on garments. Hand embroidery is widely used in designer wear, bridal wear, ethnic wear, and premium garments. Skilled workers do detailed embroidery work carefully to maintain quality and design accuracy.
 
Hand embroidery adds more value to garments and makes them unique, which is very important for boutique fashion brands.
Sustainable Apparel Production Support
Fashion brands today direct their efforts toward sustainable fashion and slow fashion production methods. The sustainable production of apparel requires brands to use responsible fabric sourcing and implement small batch production methods while minimizing waste and following ethical manufacturing practices.
 
SG TEX AND CO supports sustainable apparel production by focusing on quality garments instead of mass production. This solution provides significant assistance to sustainable fashion brands and environmentally friendly clothing brands.
 
The company supports brands that want to produce handmade garments, slow fashion collections, and sustainable clothing products.
Handbag Manufacturer and Home Textile Manufacturing Company
In addition to clothing, SG TEX AND CO is a handbag and home textile maker. A lot of fashion firms seek to include handbags and home textiles to their product line.
 
The business produces:
 
●     Handbags made of fabric
●     Personalized purses
●     Covers for cushions
●     Textile goods for the home
●     Accessories made of textiles
 
This makes it easier for fashion brands to collaborate with a single business to manufacture various textiles and fashion items.
Complete Fashion Production Partner
SG TEX AND CO is more than just a clothing company. The business serves as a full-service partner in fashion production by offering:
 
●     Consulting services for fashion
●     High-end production of women's clothing
●     Production of clothing
●     Production of custom womenswear
●     Services for sourcing clothing
●     Manufacturing of boutique apparel
●     Production of clothing via hand embroidery
●     Eco-friendly clothing manufacturing
●     Production of handbags
●     Manufacturing textiles at home
 
Because of this, the business is highly beneficial to up-and-coming fashion firms and designers that require full support from conception to finished product.
Conclusion
The fashion industry requires proper planning, fabric sourcing, sampling, production, and quality control. Multiple fashion brands experience failure because they lack adequate production backing and operational support. The fashion consulting services assist brands in learning about the entire garment production method while they protect themselves from production errors.
 
SG TEX AND CO, located in Chavakkad, Kerala, provides fashion consulting services in Kerala, India along with garment manufacturing, premium womenswear production, apparel sourcing, boutique clothing manufacturing, hand embroidery garment production, sustainable apparel production, handbag manufacturing, and home textile manufacturing.
 
The company establishes itself as a trustworthy fashion consulting and garment manufacturing partner for fashion brands by providing design assistance and complete production support.
 
SG TEX AND CO provides fashion consulting services to fashion brands and designers in Kerala India through their professional guidance and garment production support and complete fashion manufacturing solutions.
 
For More Details : SG TEX, 17/140, Business Tower, Chavakkad, Thrissur , Kerala, 680506. Ph No: 9769286666. Website: www.sgtexco.com
 
Published By, 
Shaiju Mon K T | Click Crafters Technology
 
 

From IT Professional to Global E-commerce Founder: How Mahesh Chada Built PushMyCart to Deliver Authentic Indian Products to Millions Living Abr


Every successful business begins with a story driven by passion, purpose, and the desire to solve a real problem. The journey of PushMyCart is one such story, inspired by the vision of its founder, Mahesh Chada, whose deep connection to Indian culture and traditions led him to create a platform that now serves millions of Indians living far from home.
Before becoming an entrepreneur, Mahesh was building a successful career in the United States in the Information Technology industry. Academically strong and professionally accomplished, he is also a Chartered Accountant (CA). With expertise in finance and technology, he had a stable and promising career abroad.

Despite his professional success, Mahesh remained deeply connected to his roots. Born into a South Indian family, he grew up surrounded by Indian traditions, religious rituals, traditional food, and strong cultural values. These influences remained an important part of his identity even after he moved overseas.

Living in the United States gave him global exposure and professional growth, but it also made him realize a challenge faced by many Indians living abroad. Being away from India often meant being away from the everyday products that define Indian culture and lifestyle.

While living in the U.S., Mahesh noticed that many Indians struggled to find authentic Indian products. Traditional sweets, regional foods, pooja items, and everyday essentials were either unavailable or extremely expensive in local markets.

For many members of the Indian diaspora, finding authentic Indian products often meant depending on limited Indian stores or asking family members traveling from India to carry items for them.

Mahesh realized that millions of Indians living abroad were missing small yet meaningful pieces of home — food that reminded them of festivals, traditional items used during pooja, and products that carried memories of their culture.

This observation planted the seed of an idea that would eventually change his career path.

Mahesh believed that distance should never prevent people from staying connected to their roots. He envisioned creating a platform that would make authentic Indian products easily accessible to Indians living across the world, especially those in the United States.

Turning this vision into reality required courage. Despite having a secure and well-paying job in the IT industry, Mahesh made the bold decision to step away from his career and pursue entrepreneurship.

With determination and a clear mission, he founded PushMyCart.com, an online platform designed to deliver authentic Indian products to customers living abroad.

The mission behind PushMyCart was simple but powerful — to make Indian products accessible to people living outside India at reasonable prices.

Like many startups, PushMyCart began with a focused idea. Mahesh understood that food often holds the strongest emotional connection to one’s homeland. He started by offering traditional Indian food products, particularly items loved by South Indian communities.

One of the early products introduced on the platform was Ariselu, a traditional South Indian sweet enjoyed during festivals and family celebrations.

For many Indians living in the United States, seeing such authentic products available online brought a sense of joy and nostalgia. PushMyCart soon became a bridge connecting India with Indians living thousands of miles away.

Customers could once again enjoy the flavors of their childhood and celebrate festivals the way they did back home.

Mahesh understood that building a successful e-commerce platform required more than just selling products. Trust was equally important.

From the beginning, PushMyCart focused on providing authentic products sourced directly from India, offering fair pricing for international customers, ensuring reliable delivery services, and maintaining a strong customer-first approach.

As customers discovered the platform, word about PushMyCart began spreading across Indian communities in the United States. Families shared the platform with friends, and communities recommended it during festivals and gatherings.

Gradually, PushMyCart began gaining popularity and expanding its customer base.

Over time, the platform proudly served more than one million customers, helping Indians around the world stay connected to their culture even while living far from home.

As the platform gained trust and recognition, Mahesh expanded the product range. He realized that food was only one aspect of Indian life abroad.

Many customers were also searching for traditional pooja items and spiritual products used in Hindu rituals. To meet this demand, PushMyCart introduced silver products commonly used during religious ceremonies and festivals.

This expansion made the platform even more valuable for the Indian diaspora. Customers could now find not only their favorite foods but also sacred items needed for their spiritual practices.

With increasing support from customers, PushMyCart continued to grow and diversify. Over the years, the platform expanded into multiple categories including Indian food brands, traditional clothing, Ayurvedic and wellness products, and several innovative Indian items.

Each new category was carefully selected to maintain authenticity and quality.

Mahesh’s long-term vision was to make PushMyCart a one-stop destination for Indian products for customers living anywhere in the world.

Unlike many businesses that focus purely on profits, PushMyCart was built on a deeper emotional mission. Mahesh understood the feeling of living far from home and the happiness that comes from finding something that reminds you of your culture and traditions.

This emotional connection became the foundation of PushMyCart’s philosophy.

The company’s slogan reflects this purpose perfectly:

“Don’t Miss Anything from India.”

For Mahesh and his team, this slogan represents more than marketing. It reflects their commitment to ensuring that Indians living abroad never feel disconnected from their roots.

Today, PushMyCart continues to grow as a trusted platform delivering Indian products to customers around the world.

Mahesh Chada’s journey — from working in the IT industry to building a global e-commerce brand — highlights the power of vision, courage, and cultural pride.

His story demonstrates that sometimes the most impactful business ideas come from personal experiences and a genuine desire to help others.

PushMyCart has become more than just an online marketplace. It has become a bridge connecting people to their homeland, their traditions, and the memories that make India special.

And as long as there are Indians living far from home who miss the flavors, traditions, and products of their country, PushMyCart will continue its mission — ensuring that no one ever has to miss anything from India.