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Sanatan Dharma: The New Indian Brand Creating a Buzz Around Everyday Tradition


What happens when a young entrepreneur looks at something that has existed in Indian homes for centuries and decides to build a modern brand around it?The answer is Sanatan Dharma™—an emerging Indian consumer brand founded by Shivek Tyagi, which is now stepping into the rapidly evolving market for puja essentials and devotional products.
At a time when India's young entrepreneurs are increasingly building brands around traditional Indian products, Sanatan Dharma is attempting something particularly interesting: taking products that families have used for generations and presenting them to a new generation of consumers through modern branding, packaging and digital commerce.
And the idea is beginning to create attention.
From an Everyday Need to a Brand Opportunity
For generations, products such as camphor, cotton wicks, kumkum, kalawa, sindoor and other puja essentials have been purchased almost automatically from neighbourhood stores.
There was rarely a brand conversation around them.
Shivek Tyagi saw an opportunity in exactly that gap.
The thinking was simple: if consumers expect quality, consistency and trust from almost every other category they purchase, why should the products used in their most personal and meaningful rituals be any different?
That thought became the foundation for Sanatan Dharma.
Today, the brand is developing a growing portfolio of puja essentials, devotional products and curated puja kits, with an approach that combines traditional relevance with modern consumer expectations.
Why Is Sanatan Dharma Getting Attention?
Part of the answer lies in timing.
India's relationship with tradition is changing—not disappearing.
Young Indians are increasingly comfortable with digital commerce, modern packaging and online shopping, while at the same time remaining closely connected to festivals, family rituals and cultural practices.
This creates a fascinating opportunity.
A consumer can order groceries online, discover a new brand through social media and still sit with their family for Diwali puja in the evening.
Sanatan Dharma is positioning itself right in the middle of this changing behaviour.
Its proposition is not to change the rituals people follow.
It is to modernise the way the products behind those rituals are discovered and purchased.
From Camphor to Curated Puja Kits
The brand's portfolio includes everyday essentials such as camphor, Bhimseni camphor, cotton wicks, ghee cotton wicks, kumkum, kalawa, sindoor and Ashtagandh, along with curated kits designed around specific pujas and occasions.
The idea of curated kits is particularly relevant to today's consumer.
Instead of searching for every individual item required for a particular ritual, consumers can find products brought together for specific occasions.
It is a simple example of how traditional shopping behaviour can be made more convenient without changing the tradition itself.
The Shivek Tyagi Story
At the centre of this emerging brand is Shivek Tyagi, a young entrepreneur looking at an established category through a different lens.
Rather than entering an already crowded mainstream consumer category, Tyagi chose to build around a segment that is deeply connected to Indian households but has historically had relatively limited organised branding.
That decision reflects a broader entrepreneurial trend in India: finding opportunities not only in new technology or entirely new products, but also in categories that have existed for decades and are ready for a fresh approach.
Sanatan Dharma is still a young brand, but its ambition is considerably larger than its current footprint.
The objective is to build recognition, earn consumer trust and eventually create a household name in the puja and devotional products category.
The “New-Age” Puja Brand
Walk through a modern Indian home and you will see something interesting.
Tradition and technology now exist side by side.
A family may perform the same puja their grandparents performed, but the products for that puja can now be discovered through a smartphone.
That is the market Sanatan Dharma is entering.
The brand's identity combines traditional Indian cultural associations with contemporary packaging and digital accessibility. Its online presence allows consumers to explore its products beyond their local market.
For a category historically dependent on neighbourhood availability, this represents a significant shift.
Building a Brand, Not Just Selling Products
The real challenge for Sanatan Dharma will be building long-term trust.
Creating initial curiosity is one thing.
Becoming a brand that families repeatedly choose is another.
The company, a unit of Sara Greenworks Pvt. Ltd., is therefore looking beyond individual online sales. Its broader plans include expanding through retail stores, distributors, wholesale partnerships and digital commerce.
The ambition is to take the brand from individual households to retail shelves across India—and eventually to Indian communities around the world.
Why the Timing Could Be Right
India's consumer market is increasingly showing an appetite for brands that understand Indian culture.
From food and Ayurveda to handicrafts and traditional wellness products, entrepreneurs are discovering that heritage itself can become the foundation for modern businesses.
Sanatan Dharma is attempting a similar journey in the puja essentials category.
Its biggest advantage may be the familiarity of the products themselves.
Consumers already understand the need.
The opportunity is to give them a brand they can remember.
From Hype to Household Trust
Every emerging brand goes through a stage where curiosity turns into conversation.
Sanatan Dharma is now entering that phase.
Its combination of a young entrepreneurial vision, a culturally significant category and modern consumer positioning is attracting attention among consumers looking for more organised and accessible sources of puja essentials.
But Shivek Tyagi's larger challenge—and opportunity—is clear.
Can a new-age Indian brand become part of an age-old tradition?
If Sanatan Dharma succeeds, its journey could represent more than the growth of another consumer company.
It could demonstrate how India's oldest traditions can create opportunities for India's newest entrepreneurs.
Because the products may be traditional.
The rituals may be centuries old.
But the brand building around them is very much happening in today's India.
Sanatan Dharma™
An emerging Indian brand by Shivek Tyagi, bringing traditional puja essentials into the modern Indian home.
Website: www.sanatandharmaonline.com
WhatsApp Orders: +91-7982444690
Email: 
 

Sanatan Dharma: The New Indian Brand Creating a Buzz Around Everyday Tradition


What happens when a young entrepreneur looks at something that has existed in Indian homes for centuries and decides to build a modern brand around it?The answer is Sanatan Dharma™—an emerging Indian consumer brand founded by Shivek Tyagi, which is now stepping into the rapidly evolving market for puja essentials and devotional products.
At a time when India's young entrepreneurs are increasingly building brands around traditional Indian products, Sanatan Dharma is attempting something particularly interesting: taking products that families have used for generations and presenting them to a new generation of consumers through modern branding, packaging and digital commerce.
And the idea is beginning to create attention.
From an Everyday Need to a Brand Opportunity
For generations, products such as camphor, cotton wicks, kumkum, kalawa, sindoor and other puja essentials have been purchased almost automatically from neighbourhood stores.
There was rarely a brand conversation around them.
Shivek Tyagi saw an opportunity in exactly that gap.
The thinking was simple: if consumers expect quality, consistency and trust from almost every other category they purchase, why should the products used in their most personal and meaningful rituals be any different?
That thought became the foundation for Sanatan Dharma.
Today, the brand is developing a growing portfolio of puja essentials, devotional products and curated puja kits, with an approach that combines traditional relevance with modern consumer expectations.
Why Is Sanatan Dharma Getting Attention?
Part of the answer lies in timing.
India's relationship with tradition is changing—not disappearing.
Young Indians are increasingly comfortable with digital commerce, modern packaging and online shopping, while at the same time remaining closely connected to festivals, family rituals and cultural practices.
This creates a fascinating opportunity.
A consumer can order groceries online, discover a new brand through social media and still sit with their family for Diwali puja in the evening.
Sanatan Dharma is positioning itself right in the middle of this changing behaviour.
Its proposition is not to change the rituals people follow.
It is to modernise the way the products behind those rituals are discovered and purchased.
From Camphor to Curated Puja Kits
The brand's portfolio includes everyday essentials such as camphor, Bhimseni camphor, cotton wicks, ghee cotton wicks, kumkum, kalawa, sindoor and Ashtagandh, along with curated kits designed around specific pujas and occasions.
The idea of curated kits is particularly relevant to today's consumer.
Instead of searching for every individual item required for a particular ritual, consumers can find products brought together for specific occasions.
It is a simple example of how traditional shopping behaviour can be made more convenient without changing the tradition itself.
The Shivek Tyagi Story
At the centre of this emerging brand is Shivek Tyagi, a young entrepreneur looking at an established category through a different lens.
Rather than entering an already crowded mainstream consumer category, Tyagi chose to build around a segment that is deeply connected to Indian households but has historically had relatively limited organised branding.
That decision reflects a broader entrepreneurial trend in India: finding opportunities not only in new technology or entirely new products, but also in categories that have existed for decades and are ready for a fresh approach.
Sanatan Dharma is still a young brand, but its ambition is considerably larger than its current footprint.
The objective is to build recognition, earn consumer trust and eventually create a household name in the puja and devotional products category.
The “New-Age” Puja Brand
Walk through a modern Indian home and you will see something interesting.
Tradition and technology now exist side by side.
A family may perform the same puja their grandparents performed, but the products for that puja can now be discovered through a smartphone.
That is the market Sanatan Dharma is entering.
The brand's identity combines traditional Indian cultural associations with contemporary packaging and digital accessibility. Its online presence allows consumers to explore its products beyond their local market.
For a category historically dependent on neighbourhood availability, this represents a significant shift.
Building a Brand, Not Just Selling Products
The real challenge for Sanatan Dharma will be building long-term trust.
Creating initial curiosity is one thing.
Becoming a brand that families repeatedly choose is another.
The company, a unit of Sara Greenworks Pvt. Ltd., is therefore looking beyond individual online sales. Its broader plans include expanding through retail stores, distributors, wholesale partnerships and digital commerce.
The ambition is to take the brand from individual households to retail shelves across India—and eventually to Indian communities around the world.
Why the Timing Could Be Right
India's consumer market is increasingly showing an appetite for brands that understand Indian culture.
From food and Ayurveda to handicrafts and traditional wellness products, entrepreneurs are discovering that heritage itself can become the foundation for modern businesses.
Sanatan Dharma is attempting a similar journey in the puja essentials category.
Its biggest advantage may be the familiarity of the products themselves.
Consumers already understand the need.
The opportunity is to give them a brand they can remember.
From Hype to Household Trust
Every emerging brand goes through a stage where curiosity turns into conversation.
Sanatan Dharma is now entering that phase.
Its combination of a young entrepreneurial vision, a culturally significant category and modern consumer positioning is attracting attention among consumers looking for more organised and accessible sources of puja essentials.
But Shivek Tyagi's larger challenge—and opportunity—is clear.
Can a new-age Indian brand become part of an age-old tradition?
If Sanatan Dharma succeeds, its journey could represent more than the growth of another consumer company.
It could demonstrate how India's oldest traditions can create opportunities for India's newest entrepreneurs.
Because the products may be traditional.
The rituals may be centuries old.
But the brand building around them is very much happening in today's India.
Sanatan Dharma™
An emerging Indian brand by Shivek Tyagi, bringing traditional puja essentials into the modern Indian home.
Website: www.sanatandharmaonline.com
WhatsApp Orders: +91-7982444690
Email: 
 

Studying Abroad Sounds Exciting. But Where Should You Actually Go?


There is a particular kind of excitement that happens when a student says:“I want to study abroad.”
Suddenly, the family WhatsApp group is full of university rankings, YouTube campus tours, tuition fees and somebody's friend's cousin who apparently knows everything about studying in Europe.
Then comes the slightly less exciting question:
“Okay. Where exactly?”
With thousands of universities, courses and destinations to choose from, finding the right university can quickly become overwhelming.
And the biggest university name isn't necessarily the best answer.
Start With the Student, Not the University
A good university on paper can still be the wrong choice for a particular student.
The course may not fit their career goals. The cost may not work for the family. The country may offer an exciting opportunity but an environment the student isn't prepared for.
That is why university admissions should begin with a few more important questions:
Is the student eligible? What do they want to study? Can they afford it? Are they ready to live independently? And what kind of environment will help them thrive?
AdmissionsNest begins with understanding the student before moving into university shortlisting.
Through eligibility and readiness assessments and personalised admissions counselling, students can explore courses and universities based on their academic profile, goals, circumstances and aspirations.
Because Studying Abroad Is More Than Getting on a Plane
Getting admission to a university in Europe is an achievement.
But then comes the part nobody puts on the university brochure.
The weather may be completely different. Classroom expectations may change. Food, communication styles and social norms may be unfamiliar. Students may suddenly be managing their own money, accommodation, travel and daily life.
And then there is culture.
Europe offers an enormous variety of languages, traditions, communities and ways of life. For a student coming from India, that can be an incredible opportunity to discover new perspectives and people.
It can also take some getting used to.
AdmissionsNest therefore looks beyond academic eligibility to student readiness, helping students think about whether they are prepared for the independence, cultural adjustment and new environment that come with studying abroad.
Because getting there is one thing.
Being comfortable enough to thrive there is another.
Finding the Right Option Without Getting Lost in the Options
Students don't always need the same pathway.
For one, the right choice might be a university in the UK or elsewhere in Europe.
For another, it could be one of India's leading institutions.
For a working professional looking to change careers, upskill or pursue a promotion, an online degree may be the smarter option, allowing education to fit around an existing career.
AdmissionsNest helps students explore these different pathways through its university and course options, filtering possibilities based on relevant factors and providing one-to-one admissions counselling to help narrow the field.
And because higher education is a significant financial commitment, the conversation also needs to include scholarships, education loans, living costs and available work-and-study opportunities, where applicable.
From Shortlisting to the Admission Letter
Once a student has identified suitable options, AdmissionsNest can support the next steps, including applications, documentation, scholarship guidance, education-loan assistance and visa support.
The goal isn't to send every student abroad.
It is to help each student find a pathway that makes sense for their education, career goals, finances and readiness.
And the support doesn't necessarily stop when the admission letter arrives.
Through the wider Crescet ecosystem and its connection with TutorsNest, students can continue accessing academic guidance and support after they begin their studies.
Because admission is not the finish line.
It's the starting point.
So, Where Should You Go?
Maybe the answer is a university in Europe.
Maybe it's a leading institution in India.
Maybe it's an online degree that lets a working professional build a new career without putting their current one on hold.
The point is that there isn't one “best” university for everyone.
There is a best-fit pathway for each student.
AdmissionsNest is designed to help students and families find it through eligibility assessment, readiness assessment, admissions counselling, university shortlisting and support from application to beyond admission.
Because the question isn't simply:
“Where can I get admitted?”
It's:
“Where can I learn, adapt, grow and build the future I'm actually aiming for?”
That's where the right university search begins.
 
Website link: https://admissionsnest.in/
 
 
 

Why Digital Marketing is Essential for the Real Estate Industry
Today's homebuyers begin their property search online. If your real estate business isn't visible on Google and social media, you're missing valuable opportunities every day.

At Digital Care, we help real estate businesses attract genuine buyers, generate quality leads, and convert inquiries into successful property sales.

Our Real Estate Digital Marketing Services:

SEO (Search Engine Optimization)
Social Media Marketing
Google Ads (PPC Campaigns)
Content Marketing
Lead Generation Strategies

Benefits for Your Business:

Improve Online Visibility
 Generate High-Quality Property Leads
 Build Brand Trust & Credibility
 Reach the Right Buyers at the Right Time
 Maximize ROI with Targeted Campaigns
 Increase Property Sales Faster

Whether you're a Real Estate Builder, Developer, Realtor, Broker, or Property Consultant, Digital Care provides customized marketing strategies designed to grow your business.

 Book Your FREE Consultation Today!

 Call: 8789669772
 Website: www.digitalcare.co.in


Digital Care – Build Your Brand. Connect with Buyers. Grow Your Real Estate Business.

राजकीय एवं निजी आईटीआई में प्रवेश हेतु ऑनलाइन आवेदन की अंतिम तिथि 04 अगस्त 2026


 
 
  फर्रुखाबाद ।  राजकीय औद्योगिक प्रशिक्षण संस्थान, फर्रुखाबाद के नोडल प्रधानाचार्य ने बताया कि प्रदेश के राजकीय एवं निजी औद्योगिक प्रशिक्षण संस्थानों (आईटीआई) में संचालित विभिन्न व्यवसायों में प्रशिक्षण सत्र 2026-27 के प्रवेश हेतु ऑनलाइन आवेदन प्रक्रिया जारी है।
  
उन्होंने बताया कि इच्छुक अभ्यर्थी www.scvtup.in वेबसाइट पर जाकर "Online Submission of Application for Admission for Session 2026-27" लिंक के माध्यम से ऑनलाइन आवेदन कर सकते हैं। आवेदन के दौरान अभ्यर्थियों को ओटीपी के माध्यम से अपने मोबाइल नंबर का सत्यापन कराना होगा। आवेदन पत्र पूर्ण करने के बाद "Proceed for Payment" लिंक के माध्यम से ऑनलाइन शुल्क जमा किया जाएगा। शुल्क का भुगतान डेबिट कार्ड, क्रेडिट कार्ड, इंटरनेट बैंकिंग अथवा यूपीआई के माध्यम से किया जा सकता है। भुगतान सफल होने के उपरांत अभ्यर्थी अपने आवेदन पत्र का प्रिंट भी प्राप्त कर सकेंगे।
  
उन्होंने बताया कि ऑनलाइन आवेदन में किसी प्रकार की त्रुटि होने पर अभ्यर्थियों को संशोधन के लिए 48 घंटे (दो दिन) का अवसर प्रदान किया जाएगा। आवेदन प्रक्रिया से संबंधित विस्तृत जानकारी एवं ई-फॉर्म वेबसाइट www.scvtup.in पर उपलब्ध है, जहां से अभ्यर्थी आवश्यकतानुसार विवरण डाउनलोड अथवा प्रिंट भी कर सकते हैं।
  
प्रवेश हेतु ऑनलाइन आवेदन की सुविधा 04 अगस्त 2026 की रात्रि 12:00 बजे तक उपलब्ध रहेगी। अतः इच्छुक अभ्यर्थी अंतिम तिथि की प्रतीक्षा किए बिना समय से अपना आवेदन पूर्ण कर लें।
 

Roobai Introduces Smart Price Tracking to Help Indian Consumers Buy at the Right Time


Online shopping has made almost every product accessible with a few taps on a smartphone. From smartphones and laptops to home appliances and fashion, consumers now have more choices than ever before. But with that convenience comes a growing challenge—knowing when to buy.Prices on leading e-commerce platforms rarely stay the same. They change throughout the day based on inventory, demand, seller competition, promotional campaigns, and seasonal events. A product priced at ₹45,999 today could be available for several thousand rupees less tomorrow. For many shoppers, keeping track of these fluctuations has become nearly impossible.
Roobai, an Indian shopping automation platform, aims to solve this problem by helping consumers monitor product prices automatically and notifying them when prices drop.
Instead of repeatedly visiting product pages or waiting for major sale announcements, shoppers can simply add the product they want to track. Roobai continuously monitors the listing and sends an alert when the price falls, allowing users to make purchasing decisions based on actual price movements rather than guesswork.
"Most people don't mind waiting a few days if it means saving a few thousand rupees," said a spokesperson for Roobai. "The difficult part is knowing when that opportunity arrives. That's exactly what Roobai is designed to solve."
Online Shopping Has Become More Complex
India's e-commerce sector continues to expand rapidly, driven by increasing internet penetration, affordable smartphones, digital payments, and improved logistics. Millions of consumers now shop online for everything from groceries to premium electronics.
At the same time, pricing strategies have become increasingly dynamic.
Retailers continuously adjust prices based on inventory availability, customer demand, seller competition, and promotional performance. During festive shopping seasons, the same product may be listed at multiple prices within a single week.
Many consumers respond by bookmarking products, comparing prices across websites, or checking listings multiple times before making a purchase. While this approach may occasionally result in savings, it also consumes time and often fails to capture short-lived discounts.
Flash sales, lightning deals, coupon-based offers, and limited-time promotions can disappear within hours, leaving shoppers uncertain about whether they purchased at the best available price.
Shopping Smarter Instead of Checking Constantly
Roobai was built around a simple idea: shoppers shouldn't have to monitor prices manually.
Once a product is added for tracking, the platform automatically watches price changes in the background. Whenever a meaningful price reduction occurs, users receive a notification, enabling them to decide whether it's the right time to buy.
The process removes much of the uncertainty associated with online shopping while reducing the effort required to find genuine deals.
Unlike traditional deal websites that display thousands of offers every day, Roobai focuses on products that consumers already intend to purchase.
That distinction is important because it shifts the experience from browsing random discounts to tracking products that matter to individual shoppers.
Built for India's Biggest Sale Events
Major shopping festivals such as Amazon Great Indian Festival and Flipkart Big Billion Days attract millions of buyers every year.
Although these events are widely associated with deep discounts, pricing patterns are often less predictable than consumers expect.
Some products receive their biggest discounts on the first day of the sale, while others become cheaper midway through the campaign. Certain offers appear only for a few hours before prices return to normal.
For consumers, identifying the best time to buy can be difficult without continuously monitoring listings.
Roobai allows users to prepare in advance by tracking products before the sale begins. When prices reach attractive levels during the event, shoppers receive alerts immediately, helping them act before the offer expires.
Dedicated Tracking for Amazon and Flipkart
Roobai currently provides dedicated tracking tools for India's two largest online marketplaces.
Its Amazon Deal Finder automatically monitors products sold on Amazon and alerts users whenever prices fall significantly.
Similarly, the Flipkart Deal Finder follows products listed on Flipkart and notifies users whenever discounts become available.
Both tools are designed to work continuously, eliminating the need for manual price checks throughout the day.
Helping Consumers Make Better Purchasing Decisions
Price tracking is becoming increasingly relevant across multiple product categories.
A family planning to purchase a refrigerator may prefer to wait until prices improve during a festival campaign.
A student buying a laptop for college may monitor several models before deciding which offers the best value.
Someone upgrading to a new smartphone may choose to postpone the purchase for a week if there is a reasonable chance of securing a better deal.
In each of these situations, timely information can translate into meaningful savings.
Rather than encouraging impulse purchases, Roobai supports a more informed approach by helping consumers understand how prices move over time.
The Rise of Shopping Automation
Automation has transformed industries ranging from banking and transportation to customer service and personal finance.
Shopping is beginning to follow the same path.
Instead of relying on manual research, consumers are increasingly using technology to compare products, monitor prices, and identify better buying opportunities.
Price tracking tools represent one of the fastest-growing segments within this broader trend, particularly among shoppers looking to maximize value without investing additional time.
As online retail becomes more competitive, technologies that simplify purchasing decisions are expected to play a larger role in the overall shopping experience.
Looking Ahead
Roobai plans to continue expanding its shopping intelligence platform with additional features that help consumers save both time and money.
The company's long-term vision is to build a smarter shopping assistant capable of helping users discover genuine deals, monitor price history, and make more informed purchasing decisions across multiple online marketplaces.
As India's digital commerce ecosystem continues to evolve, platforms that reduce uncertainty and improve purchasing confidence are likely to become increasingly valuable for everyday shoppers.
About Roobai
Roobai is an Indian shopping automation platform that helps consumers track product prices, discover genuine offers, and receive instant price-drop alerts across leading e-commerce marketplaces. By automating price monitoring, the platform enables shoppers to buy at the right time while avoiding the hassle of checking product listings repeatedly.
For more information, visit https://roobai.com or download the Android app from the Google Play Store - https://roobai.com/onelink.
 



 
 
 
 
 
 
 
 
 

EarnPe Crosses 5,000 Publishers and 500 Brand Partnerships as India's Creator Economy Expands Beyond Metro Cities


India's affiliate marketing industry is witnessing a significant shift as creators and digital entrepreneurs from Tier 2 and Tier 3 cities increasingly embrace performance marketing as a sustainable source of income. Driven by expanding internet access, affordable smartphones, digital payments, and the rapid growth of regional content, affiliate marketing is becoming an accessible business opportunity for individuals across the country.Reflecting this trend, EarnPe, an Indian affiliate marketing platform, today announced that it has grown its network to more than 5,000 publishers, partnered with over 500 brands, and facilitated more than ₹100 crore in sales through its performance marketing ecosystem since its launch in October 2022.
The milestone highlights the growing adoption of affiliate marketing among creators, influencers, bloggers, shopping communities, and digital publishers who are seeking long-term monetization opportunities beyond traditional advertising and sponsored content.
Founded by Prabhu Marimuthu and Magesh Subramanian, EarnPe was created with a clear objective—to simplify affiliate marketing for Indian publishers while helping brands connect with high-intent consumers through measurable, performance-based campaigns.
"Affiliate marketing in India is no longer limited to large publishers or creators in metropolitan cities," said Prabhu Marimuthu, Co-founder of EarnPe. "Over the last few years, we've seen remarkable growth from creators in smaller cities who are building engaged communities around shopping, technology, finance, education, lifestyle, and local content. Our vision has always been to provide them with the same opportunities that were once available only to established digital publishers."
India's Digital Economy is Creating New Opportunities
India's digital landscape has transformed dramatically over the past decade. Affordable mobile data, increasing smartphone penetration, widespread adoption of UPI-based digital payments, and improved logistics have enabled millions of consumers to participate in online commerce.
Alongside this growth, the creator economy has expanded beyond YouTube and Instagram. Today, creators operate across Telegram channels, WhatsApp communities, blogs, websites, Facebook groups, regional-language platforms, and niche online communities, attracting highly engaged audiences with specialized content.
As audiences become more focused and communities become more trusted, affiliate marketing has emerged as an effective way for creators to monetize recommendations without relying solely on advertisements or one-time brand collaborations.
Unlike conventional digital advertising, affiliate marketing aligns the interests of brands and publishers. Creators earn commissions only when a desired customer action takes place, while brands pay for measurable business outcomes rather than impressions alone.
This performance-based model has contributed to the increasing adoption of affiliate marketing across India's growing digital ecosystem.
Supporting Publishers Beyond Metropolitan India
While India's largest cities played a significant role in the early growth of digital commerce, recent years have seen increasing participation from smaller cities where digital entrepreneurship is gaining momentum.
Recognising this shift, EarnPe has focused on building a platform that lowers the barriers to entry for aspiring affiliate marketers.
The platform enables publishers to discover campaigns, generate affiliate links, monitor campaign performance, and track commissions through a single dashboard. This simplified workflow allows creators to focus on producing quality content while managing their affiliate business efficiently.
Today, EarnPe's publisher network includes shopping influencers, technology reviewers, finance creators, bloggers, deal-sharing communities, coupon websites, YouTube creators, Telegram administrators, WhatsApp community owners, and digital entrepreneurs across hundreds of Indian cities.
According to the company, a growing proportion of new publisher registrations now originate from Tier 2 and Tier 3 locations, reflecting the broader democratization of India's digital economy.
Expanding Partnerships Across Multiple Industries
EarnPe's growth has been supported by an expanding portfolio of brand partnerships spanning several consumer sectors.
The platform currently offers affiliate campaigns across e-commerce, fashion, electronics, beauty and personal care, travel, finance, lifestyle, and other high-growth categories.
Its network includes more than 500 partner brands, including well-known names such as Flipkart, Myntra, and AJIO, providing publishers with a diverse range of campaigns that match the interests of their audiences.
For brands, affiliate marketing offers an opportunity to work with creators whose recommendations often carry greater credibility than traditional digital advertising.
By enabling brands to collaborate with publishers on a performance basis, EarnPe helps improve customer acquisition while maintaining a measurable return on marketing investment.
Helping Creators Build Sustainable Income
For many creators, building an audience is only one part of the journey. Developing sustainable and recurring revenue streams remains an equally important challenge.
Advertising revenue often fluctuates based on platform algorithms, seasonal demand, and advertiser budgets. Brand collaborations may be occasional rather than consistent.
Affiliate marketing provides an additional monetization channel that rewards creators for recommending products and services that align with their audience's interests.
EarnPe enables publishers to access campaigns from multiple brands through a single platform, eliminating the need to manage multiple affiliate accounts independently.
Whether creators publish shopping recommendations, product reviews, educational videos, comparison articles, or lifestyle content, the platform allows them to integrate affiliate marketing naturally into their existing content strategy.
According to the company, this approach helps creators diversify their income while maintaining authenticity and audience trust.
Real Success Stories
The impact of affiliate marketing is becoming increasingly visible within EarnPe's publisher community.
One publisher based in Jaipur built a niche shopping community focused on sharing deals, product recommendations, and online shopping tips. Through consistent audience engagement and strategic campaign selection, the publisher now earns more than ₹50,000 per month in affiliate commissions using the EarnPe platform.
The company says similar stories are emerging from multiple cities across India as creators recognise affiliate marketing as a long-term business model rather than simply an additional source of income.
These examples demonstrate how digital entrepreneurship is expanding beyond metropolitan India, creating opportunities for individuals regardless of geography or professional background.
Technology Designed for Performance Marketing
Behind the platform is a technology infrastructure built to simplify campaign management for publishers while improving transparency for brands.
EarnPe enables publishers to browse available campaigns, generate affiliate tracking links, monitor clicks and conversions, review commission reports, and analyse campaign performance through a unified interface.
For advertisers, the platform provides access to a growing network of performance-driven publishers capable of reaching consumers through trusted content and engaged communities.
The company's continued investment in technology aims to improve campaign discovery, analytics, reporting capabilities, and user experience while supporting future growth across both publisher and advertiser ecosystems.
Looking Ahead
India's creator economy continues to evolve at a rapid pace, and affiliate marketing is expected to play an increasingly important role in helping creators build sustainable businesses.
As consumers rely more heavily on creator recommendations before making purchasing decisions, brands are also placing greater emphasis on performance-based partnerships that deliver measurable outcomes.
EarnPe plans to expand its publisher ecosystem, strengthen brand partnerships, introduce additional automation and analytics capabilities, and continue investing in technologies that simplify affiliate marketing for both creators and advertisers.
The company believes the next phase of growth will be driven not only by increasing internet penetration but also by the growing maturity of India's creator ecosystem, where individuals are building specialised communities with highly engaged audiences.
"Our ambition extends beyond building an affiliate platform," added Marimuthu. "We want to create an ecosystem where creators, publishers and brands grow together through transparency, measurable performance and long-term partnerships. As more people explore digital entrepreneurship, we believe affiliate marketing will become one of the most accessible ways to build sustainable online businesses."
About EarnPe
Founded in 2022, EarnPe is an Indian affiliate marketing platform that connects publishers, creators, influencers, bloggers, shopping communities, and digital marketers with leading brands through performance-based marketing campaigns.
The platform provides campaign discovery, affiliate link generation, conversion tracking, reporting, and commission management through a unified dashboard. With a growing network of more than 5,000 publishers, 500+ brand partnerships, and over ₹100 crore in sales facilitated, EarnPe is helping creators across India monetize their audiences while enabling brands to scale customer acquisition through measurable performance marketing.
For more information, visit : https://earn.pe
 

EarnPe Crosses 5,000 Publishers and 500 Brand Partnerships as India's Creator Economy Expands Beyond Metro Cities


India's affiliate marketing industry is witnessing a significant shift as creators and digital entrepreneurs from Tier 2 and Tier 3 cities increasingly embrace performance marketing as a sustainable source of income. Driven by expanding internet access, affordable smartphones, digital payments, and the rapid growth of regional content, affiliate marketing is becoming an accessible business opportunity for individuals across the country.Reflecting this trend, EarnPe, an Indian affiliate marketing platform, today announced that it has grown its network to more than 5,000 publishers, partnered with over 500 brands, and facilitated more than ₹100 crore in sales through its performance marketing ecosystem since its launch in October 2022.
The milestone highlights the growing adoption of affiliate marketing among creators, influencers, bloggers, shopping communities, and digital publishers who are seeking long-term monetization opportunities beyond traditional advertising and sponsored content.
Founded by Prabhu Marimuthu and Magesh Subramanian, EarnPe was created with a clear objective—to simplify affiliate marketing for Indian publishers while helping brands connect with high-intent consumers through measurable, performance-based campaigns.
"Affiliate marketing in India is no longer limited to large publishers or creators in metropolitan cities," said Prabhu Marimuthu, Co-founder of EarnPe. "Over the last few years, we've seen remarkable growth from creators in smaller cities who are building engaged communities around shopping, technology, finance, education, lifestyle, and local content. Our vision has always been to provide them with the same opportunities that were once available only to established digital publishers."
India's Digital Economy is Creating New Opportunities
India's digital landscape has transformed dramatically over the past decade. Affordable mobile data, increasing smartphone penetration, widespread adoption of UPI-based digital payments, and improved logistics have enabled millions of consumers to participate in online commerce.
Alongside this growth, the creator economy has expanded beyond YouTube and Instagram. Today, creators operate across Telegram channels, WhatsApp communities, blogs, websites, Facebook groups, regional-language platforms, and niche online communities, attracting highly engaged audiences with specialized content.
As audiences become more focused and communities become more trusted, affiliate marketing has emerged as an effective way for creators to monetize recommendations without relying solely on advertisements or one-time brand collaborations.
Unlike conventional digital advertising, affiliate marketing aligns the interests of brands and publishers. Creators earn commissions only when a desired customer action takes place, while brands pay for measurable business outcomes rather than impressions alone.
This performance-based model has contributed to the increasing adoption of affiliate marketing across India's growing digital ecosystem.
Supporting Publishers Beyond Metropolitan India
While India's largest cities played a significant role in the early growth of digital commerce, recent years have seen increasing participation from smaller cities where digital entrepreneurship is gaining momentum.
Recognising this shift, EarnPe has focused on building a platform that lowers the barriers to entry for aspiring affiliate marketers.
The platform enables publishers to discover campaigns, generate affiliate links, monitor campaign performance, and track commissions through a single dashboard. This simplified workflow allows creators to focus on producing quality content while managing their affiliate business efficiently.
Today, EarnPe's publisher network includes shopping influencers, technology reviewers, finance creators, bloggers, deal-sharing communities, coupon websites, YouTube creators, Telegram administrators, WhatsApp community owners, and digital entrepreneurs across hundreds of Indian cities.
According to the company, a growing proportion of new publisher registrations now originate from Tier 2 and Tier 3 locations, reflecting the broader democratization of India's digital economy.
Expanding Partnerships Across Multiple Industries
EarnPe's growth has been supported by an expanding portfolio of brand partnerships spanning several consumer sectors.
The platform currently offers affiliate campaigns across e-commerce, fashion, electronics, beauty and personal care, travel, finance, lifestyle, and other high-growth categories.
Its network includes more than 500 partner brands, including well-known names such as Flipkart, Myntra, and AJIO, providing publishers with a diverse range of campaigns that match the interests of their audiences.
For brands, affiliate marketing offers an opportunity to work with creators whose recommendations often carry greater credibility than traditional digital advertising.
By enabling brands to collaborate with publishers on a performance basis, EarnPe helps improve customer acquisition while maintaining a measurable return on marketing investment.
Helping Creators Build Sustainable Income
For many creators, building an audience is only one part of the journey. Developing sustainable and recurring revenue streams remains an equally important challenge.
Advertising revenue often fluctuates based on platform algorithms, seasonal demand, and advertiser budgets. Brand collaborations may be occasional rather than consistent.
Affiliate marketing provides an additional monetization channel that rewards creators for recommending products and services that align with their audience's interests.
EarnPe enables publishers to access campaigns from multiple brands through a single platform, eliminating the need to manage multiple affiliate accounts independently.
Whether creators publish shopping recommendations, product reviews, educational videos, comparison articles, or lifestyle content, the platform allows them to integrate affiliate marketing naturally into their existing content strategy.
According to the company, this approach helps creators diversify their income while maintaining authenticity and audience trust.
Real Success Stories
The impact of affiliate marketing is becoming increasingly visible within EarnPe's publisher community.
One publisher based in Jaipur built a niche shopping community focused on sharing deals, product recommendations, and online shopping tips. Through consistent audience engagement and strategic campaign selection, the publisher now earns more than ₹50,000 per month in affiliate commissions using the EarnPe platform.
The company says similar stories are emerging from multiple cities across India as creators recognise affiliate marketing as a long-term business model rather than simply an additional source of income.
These examples demonstrate how digital entrepreneurship is expanding beyond metropolitan India, creating opportunities for individuals regardless of geography or professional background.
Technology Designed for Performance Marketing
Behind the platform is a technology infrastructure built to simplify campaign management for publishers while improving transparency for brands.
EarnPe enables publishers to browse available campaigns, generate affiliate tracking links, monitor clicks and conversions, review commission reports, and analyse campaign performance through a unified interface.
For advertisers, the platform provides access to a growing network of performance-driven publishers capable of reaching consumers through trusted content and engaged communities.
The company's continued investment in technology aims to improve campaign discovery, analytics, reporting capabilities, and user experience while supporting future growth across both publisher and advertiser ecosystems.
Looking Ahead
India's creator economy continues to evolve at a rapid pace, and affiliate marketing is expected to play an increasingly important role in helping creators build sustainable businesses.
As consumers rely more heavily on creator recommendations before making purchasing decisions, brands are also placing greater emphasis on performance-based partnerships that deliver measurable outcomes.
EarnPe plans to expand its publisher ecosystem, strengthen brand partnerships, introduce additional automation and analytics capabilities, and continue investing in technologies that simplify affiliate marketing for both creators and advertisers.
The company believes the next phase of growth will be driven not only by increasing internet penetration but also by the growing maturity of India's creator ecosystem, where individuals are building specialised communities with highly engaged audiences.
"Our ambition extends beyond building an affiliate platform," added Marimuthu. "We want to create an ecosystem where creators, publishers and brands grow together through transparency, measurable performance and long-term partnerships. As more people explore digital entrepreneurship, we believe affiliate marketing will become one of the most accessible ways to build sustainable online businesses."
About EarnPe
Founded in 2022, EarnPe is an Indian affiliate marketing platform that connects publishers, creators, influencers, bloggers, shopping communities, and digital marketers with leading brands through performance-based marketing campaigns.
The platform provides campaign discovery, affiliate link generation, conversion tracking, reporting, and commission management through a unified dashboard. With a growing network of more than 5,000 publishers, 500+ brand partnerships, and over ₹100 crore in sales facilitated, EarnPe is helping creators across India monetize their audiences while enabling brands to scale customer acquisition through measurable performance marketing.
For more information, visit : https://earn.pe
 

मुख्यमंत्री  हेमन्त सोरेन की अध्यक्षता में 21 जुलाई 2026 को आयोजित मंत्रिपरिषद की बैठक में लिए गए महत्वपूर्ण निर्णय 



  


★ विनोबाभावे विश्वविद्यालय, हजारीबाग अंतर्गत गिरिडीह जिले में जमुआ विधान सभा क्षेत्र अंतर्गत डिग्री महाविद्यालय, जमुआ, गिरिडीह के निर्माण कार्य हेतु रू० 38,22,37,000/- (अड़तीस करोड़ बाईस लाख तैंतीस हजार) मात्र की प्रशासनिक स्वीकृति दी गई।

  

★  विनोबाभावे विश्वविद्यालय, हजारीबाग अंतर्गत रामगढ़ जिले में माण्डु विधान सभा अंतर्गत डिग्री महाविद्यालय, माण्डु, रामगढ़ के निर्माण कार्य हेतु रु० 40,14,96,500/- (चालीस करोड़ चौदह लाख छियानवे हजार पाँच सौ) मात्र की प्रशासनिक स्वीकृति दी गई।

  

★ श्री रमोद नारायण झा, तत्कालीन प्रबंध निदेशक, वेजफेड, राँची / तत्कालीन प्रबंध निदेशक, धनबाद सेन्ट्रल को-ऑपरेटिव बैंक लि०, धनबाद सम्प्रति सेवानिवृत उप निबंधक, सहयोग समितियाँ, कार्यालय-संयुक्त निबंधक, स०स०, दक्षिणी छोटानागपुर प्रमण्डल, राँची के सम्पूर्ण पेंशन की राशि पेंशन नियमावली के नियम-43 (ख) के तहत स्थायी रूप से जब्त किये जाने संबंधी विभागीय संकल्प संख्या-1164, दिनांक-28.08.2020 को माननीय झारखण्ड उच्च न्यायालय के आदेश के अनुपालन में निरस्त करने की स्वीकृति दी गई।

  

★ श्री चन्देश्वर कापर, तत्कालीन प्रबंध निदेशक, दी गुमला-सिमडेगा, केन्द्रीय सहकारी बैंक लि०, गुमला-सम्प्रति सेवानिवृत्त के विरूद्ध निर्गत दण्डादेश विभागीय अधिसूचना संख्या-1287, दिनांक 30.05.2016 को निरस्त करने की स्वीकृति दी गई।

  

★ W.P.(S) No.-3005/2016 तारकेश्वर प्रसाद सिंह बनाम झारखण्ड राज्य एवं अन्य में दिनांक-31.07.2024 को पारित न्यायादेश के अनुपालनार्थ श्री तारकेश्वर प्रसाद सिंह को उनके सेवा काल में दिये गये कालबद्ध प्रोन्नति, प्रथम एवं द्वितीय सुनिश्चित वृत्ति उन्नयन योजना तथा प्रोन्नति के आलोक में वेतन एवं पेंशन निर्धारण करने हेतु वित्त विभागीय परिपत्र सं०-5207, दिनांक 14.08.2002 के प्रभाव को क्षांत किये जाने की स्वीकृति दी गई।

★ W.P.(S) No.-4884/2014 शेषनाथ शुक्ला बनाम झारखण्ड राज्य एवं अन्य में दिनांक-26.11.2024 को पारित न्यायादेश के अनुपालनार्थ श्री शेषनाथ शुक्ला द्वारा अस्थायी पद पर किये गये कार्य अवधि को न्यूनतम पेंशन प्रदायी सेवा अवधि में जोड़े जाने संबंधी प्रस्ताव पर स्वीकृति दी गई।

★ झारखण्ड राज्यान्तर्गत अनुसचित जनजाति, अनुसूचित जाति, अल्पसंख्यक एवं पिछड़ा वर्ग कल्याण विभाग के नियंत्रणाधीन छात्रावास निर्माण, संचालन एवं प्रबंधन हेतु झारखण्ड अनुसूचित जाति / अनुसूचित जनजाति / पिछड़ा जाति एवं अल्पसंख्यक छात्रावास पोषण योजना, 2024 में संशोधन की स्वीकृति दी गई।

★  राज्य के पंचायती राज संस्थाओं के क्षेत्राधिकार के लिए अंगीकृत झारखण्ड बिल्डिंग बायलॉज-2016 में संशोधन (प्रथम संशोधन) की स्वीकृति दी गई।

★ राज्य के दूरस्थ स्थानों से गंभीर मरीजों को अल्प समय में बेहतर चिकित्सा सुविधा उपलब्ध कराने के निमित्त हेलीकॉप्टर के माध्यम से एम्बुलेंस सेवा (Helicopter Emergency Medical Service-HEMS) उपलब्ध कराने हेतु 01 Single Engine हेलीकॉप्टर की सेवा प्राप्त करने के प्रस्ताव पर मंत्रिपरिषद् की स्वीकृति दी गई।

★ माननीय झारखण्ड उच्च न्यायालय अन्तर्गत दायर वाद संख्या-WPS No. 3878/2025, जयनाथ यादव बनाम झारखण्ड राज्य एवं अन्य में पारित आदेश के अनुपालन के क्रम में श्री जयनाथ यादव की सेवा नियमित एवं सम्पुष्ट करते हुए उन्हें अनुमान्य ACP/MACP का लाभ प्रदान किये जाने की स्वीकृति दी गई।

★ भारत सरकार द्वारा केन्द्रीय सड़क एवम् आधारभूत संरचना निधि (Central Road and Infrastructure Fund) अन्तर्गत स्वीकृत पूर्वी सिंहभूम जिलान्तर्गत "भुईंयांसिनान से सुसनी भाया हाथीखेदा मंदिर पथ के पुनर्निर्माण कार्य (कुल लं०-22.445 कि०मी०) (under CRIF & Job No. CRF-JHR-2022-23/58)" हेतु कुल रू० 102,40,37,300/-(एक सौ दो करोड़ चालीस लाख सैंतीस हजार तीन सौ) मात्र की राशि पर प्रशासनिक स्वीकृति एवं इसमें सन्निहित राशि रू० 21,53,64,900/- (इक्कीस करोड़ तिरपन लाख चौंसठ हजार नौ सौ) मात्र को राज्यांश की राशि के रूप में वहन किये जाने की स्वीकृति दी गई।

★ माननीय झारखण्ड उच्च न्यायालय द्वारा LPA No.- 716/2023 को dismiss कर देने के फलस्वरूप Cont. Case(Civil) No. 623/2024 में दिनांक-01.05.2026 एवं W.P.(S) No. 6481/2014 में दिनांक-11.04.2023 को पारित न्यायादेश के आलोक में श्री राज किशोर प्रसाद, तदेन सहायक निदेशक, गुण नियंत्रण, पथ अवर प्रमण्डल, पथ प्रमण्डल, गिरिडीह संप्रति सेवानिवृत्त के विरुद्ध अधिरोपित दण्डादेश एवं अपील अभ्यावेदन अस्वीकृति से संबंधित विभागीय अधिसूचना को माननीय सर्वोच्च न्यायालय में दायर होने वाले SLP के फलाफल से प्रभावित होने के शर्त के साथ विलोपित करने की स्वीकृति दी गई।

★ सिकल सेल रोग, थैलेसीमिया, हीमोफिलिया, टाइप 1 मधुमेह, अन्य गैर-संक्रामक रोगों (Non-Communicable Diseases) से प्रभावित तथा दिव्यांग बच्चों को विद्यालयों के बोर्ड परीक्षा में शामिल होने के लिए 75 प्रतिशत आवश्यक उपस्थिति में छूट हेतु मानक संचालन प्रक्रिया (SoP) की स्वीकृति दी गई।

★  माननीय सर्वोच्च न्यायालय, नई दिल्ली द्वारा एस०एल०पी० (सि०) संख्या-26265-26266/2025 झारखंड सरकार एवं अन्य बनाम गरीबनाथ मिश्रा एवं वाद को दिनांक 12.09.2025 को खारिज किए जाने के आलोक में माननीय उच्च न्यायालय द्वारा डब्ल्यू०पी० (एस०) सं०-2589/2020 एवं अन्य समरूप वाद में दिनांक 19.09.2023 को पारित न्यायादेश के अनुपालन हेतु सुसंगत प्रावधानों का निरूपण की स्वीकृति दी गई।

★ डॉ० अर्चना चौधरी, चिकित्सा पदाधिकारी, सामुदायिक स्वास्थ्य केन्द्र, कसमार, बोकारो को सेवा से बर्खास्त करने की स्वीकृति दी गई।

★ सर जे० सी० बोस विश्वविद्यालय, गिरिडीह एवं इसके अंतर्गत अंगीभूत महाविद्यालयों में विभागीय संकल्प संख्या-903, दिनांक-29.04.2026 के द्वारा पुर्नगठित शैक्षणिक पदों के पुनर्संरेखण (Realignment) एवं डिग्री महाविद्यालय, बरही का नाम परिवर्तित कर डिग्री महाविद्यालय, चंदवारा करने की स्वीकृति दी गई।

★ विनोबा भावे विश्वविद्यालय, हजारीबाग एवं इसके अंतर्गत अंगीभूत महाविद्यालयों में विभागीय संकल्प संख्या-894, दिनांक-29.04.2026 के द्वारा पुर्नगठित शैक्षणिक पदों के पुनर्संरेखण (Realignment) की स्वीकृति दी गई।

★ बिनोद बिहारी महतो कोयलांचल विश्वविद्यालय, धनबाद एवं इसके अंतर्गत अंगीभूत महाविद्यालयों में विभागीय संकल्प संख्या-893, दिनांक-29.04.2026 के द्वारा पुर्नगठित शैक्षणिक पदों के पुनर्संरेखण (Realignment) की स्वीकृति दी गई।

★ कोल्हान विश्वविद्यालय, चाईबासा एवं इसके अंतर्गत अंगीभूत महाविद्यालयों में विभागीय संकल्प संख्या-898, दिनांक-29.04.2026 के द्वारा पुर्नगठित शैक्षणिक पदों के पुनर्संरेखण (Realignment) की स्वीकृति दी गई।

★ राज्य के विश्वविद्यालयों एवं अंगीभूत महाविद्यालयों (घाटानुदानित अल्पसंख्यक महाविद्यालयों को छोड़कर) के सेवानिवृत शिक्षकों एवं पदाधिकारियों (दिनांक 01.12.2004 के पूर्व नियुक्त) को 7th CPC के अन्तर्गत सातवां पुनरीक्षित वेतनमान में पेंशन /पारिवारिक पेंशन का लाभ दिनांक-01.01.2016 से स्वीकृत करने की स्वीकृति दी गई।

★  राँची विश्वविद्यालय, राँची एवं इसके अंतर्गत अंगीभूत महाविद्यालयों में विभागीय संकल्प संख्या-902, दिनांक-29.04.2026 के द्वारा पुर्नगठित शैक्षणिक पदों के पुनर्संरेखण (Realignment) की स्वीकृति दी गई।

★ सिदो कान्हु मुर्मू विश्वविद्यालय, दुमका एवं इसके अंतर्गत अंगीभूत महाविद्यालयों में विभागीय संकल्प संख्या-895, दिनांक-29.04.2026 के द्वारा पुर्नगठित शैक्षणिक पदों के पुनर्संरेखण (Realignment) की स्वीकृति दी गई।

★  नीलाम्बर पीताम्बर विश्वविद्यालय, मेदिनीनगर, पलामू एवं इसके अंतर्गत अंगीभूत महाविद्यालयों में विभागीय संकल्प संख्या-897, दिनांक-29.04.2026 के द्वारा पुर्नगठित शैक्षणिक पदों के पुनर्संरेखण (Realignment) की स्वीकृति दी गई।

★ माननीय झारखण्ड उच्च न्यायालय अन्तर्गत दायर वाद यथा 1. वाद संख्या WPS No.6408/2017, जयन्त कुमार प्रधान बनाम झारखण्ड राज्य एवं अन्य 2. WPS No.6485/2017, अभिषेक तिर्की बनाम झारखण्ड राज्य एवं अन्य एवं 3. WPS No.6632/2017, मो० काजिमउद्दीन बनाम झारखण्ड राज्य एवं अन्य में संयुक्त रुप से पारित न्यायादेश दिनांक-09.12.2024 के अनुपालन हेतु संबंधित तीन (03) भूतपूर्व विभागीय कर्मियों यथा क्रमशः 1. स्व० नरेश कुमार, पूर्व पदचर 2. स्व० भूषण मुनि, पूर्व लिपिक एवं 3. स्व० हाशीमउद्दीन, पूर्व पदचर (वर्ग तीन एवं चार के कर्मियों) की सेवा नियमित एवं सम्पुष्ट करते हुए (उनके आश्रितों को अनुकम्पा आधारित नियुक्ति का लाभ) प्रदान किये जाने की स्वीकृति दी गई।

★ वित्तीय वर्ष 2026-27 से 2029-30 तक राज्य योजनान्तर्गत Proposed SNMMCH College & Teaching Hospital, Dhanbad: Holistic Augmenatation & Redevelopment at Dhanbad के अंतर्गत Upgradation of Existing Medical College & Teaching Hospital, Existing 100 UG Seats Upgradation to 250 UG Seats to 200 PG Seats & 16 Post PG Seats to 50 Post PG Seats Along with other Allied Infrastructure & Services (Part-2) की योजना हेतु कुल 1,94,73,42,600/- (एक अरब चौरानवे करोड़ तिहतर लाख बयालीस हजार छः सौ) रूपये मात्र की लागत पर प्रशासनिक स्वीकृति प्रदान करने की स्वीकृति दी गई।

★  वित्तीय वर्ष 2026-2027 में माननीय झारखण्ड उच्च न्यायालय के स्तर पर गठित झारखण्ड अधिवक्ता कल्याण निधि न्यासी समिति के अंतर्गत निबंधित अधिवक्ताओं के लिए छात्रवृत्ति/वजीफा मद में आवंटित निधि रू0 12,92,00,000/- (बारह करोड़ बेरानवें लाख रूपये मात्र) में से रू० 6,92,00,000/- (छहः करोड़ बानवे लाख रूपये मात्र) को प्रत्यर्पित करते हुए सहायता अनुदान सामान्य (गैर वेतन) मद में 12,32,00,000/- (बारह करोड़ बत्तीस लाख रूपये मात्र) का उपबंध झारखंड राज्य आकस्मिकता निधि से अग्रिम के रूप में कराने की स्वीकृति दी गई।

★ आदित्यपुर नगर निगम के नए म्युनिसिपल बिल्डिंग के निर्माण हेतु 39,67,09,000 (39 करोड़ 67 लाख 09 हजार रुपए) की तकनीकी स्वीकृति प्राप्त प्राक्कलन पर प्रशासनिक स्वीकृति दी गई।

★  भारत के नियंत्रक महालेखापरीक्षक का झारखण्ड में महात्मा गांधी राष्ट्रीय ग्रामीण रोजगार गांरटी योजना के कार्यान्वयन और झारखण्ड में जल जीवन मिशन के कार्यान्वयन पर प्रतिवेदन, वर्ष 2026 की प्रतिवेदन संख्या-5 (संयुक्त निष्पादन लेखापरीक्षा-सिविल) को झारखण्ड विधान सभा के पटल पर आगामी सत्र में उपस्थापन की स्वीकृति दी गई।

★  केन्द्र प्रायोजित मिशन सक्षम आँगनबाड़ी एवं पोषण 2.0 के तहत् पूरक पोषाहार कार्यक्रम (SNP) तथा किशोरी बालिकाओं के लिए योजना (SAG) अन्तर्गत लाभार्थियों को Take Home Ration (THR) स्वरूप Micronutrient Fortified Food and/or Energy Dense Food (MFEDF) के निर्बाध वितरण सुनिश्चित कराने के उद्देश्य से इन योजनाओं के तहत् एतद् सामग्रियों का वर्ष-2026 के फरवरी एवं मार्च महीने में इसके आपूर्तिकर्ताओं से प्राप्त आपूर्ति का विनियमन तथा छह (06) माह के लिए अथवा निविदा कार्य निष्पादनोपरांत कार्यादेश निर्गमण की तिथि तक (जो पहले घटित हो जाय) के लिए आपूर्ति इसके गत् निर्माणकर्त्ता-सह-आपूर्तिकर्त्ता से प्राप्त करने हेतु इन आपूर्तिकर्ताओं यथा मेसर्स इंटरलिंक फूड्स प्रा०लि०, मेसर्स आदित्य फ्लॉर मिल एवं मेसर्स कोटा दाल मिल का झारखण्ड वित्त नियमावली के नियम-245 के तहत् नियम-235 को शिथिल करते हुए मनोनयन की स्वीकृति दी गई।

★ माननीय सर्वोच्च न्यायालय द्वारा S.L.P. (C) No.- 25207-25208/2023 में दिनांक-19.05.2026 को पारित न्यायादेश के आलोक में बिहार राज्य वस्त्र निगम लिमिटेड, पटना के अधीन संचालित ईकाई में कार्यरत रहे कर्मियों का सरकारी सेवा में समायोजन की स्वीकृति दी गई।

★ श्रीमती शोभा मुर्मू, सहायक शिक्षिका, राजकीय कन्या उच्च विद्यालय, दुमका की नियुक्ति की वैधता के संबंध में अन्य समरूप मामलों के सदृश सी.बी. आई. के जाँच प्रतिवेदन में अवैध / अनियमित नियुक्ति घोषित शिक्षकों के विरुद्ध की गई विभागीय कार्रवाई के फलाफल के विरुद्ध दायर याचिकाओं में माननीय उच्चतम् / उच्च न्यायालय द्वारा पारित आदेशों के प्रसंग में उन्हें सेवा में पुनर्स्थापित कर / मानते हुए परिणामी लाभ एवं पेंशनादि की स्वीकृति दी गई।

★ झारखण्ड राज्य में गिरिडीह पूर्वी वन प्रमण्डल एवं दुमका वन प्रमण्डल के अंतर्गत प्रस्तावित दो नए चिड़ियाघर एवं भविष्य में भी झारखण्ड राज्य में बनने वाले चिड़ियाघरों, जंगल सफारी एवं वन्यप्राणी रेस्क्यू केन्द्रों के निर्माण, प्रबंधन एवं रख-रखाव की जिम्मेवारी को झारखण्ड चिड़ियाघर प्राधिकरण (Jharkhand Zoo Authority) के क्षेत्राधिकार में शामिल करने के निमित झारखण्ड चिड़ियाघर प्राधिकरण के Bye-laws में अन्य संशोधन करने की स्वीकृति दी गई।

★ दुमका अंतर्गत "kherabani (SH -15) Ranighaghar (ADB) road (कुल लं0-9.172 कि०मी०) को ग्रामीण कार्य विभाग से पथ निर्माण विभाग को हस्तांतरित करते हुए चौड़ीकरण एवं मजबूतीकरण / पुनर्निर्माण कार्य (वृक्षारोपण, भू-अर्जन एवं Utility Shifting सहित)" हेतु रू० 53,73,14,700/- (तिरपन करोड़ तिहत्तर लाख चौदह हजार सात सौ रूपये) मात्र की प्रशासनिक स्वीकृति प्रदान करने की स्वीकृति दी गई।

★  डॉ० राम नाथ राम, तदेन निलंबित अवर प्रमण्डल पशुपालन पदाधिकारी, लोहरदगा (मुख्यालय-पशु स्वास्थ्य एवं उत्पादन संस्थान, काँके, राँची / क्षेत्रीय निदेशक पशुपालन कार्यालय, राँची) सम्प्रति दिनांक-30.11.2016 को निलम्बन में ही सेवानिवृत्त को विभागीय अधिसूचना संख्या-1197 दिनांक-17. 10.2025 से अधिरोपित पूर्ण पेंशन एवं उपादान के भुगतान पर रोक के दण्ड पर माननीय झारखण्ड उच्च न्यायालय द्वारा LPA No. 32/2023 में दिनांक-13.08.2024 एवं Cont. case (Civil) No.-978/2025 में दिनांक-13.03.2026 को पारित न्यायादेश के आलोक में नया आदेश पारित करने की स्वीकृति दी गई।

★ षष्ठम झारखण्ड विधानसभा का षष्ठम् (मानसून) सत्र 06.08.2026 से 12.08.2026 तक आहूत किये जाने संबंधी औपबंधिक कार्यक्रम पर मंत्रिपरिषद् की स्वीकृति दी गई।

★ विभागीय संकल्प संख्या 2215 दिनांक 29.10.2020 द्वारा स्वीकृत आदर्श विद्यालय योजना का अवधि विस्तार आगामी पाँच वर्षों (वर्ष 2025-26 से 2029-30) तक करने की घटनोत्तर स्वीकृति दी गई।

★ राज्य के माध्यमिक एवं उच्चतर माध्यमिक विद्यालयों में झारखण्ड ई-शिक्षा कनेक्ट प्रोग्राम के अन्तर्गत आगामी 05 वर्षों हेतु Al-powered Virtual Classrooms with student analytics के संदर्भ में 02 केन्द्रीय स्टूडियों, 05 प्रमण्डल के 05 डायट में क्षेत्रीय स्टूडियों तथा 1000 माध्यमिक एवं उच्चतर माध्यमिक विद्यालयों में कार्यक्रम के क्रियान्वयन हेतु Al-powered Virtual Classrooms की अधिष्ठापना एवं आगामी 05 वर्षों के संचालन के लिये रु.1,76,07,85,560/- (एक अरब छिहत्तर करोड़ सात लाख पचासी हजार पाँच सौ साठ रूपये) मात्र की लागत पर प्रशासनिक स्वीकृति तथा चालू वित्तीय वर्ष में अनावर्ती मद में रू. 56,07,85,560/- (छप्पन करोड़ सात लाख पचासी हजार पाँच सौ साठ रूपये) मात्र तथा आवर्ती मद में रू० 24,00,00,000/-(चौबीस करोड़ रूपये) मात्र अर्थात् कुल रू० 80,07,85,560/- (अस्सी करोड़ सात लाख पचासी हजार पाँच सौ साठ रूपये) मात्र के व्यय की स्वीकृति दी गई।

★ अवमाननावाद संख्या Contempt Case (Civil) No. 1059/2024 (वाद संख्या WP(S) 877/2018 से उद्भूत) श्री कृष्ण मुरारी एवं अन्य बनाम राज्य सरकार एवं अन्य वाद में माननीय उच्च न्यायालय द्वारा पारित न्यायादेश के आलोक में वाद संख्या WP(S) 877/2018 के Petitioners को विभागीय अधिसूचना संख्या 122 दिनांक 21.01.2015 द्वारा CAS के तहत दिये गए प्रोन्नति का लाभ देय तिथियों से स्वीकृत करने की स्वीकृति दी गई।

★  प्रधान महालेखाकार (ले. एवं हक़.) कार्यालय, झारखण्ड, राँची में राज्य कर्मियों से संबंधित कार्यों एवं रिकॉडों हेतु जारी डिजिटलीकरण प्रक्रिया के क्रम में तृतीय चरण (Third Phase) के रूप में रु० 46,85,000.00 (छियालीस लाख पचासी हजार रुपये मात्र) का वित्तीय सहायता की स्वीकृति दी गई।

★ "झारखण्ड न्यायिक सेवा (भर्ती) नियमावली 2004 (समय समय पर यथा संशोधित) को संशोधित करते हुए "झारखण्ड न्यायिक सेवा (भर्ती) संशोधन नियमावली, 2026 के गठन की स्वीकृति दी गई।

★  झारखण्ड वरीय न्यायिक सेवा (भर्ती, नियुक्ति एवं सेवाशर्त) नियमावली, 2001 के नियम-4 (a) में उल्लेखित प्रावधान तथा झारखण्ड उच्च न्यायालय की अनुशंसा के आलोक में झारखण्ड वरीय न्यायिक सेवा में जिला न्यायाधीश के पद पर 02 अभ्यर्थियों को सीधी भर्ती द्वारा नियुक्त किये जाने की स्वीकृति दी गई।

★ वित्तीय वर्ष 2025-26 में माँग संख्या-29 के मुख्यशीर्ष-2853-अलौह खनन और धातु कर्म उद्योग, उपमुख्य शीर्ष 02-खानों का विनियमन और विकास, लघु शीर्ष-001-निदेशन तथा प्रशासन, उप शीर्ष-01-खनन स्थापना अन्तर्गत "86-वापसी" ईकाई (विपत्र कोड-29-S-2853-02-001-01-00-08-86) में विविध न्याय निर्णय के आलोक में झारखण्ड आकस्मिकता निधि (JCF) के माध्यम से राशि रु० 146,00,00,000/- (एक सौ छियालीस करोड़ रूपये) मात्र अग्रिम की स्वीकृति दी गई।

★ वित्त विभागीय IFMS पोर्टल के साथ Silent Bank Account Verification (Bank Account Verification-V1) तथा Online PAN Verification (OPV) सेवाओं के integration हेतु झारखण्ड वित्त नियमावली के नियम 245 के आलोक में नियम-235 को शिथिल करते हुए Protean eGov Technologies Limited के मनोनयन की घटनोत्तर स्वीकृति एवं अनुबंध प्रारूप की स्वीकृति दी गई।

★  गुमला जिलान्तर्गत "घाघरा से जोकारी भाया रन्हे, कुण्डो, रूकीघाटी (बिशुनपुर) पथ (कुल लंबाई-19.100 कि०मी०) को ग्रामीण कार्य विभाग से पथ निर्माण विभाग को हस्तांतरित करते हुए चौड़ीकरण एवं मजबूतीकरण कार्य (पुलों के निर्माण, भू-अर्जन, R&R एवं यूटिलिटी शिफ्टिंग सहित)" हेतु रू0 101,77,37,700/- (एक सौ एक करोड़ सतहत्तर लाख सैंतीस हजार सात सौ रू०) मात्र की प्रशासनिक स्वीकृति दी गई।

★ रांची अंतर्गत "टांगरबसली मोड़ (RCD पथ पर) से बोबरो मोड़ (RCD पथ पर) माया परयागो, बिसहाखटंगा, डुमरी पथ (कुल लम्बाई 11.576 कि०मी०) को ग्रामीण कार्य विभाग से पथ निर्माण विभाग को हस्तांतरित करते हुए चौड़ीकरण, मजबूतीकरण एवं पुनर्निर्माण कार्य (भू-अर्जन, युटिलिटी शिफ्टींग, R&R एवं वृक्षारोपण सहित)" हेतु रू० 63,77,13,300/- (तिरसठ करोड़ सतहत्तर लाख तेरह हजार तीन सौ रू०) मात्र की प्रशासनिक स्वीकृति दी गई।

★ गुमला जिलान्तर्गत "परवल RCD पथ से करंज पथ भाया पहाड़बंगरू, चीतागुटू, कानारोआ, बैरीटोली, नया करंज थाना (कुल लंबाई-14.251 कि0मी0) को ग्रामीण कार्य विभाग से पथ निर्माण विभाग को हस्तांतरित करते हुए चौड़ीकरण, मजबूतीकरण एवं पुनर्निर्माण कार्य (भू-अर्जन, Plantation, Utility Shifting एवं R&R सहित)" हेतु रू0 76,75,18,900/-(छिहत्तर करोड़ पचहत्तर लाख अठारह हजार नौ सौ रू०) मात्र की प्रशासनिक स्वीकृति दी गई।

★ माननीय झारखंड उच्च न्यायालय, राँची / झारखंड राज्य अवस्थित अन्य माननीय न्यायालयों एवं न्यायाधिकरणों में झारखंड सरकार से संबंधित वादों में राज्य सरकार का पक्ष रखने हेतु महाधिवक्ता कार्यालय, झारखंड, राँची में नियुक्त विधि पदाधिकारियों यथा-महाधिवक्ता / वरीय अपर महाधिवक्ता / अपर महाधिवता / स्थायी सलाहकार / विशेष लोक अभियोजक / राजकीय अधिवक्ता / सरकारी वकील / अपर लोक अभियोजक / लॉ रिसर्च ऑफिसर एवं अधिवक्ता लिपिक तथा माननीय पटना उच्च न्यायालय में झारखंड राज्य से संबंधित वादों में राज्य सरकार का पक्ष रखने हेतु नियुक्त विधि पदाधिकारियों के शुल्क निर्धारण / पुनरीक्षण की स्वीकृति दी गई।

★ महाधिवक्ता, झारखण्ड उच्च न्यायालय, राँची के लिए वरीय अपर महाधिवक्ता के 02 (दो) अतिरिक्त पद/अपर महाधिवक्ता के 01 (एक) अतिरिक्त पद / राजकीय अधिवक्ता का 01 (एक) अतिरिक्त पद / सरकारी वकील का 44 अतिरिक्त पद एवं लॉ रिसर्च ऑफिसर के 15 (पन्द्रह) पदों के सृजन की स्वीकृति दी गई।

In today’s digital-first world, having an online presence is not enough — you need the right digital marketing strategy to reach your customers, generate leads, and grow your sales.

At Digital Care, we provide complete digital solutions to help businesses build a strong online presence and achieve measurable growth.

Sanatan Dharma: The New Indian Brand Creating a Buzz Around Everyday Tradition


What happens when a young entrepreneur looks at something that has existed in Indian homes for centuries and decides to build a modern brand around it?The answer is Sanatan Dharma™—an emerging Indian consumer brand founded by Shivek Tyagi, which is now stepping into the rapidly evolving market for puja essentials and devotional products.
At a time when India's young entrepreneurs are increasingly building brands around traditional Indian products, Sanatan Dharma is attempting something particularly interesting: taking products that families have used for generations and presenting them to a new generation of consumers through modern branding, packaging and digital commerce.
And the idea is beginning to create attention.
From an Everyday Need to a Brand Opportunity
For generations, products such as camphor, cotton wicks, kumkum, kalawa, sindoor and other puja essentials have been purchased almost automatically from neighbourhood stores.
There was rarely a brand conversation around them.
Shivek Tyagi saw an opportunity in exactly that gap.
The thinking was simple: if consumers expect quality, consistency and trust from almost every other category they purchase, why should the products used in their most personal and meaningful rituals be any different?
That thought became the foundation for Sanatan Dharma.
Today, the brand is developing a growing portfolio of puja essentials, devotional products and curated puja kits, with an approach that combines traditional relevance with modern consumer expectations.
Why Is Sanatan Dharma Getting Attention?
Part of the answer lies in timing.
India's relationship with tradition is changing—not disappearing.
Young Indians are increasingly comfortable with digital commerce, modern packaging and online shopping, while at the same time remaining closely connected to festivals, family rituals and cultural practices.
This creates a fascinating opportunity.
A consumer can order groceries online, discover a new brand through social media and still sit with their family for Diwali puja in the evening.
Sanatan Dharma is positioning itself right in the middle of this changing behaviour.
Its proposition is not to change the rituals people follow.
It is to modernise the way the products behind those rituals are discovered and purchased.
From Camphor to Curated Puja Kits
The brand's portfolio includes everyday essentials such as camphor, Bhimseni camphor, cotton wicks, ghee cotton wicks, kumkum, kalawa, sindoor and Ashtagandh, along with curated kits designed around specific pujas and occasions.
The idea of curated kits is particularly relevant to today's consumer.
Instead of searching for every individual item required for a particular ritual, consumers can find products brought together for specific occasions.
It is a simple example of how traditional shopping behaviour can be made more convenient without changing the tradition itself.
The Shivek Tyagi Story
At the centre of this emerging brand is Shivek Tyagi, a young entrepreneur looking at an established category through a different lens.
Rather than entering an already crowded mainstream consumer category, Tyagi chose to build around a segment that is deeply connected to Indian households but has historically had relatively limited organised branding.
That decision reflects a broader entrepreneurial trend in India: finding opportunities not only in new technology or entirely new products, but also in categories that have existed for decades and are ready for a fresh approach.
Sanatan Dharma is still a young brand, but its ambition is considerably larger than its current footprint.
The objective is to build recognition, earn consumer trust and eventually create a household name in the puja and devotional products category.
The “New-Age” Puja Brand
Walk through a modern Indian home and you will see something interesting.
Tradition and technology now exist side by side.
A family may perform the same puja their grandparents performed, but the products for that puja can now be discovered through a smartphone.
That is the market Sanatan Dharma is entering.
The brand's identity combines traditional Indian cultural associations with contemporary packaging and digital accessibility. Its online presence allows consumers to explore its products beyond their local market.
For a category historically dependent on neighbourhood availability, this represents a significant shift.
Building a Brand, Not Just Selling Products
The real challenge for Sanatan Dharma will be building long-term trust.
Creating initial curiosity is one thing.
Becoming a brand that families repeatedly choose is another.
The company, a unit of Sara Greenworks Pvt. Ltd., is therefore looking beyond individual online sales. Its broader plans include expanding through retail stores, distributors, wholesale partnerships and digital commerce.
The ambition is to take the brand from individual households to retail shelves across India—and eventually to Indian communities around the world.
Why the Timing Could Be Right
India's consumer market is increasingly showing an appetite for brands that understand Indian culture.
From food and Ayurveda to handicrafts and traditional wellness products, entrepreneurs are discovering that heritage itself can become the foundation for modern businesses.
Sanatan Dharma is attempting a similar journey in the puja essentials category.
Its biggest advantage may be the familiarity of the products themselves.
Consumers already understand the need.
The opportunity is to give them a brand they can remember.
From Hype to Household Trust
Every emerging brand goes through a stage where curiosity turns into conversation.
Sanatan Dharma is now entering that phase.
Its combination of a young entrepreneurial vision, a culturally significant category and modern consumer positioning is attracting attention among consumers looking for more organised and accessible sources of puja essentials.
But Shivek Tyagi's larger challenge—and opportunity—is clear.
Can a new-age Indian brand become part of an age-old tradition?
If Sanatan Dharma succeeds, its journey could represent more than the growth of another consumer company.
It could demonstrate how India's oldest traditions can create opportunities for India's newest entrepreneurs.
Because the products may be traditional.
The rituals may be centuries old.
But the brand building around them is very much happening in today's India.
Sanatan Dharma™
An emerging Indian brand by Shivek Tyagi, bringing traditional puja essentials into the modern Indian home.
Website: www.sanatandharmaonline.com
WhatsApp Orders: +91-7982444690
Email: 
 

Sanatan Dharma: The New Indian Brand Creating a Buzz Around Everyday Tradition


What happens when a young entrepreneur looks at something that has existed in Indian homes for centuries and decides to build a modern brand around it?The answer is Sanatan Dharma™—an emerging Indian consumer brand founded by Shivek Tyagi, which is now stepping into the rapidly evolving market for puja essentials and devotional products.
At a time when India's young entrepreneurs are increasingly building brands around traditional Indian products, Sanatan Dharma is attempting something particularly interesting: taking products that families have used for generations and presenting them to a new generation of consumers through modern branding, packaging and digital commerce.
And the idea is beginning to create attention.
From an Everyday Need to a Brand Opportunity
For generations, products such as camphor, cotton wicks, kumkum, kalawa, sindoor and other puja essentials have been purchased almost automatically from neighbourhood stores.
There was rarely a brand conversation around them.
Shivek Tyagi saw an opportunity in exactly that gap.
The thinking was simple: if consumers expect quality, consistency and trust from almost every other category they purchase, why should the products used in their most personal and meaningful rituals be any different?
That thought became the foundation for Sanatan Dharma.
Today, the brand is developing a growing portfolio of puja essentials, devotional products and curated puja kits, with an approach that combines traditional relevance with modern consumer expectations.
Why Is Sanatan Dharma Getting Attention?
Part of the answer lies in timing.
India's relationship with tradition is changing—not disappearing.
Young Indians are increasingly comfortable with digital commerce, modern packaging and online shopping, while at the same time remaining closely connected to festivals, family rituals and cultural practices.
This creates a fascinating opportunity.
A consumer can order groceries online, discover a new brand through social media and still sit with their family for Diwali puja in the evening.
Sanatan Dharma is positioning itself right in the middle of this changing behaviour.
Its proposition is not to change the rituals people follow.
It is to modernise the way the products behind those rituals are discovered and purchased.
From Camphor to Curated Puja Kits
The brand's portfolio includes everyday essentials such as camphor, Bhimseni camphor, cotton wicks, ghee cotton wicks, kumkum, kalawa, sindoor and Ashtagandh, along with curated kits designed around specific pujas and occasions.
The idea of curated kits is particularly relevant to today's consumer.
Instead of searching for every individual item required for a particular ritual, consumers can find products brought together for specific occasions.
It is a simple example of how traditional shopping behaviour can be made more convenient without changing the tradition itself.
The Shivek Tyagi Story
At the centre of this emerging brand is Shivek Tyagi, a young entrepreneur looking at an established category through a different lens.
Rather than entering an already crowded mainstream consumer category, Tyagi chose to build around a segment that is deeply connected to Indian households but has historically had relatively limited organised branding.
That decision reflects a broader entrepreneurial trend in India: finding opportunities not only in new technology or entirely new products, but also in categories that have existed for decades and are ready for a fresh approach.
Sanatan Dharma is still a young brand, but its ambition is considerably larger than its current footprint.
The objective is to build recognition, earn consumer trust and eventually create a household name in the puja and devotional products category.
The “New-Age” Puja Brand
Walk through a modern Indian home and you will see something interesting.
Tradition and technology now exist side by side.
A family may perform the same puja their grandparents performed, but the products for that puja can now be discovered through a smartphone.
That is the market Sanatan Dharma is entering.
The brand's identity combines traditional Indian cultural associations with contemporary packaging and digital accessibility. Its online presence allows consumers to explore its products beyond their local market.
For a category historically dependent on neighbourhood availability, this represents a significant shift.
Building a Brand, Not Just Selling Products
The real challenge for Sanatan Dharma will be building long-term trust.
Creating initial curiosity is one thing.
Becoming a brand that families repeatedly choose is another.
The company, a unit of Sara Greenworks Pvt. Ltd., is therefore looking beyond individual online sales. Its broader plans include expanding through retail stores, distributors, wholesale partnerships and digital commerce.
The ambition is to take the brand from individual households to retail shelves across India—and eventually to Indian communities around the world.
Why the Timing Could Be Right
India's consumer market is increasingly showing an appetite for brands that understand Indian culture.
From food and Ayurveda to handicrafts and traditional wellness products, entrepreneurs are discovering that heritage itself can become the foundation for modern businesses.
Sanatan Dharma is attempting a similar journey in the puja essentials category.
Its biggest advantage may be the familiarity of the products themselves.
Consumers already understand the need.
The opportunity is to give them a brand they can remember.
From Hype to Household Trust
Every emerging brand goes through a stage where curiosity turns into conversation.
Sanatan Dharma is now entering that phase.
Its combination of a young entrepreneurial vision, a culturally significant category and modern consumer positioning is attracting attention among consumers looking for more organised and accessible sources of puja essentials.
But Shivek Tyagi's larger challenge—and opportunity—is clear.
Can a new-age Indian brand become part of an age-old tradition?
If Sanatan Dharma succeeds, its journey could represent more than the growth of another consumer company.
It could demonstrate how India's oldest traditions can create opportunities for India's newest entrepreneurs.
Because the products may be traditional.
The rituals may be centuries old.
But the brand building around them is very much happening in today's India.
Sanatan Dharma™
An emerging Indian brand by Shivek Tyagi, bringing traditional puja essentials into the modern Indian home.
Website: www.sanatandharmaonline.com
WhatsApp Orders: +91-7982444690
Email: 
 

Studying Abroad Sounds Exciting. But Where Should You Actually Go?


There is a particular kind of excitement that happens when a student says:“I want to study abroad.”
Suddenly, the family WhatsApp group is full of university rankings, YouTube campus tours, tuition fees and somebody's friend's cousin who apparently knows everything about studying in Europe.
Then comes the slightly less exciting question:
“Okay. Where exactly?”
With thousands of universities, courses and destinations to choose from, finding the right university can quickly become overwhelming.
And the biggest university name isn't necessarily the best answer.
Start With the Student, Not the University
A good university on paper can still be the wrong choice for a particular student.
The course may not fit their career goals. The cost may not work for the family. The country may offer an exciting opportunity but an environment the student isn't prepared for.
That is why university admissions should begin with a few more important questions:
Is the student eligible? What do they want to study? Can they afford it? Are they ready to live independently? And what kind of environment will help them thrive?
AdmissionsNest begins with understanding the student before moving into university shortlisting.
Through eligibility and readiness assessments and personalised admissions counselling, students can explore courses and universities based on their academic profile, goals, circumstances and aspirations.
Because Studying Abroad Is More Than Getting on a Plane
Getting admission to a university in Europe is an achievement.
But then comes the part nobody puts on the university brochure.
The weather may be completely different. Classroom expectations may change. Food, communication styles and social norms may be unfamiliar. Students may suddenly be managing their own money, accommodation, travel and daily life.
And then there is culture.
Europe offers an enormous variety of languages, traditions, communities and ways of life. For a student coming from India, that can be an incredible opportunity to discover new perspectives and people.
It can also take some getting used to.
AdmissionsNest therefore looks beyond academic eligibility to student readiness, helping students think about whether they are prepared for the independence, cultural adjustment and new environment that come with studying abroad.
Because getting there is one thing.
Being comfortable enough to thrive there is another.
Finding the Right Option Without Getting Lost in the Options
Students don't always need the same pathway.
For one, the right choice might be a university in the UK or elsewhere in Europe.
For another, it could be one of India's leading institutions.
For a working professional looking to change careers, upskill or pursue a promotion, an online degree may be the smarter option, allowing education to fit around an existing career.
AdmissionsNest helps students explore these different pathways through its university and course options, filtering possibilities based on relevant factors and providing one-to-one admissions counselling to help narrow the field.
And because higher education is a significant financial commitment, the conversation also needs to include scholarships, education loans, living costs and available work-and-study opportunities, where applicable.
From Shortlisting to the Admission Letter
Once a student has identified suitable options, AdmissionsNest can support the next steps, including applications, documentation, scholarship guidance, education-loan assistance and visa support.
The goal isn't to send every student abroad.
It is to help each student find a pathway that makes sense for their education, career goals, finances and readiness.
And the support doesn't necessarily stop when the admission letter arrives.
Through the wider Crescet ecosystem and its connection with TutorsNest, students can continue accessing academic guidance and support after they begin their studies.
Because admission is not the finish line.
It's the starting point.
So, Where Should You Go?
Maybe the answer is a university in Europe.
Maybe it's a leading institution in India.
Maybe it's an online degree that lets a working professional build a new career without putting their current one on hold.
The point is that there isn't one “best” university for everyone.
There is a best-fit pathway for each student.
AdmissionsNest is designed to help students and families find it through eligibility assessment, readiness assessment, admissions counselling, university shortlisting and support from application to beyond admission.
Because the question isn't simply:
“Where can I get admitted?”
It's:
“Where can I learn, adapt, grow and build the future I'm actually aiming for?”
That's where the right university search begins.
 
Website link: https://admissionsnest.in/
 
 
 

Why Digital Marketing is Essential for the Real Estate Industry
Today's homebuyers begin their property search online. If your real estate business isn't visible on Google and social media, you're missing valuable opportunities every day.

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SEO (Search Engine Optimization)
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Improve Online Visibility
 Generate High-Quality Property Leads
 Build Brand Trust & Credibility
 Reach the Right Buyers at the Right Time
 Maximize ROI with Targeted Campaigns
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 Book Your FREE Consultation Today!

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राजकीय एवं निजी आईटीआई में प्रवेश हेतु ऑनलाइन आवेदन की अंतिम तिथि 04 अगस्त 2026


 
 
  फर्रुखाबाद ।  राजकीय औद्योगिक प्रशिक्षण संस्थान, फर्रुखाबाद के नोडल प्रधानाचार्य ने बताया कि प्रदेश के राजकीय एवं निजी औद्योगिक प्रशिक्षण संस्थानों (आईटीआई) में संचालित विभिन्न व्यवसायों में प्रशिक्षण सत्र 2026-27 के प्रवेश हेतु ऑनलाइन आवेदन प्रक्रिया जारी है।
  
उन्होंने बताया कि इच्छुक अभ्यर्थी www.scvtup.in वेबसाइट पर जाकर "Online Submission of Application for Admission for Session 2026-27" लिंक के माध्यम से ऑनलाइन आवेदन कर सकते हैं। आवेदन के दौरान अभ्यर्थियों को ओटीपी के माध्यम से अपने मोबाइल नंबर का सत्यापन कराना होगा। आवेदन पत्र पूर्ण करने के बाद "Proceed for Payment" लिंक के माध्यम से ऑनलाइन शुल्क जमा किया जाएगा। शुल्क का भुगतान डेबिट कार्ड, क्रेडिट कार्ड, इंटरनेट बैंकिंग अथवा यूपीआई के माध्यम से किया जा सकता है। भुगतान सफल होने के उपरांत अभ्यर्थी अपने आवेदन पत्र का प्रिंट भी प्राप्त कर सकेंगे।
  
उन्होंने बताया कि ऑनलाइन आवेदन में किसी प्रकार की त्रुटि होने पर अभ्यर्थियों को संशोधन के लिए 48 घंटे (दो दिन) का अवसर प्रदान किया जाएगा। आवेदन प्रक्रिया से संबंधित विस्तृत जानकारी एवं ई-फॉर्म वेबसाइट www.scvtup.in पर उपलब्ध है, जहां से अभ्यर्थी आवश्यकतानुसार विवरण डाउनलोड अथवा प्रिंट भी कर सकते हैं।
  
प्रवेश हेतु ऑनलाइन आवेदन की सुविधा 04 अगस्त 2026 की रात्रि 12:00 बजे तक उपलब्ध रहेगी। अतः इच्छुक अभ्यर्थी अंतिम तिथि की प्रतीक्षा किए बिना समय से अपना आवेदन पूर्ण कर लें।
 

Roobai Introduces Smart Price Tracking to Help Indian Consumers Buy at the Right Time


Online shopping has made almost every product accessible with a few taps on a smartphone. From smartphones and laptops to home appliances and fashion, consumers now have more choices than ever before. But with that convenience comes a growing challenge—knowing when to buy.Prices on leading e-commerce platforms rarely stay the same. They change throughout the day based on inventory, demand, seller competition, promotional campaigns, and seasonal events. A product priced at ₹45,999 today could be available for several thousand rupees less tomorrow. For many shoppers, keeping track of these fluctuations has become nearly impossible.
Roobai, an Indian shopping automation platform, aims to solve this problem by helping consumers monitor product prices automatically and notifying them when prices drop.
Instead of repeatedly visiting product pages or waiting for major sale announcements, shoppers can simply add the product they want to track. Roobai continuously monitors the listing and sends an alert when the price falls, allowing users to make purchasing decisions based on actual price movements rather than guesswork.
"Most people don't mind waiting a few days if it means saving a few thousand rupees," said a spokesperson for Roobai. "The difficult part is knowing when that opportunity arrives. That's exactly what Roobai is designed to solve."
Online Shopping Has Become More Complex
India's e-commerce sector continues to expand rapidly, driven by increasing internet penetration, affordable smartphones, digital payments, and improved logistics. Millions of consumers now shop online for everything from groceries to premium electronics.
At the same time, pricing strategies have become increasingly dynamic.
Retailers continuously adjust prices based on inventory availability, customer demand, seller competition, and promotional performance. During festive shopping seasons, the same product may be listed at multiple prices within a single week.
Many consumers respond by bookmarking products, comparing prices across websites, or checking listings multiple times before making a purchase. While this approach may occasionally result in savings, it also consumes time and often fails to capture short-lived discounts.
Flash sales, lightning deals, coupon-based offers, and limited-time promotions can disappear within hours, leaving shoppers uncertain about whether they purchased at the best available price.
Shopping Smarter Instead of Checking Constantly
Roobai was built around a simple idea: shoppers shouldn't have to monitor prices manually.
Once a product is added for tracking, the platform automatically watches price changes in the background. Whenever a meaningful price reduction occurs, users receive a notification, enabling them to decide whether it's the right time to buy.
The process removes much of the uncertainty associated with online shopping while reducing the effort required to find genuine deals.
Unlike traditional deal websites that display thousands of offers every day, Roobai focuses on products that consumers already intend to purchase.
That distinction is important because it shifts the experience from browsing random discounts to tracking products that matter to individual shoppers.
Built for India's Biggest Sale Events
Major shopping festivals such as Amazon Great Indian Festival and Flipkart Big Billion Days attract millions of buyers every year.
Although these events are widely associated with deep discounts, pricing patterns are often less predictable than consumers expect.
Some products receive their biggest discounts on the first day of the sale, while others become cheaper midway through the campaign. Certain offers appear only for a few hours before prices return to normal.
For consumers, identifying the best time to buy can be difficult without continuously monitoring listings.
Roobai allows users to prepare in advance by tracking products before the sale begins. When prices reach attractive levels during the event, shoppers receive alerts immediately, helping them act before the offer expires.
Dedicated Tracking for Amazon and Flipkart
Roobai currently provides dedicated tracking tools for India's two largest online marketplaces.
Its Amazon Deal Finder automatically monitors products sold on Amazon and alerts users whenever prices fall significantly.
Similarly, the Flipkart Deal Finder follows products listed on Flipkart and notifies users whenever discounts become available.
Both tools are designed to work continuously, eliminating the need for manual price checks throughout the day.
Helping Consumers Make Better Purchasing Decisions
Price tracking is becoming increasingly relevant across multiple product categories.
A family planning to purchase a refrigerator may prefer to wait until prices improve during a festival campaign.
A student buying a laptop for college may monitor several models before deciding which offers the best value.
Someone upgrading to a new smartphone may choose to postpone the purchase for a week if there is a reasonable chance of securing a better deal.
In each of these situations, timely information can translate into meaningful savings.
Rather than encouraging impulse purchases, Roobai supports a more informed approach by helping consumers understand how prices move over time.
The Rise of Shopping Automation
Automation has transformed industries ranging from banking and transportation to customer service and personal finance.
Shopping is beginning to follow the same path.
Instead of relying on manual research, consumers are increasingly using technology to compare products, monitor prices, and identify better buying opportunities.
Price tracking tools represent one of the fastest-growing segments within this broader trend, particularly among shoppers looking to maximize value without investing additional time.
As online retail becomes more competitive, technologies that simplify purchasing decisions are expected to play a larger role in the overall shopping experience.
Looking Ahead
Roobai plans to continue expanding its shopping intelligence platform with additional features that help consumers save both time and money.
The company's long-term vision is to build a smarter shopping assistant capable of helping users discover genuine deals, monitor price history, and make more informed purchasing decisions across multiple online marketplaces.
As India's digital commerce ecosystem continues to evolve, platforms that reduce uncertainty and improve purchasing confidence are likely to become increasingly valuable for everyday shoppers.
About Roobai
Roobai is an Indian shopping automation platform that helps consumers track product prices, discover genuine offers, and receive instant price-drop alerts across leading e-commerce marketplaces. By automating price monitoring, the platform enables shoppers to buy at the right time while avoiding the hassle of checking product listings repeatedly.
For more information, visit https://roobai.com or download the Android app from the Google Play Store - https://roobai.com/onelink.
 



 
 
 
 
 
 
 
 
 

EarnPe Crosses 5,000 Publishers and 500 Brand Partnerships as India's Creator Economy Expands Beyond Metro Cities


India's affiliate marketing industry is witnessing a significant shift as creators and digital entrepreneurs from Tier 2 and Tier 3 cities increasingly embrace performance marketing as a sustainable source of income. Driven by expanding internet access, affordable smartphones, digital payments, and the rapid growth of regional content, affiliate marketing is becoming an accessible business opportunity for individuals across the country.Reflecting this trend, EarnPe, an Indian affiliate marketing platform, today announced that it has grown its network to more than 5,000 publishers, partnered with over 500 brands, and facilitated more than ₹100 crore in sales through its performance marketing ecosystem since its launch in October 2022.
The milestone highlights the growing adoption of affiliate marketing among creators, influencers, bloggers, shopping communities, and digital publishers who are seeking long-term monetization opportunities beyond traditional advertising and sponsored content.
Founded by Prabhu Marimuthu and Magesh Subramanian, EarnPe was created with a clear objective—to simplify affiliate marketing for Indian publishers while helping brands connect with high-intent consumers through measurable, performance-based campaigns.
"Affiliate marketing in India is no longer limited to large publishers or creators in metropolitan cities," said Prabhu Marimuthu, Co-founder of EarnPe. "Over the last few years, we've seen remarkable growth from creators in smaller cities who are building engaged communities around shopping, technology, finance, education, lifestyle, and local content. Our vision has always been to provide them with the same opportunities that were once available only to established digital publishers."
India's Digital Economy is Creating New Opportunities
India's digital landscape has transformed dramatically over the past decade. Affordable mobile data, increasing smartphone penetration, widespread adoption of UPI-based digital payments, and improved logistics have enabled millions of consumers to participate in online commerce.
Alongside this growth, the creator economy has expanded beyond YouTube and Instagram. Today, creators operate across Telegram channels, WhatsApp communities, blogs, websites, Facebook groups, regional-language platforms, and niche online communities, attracting highly engaged audiences with specialized content.
As audiences become more focused and communities become more trusted, affiliate marketing has emerged as an effective way for creators to monetize recommendations without relying solely on advertisements or one-time brand collaborations.
Unlike conventional digital advertising, affiliate marketing aligns the interests of brands and publishers. Creators earn commissions only when a desired customer action takes place, while brands pay for measurable business outcomes rather than impressions alone.
This performance-based model has contributed to the increasing adoption of affiliate marketing across India's growing digital ecosystem.
Supporting Publishers Beyond Metropolitan India
While India's largest cities played a significant role in the early growth of digital commerce, recent years have seen increasing participation from smaller cities where digital entrepreneurship is gaining momentum.
Recognising this shift, EarnPe has focused on building a platform that lowers the barriers to entry for aspiring affiliate marketers.
The platform enables publishers to discover campaigns, generate affiliate links, monitor campaign performance, and track commissions through a single dashboard. This simplified workflow allows creators to focus on producing quality content while managing their affiliate business efficiently.
Today, EarnPe's publisher network includes shopping influencers, technology reviewers, finance creators, bloggers, deal-sharing communities, coupon websites, YouTube creators, Telegram administrators, WhatsApp community owners, and digital entrepreneurs across hundreds of Indian cities.
According to the company, a growing proportion of new publisher registrations now originate from Tier 2 and Tier 3 locations, reflecting the broader democratization of India's digital economy.
Expanding Partnerships Across Multiple Industries
EarnPe's growth has been supported by an expanding portfolio of brand partnerships spanning several consumer sectors.
The platform currently offers affiliate campaigns across e-commerce, fashion, electronics, beauty and personal care, travel, finance, lifestyle, and other high-growth categories.
Its network includes more than 500 partner brands, including well-known names such as Flipkart, Myntra, and AJIO, providing publishers with a diverse range of campaigns that match the interests of their audiences.
For brands, affiliate marketing offers an opportunity to work with creators whose recommendations often carry greater credibility than traditional digital advertising.
By enabling brands to collaborate with publishers on a performance basis, EarnPe helps improve customer acquisition while maintaining a measurable return on marketing investment.
Helping Creators Build Sustainable Income
For many creators, building an audience is only one part of the journey. Developing sustainable and recurring revenue streams remains an equally important challenge.
Advertising revenue often fluctuates based on platform algorithms, seasonal demand, and advertiser budgets. Brand collaborations may be occasional rather than consistent.
Affiliate marketing provides an additional monetization channel that rewards creators for recommending products and services that align with their audience's interests.
EarnPe enables publishers to access campaigns from multiple brands through a single platform, eliminating the need to manage multiple affiliate accounts independently.
Whether creators publish shopping recommendations, product reviews, educational videos, comparison articles, or lifestyle content, the platform allows them to integrate affiliate marketing naturally into their existing content strategy.
According to the company, this approach helps creators diversify their income while maintaining authenticity and audience trust.
Real Success Stories
The impact of affiliate marketing is becoming increasingly visible within EarnPe's publisher community.
One publisher based in Jaipur built a niche shopping community focused on sharing deals, product recommendations, and online shopping tips. Through consistent audience engagement and strategic campaign selection, the publisher now earns more than ₹50,000 per month in affiliate commissions using the EarnPe platform.
The company says similar stories are emerging from multiple cities across India as creators recognise affiliate marketing as a long-term business model rather than simply an additional source of income.
These examples demonstrate how digital entrepreneurship is expanding beyond metropolitan India, creating opportunities for individuals regardless of geography or professional background.
Technology Designed for Performance Marketing
Behind the platform is a technology infrastructure built to simplify campaign management for publishers while improving transparency for brands.
EarnPe enables publishers to browse available campaigns, generate affiliate tracking links, monitor clicks and conversions, review commission reports, and analyse campaign performance through a unified interface.
For advertisers, the platform provides access to a growing network of performance-driven publishers capable of reaching consumers through trusted content and engaged communities.
The company's continued investment in technology aims to improve campaign discovery, analytics, reporting capabilities, and user experience while supporting future growth across both publisher and advertiser ecosystems.
Looking Ahead
India's creator economy continues to evolve at a rapid pace, and affiliate marketing is expected to play an increasingly important role in helping creators build sustainable businesses.
As consumers rely more heavily on creator recommendations before making purchasing decisions, brands are also placing greater emphasis on performance-based partnerships that deliver measurable outcomes.
EarnPe plans to expand its publisher ecosystem, strengthen brand partnerships, introduce additional automation and analytics capabilities, and continue investing in technologies that simplify affiliate marketing for both creators and advertisers.
The company believes the next phase of growth will be driven not only by increasing internet penetration but also by the growing maturity of India's creator ecosystem, where individuals are building specialised communities with highly engaged audiences.
"Our ambition extends beyond building an affiliate platform," added Marimuthu. "We want to create an ecosystem where creators, publishers and brands grow together through transparency, measurable performance and long-term partnerships. As more people explore digital entrepreneurship, we believe affiliate marketing will become one of the most accessible ways to build sustainable online businesses."
About EarnPe
Founded in 2022, EarnPe is an Indian affiliate marketing platform that connects publishers, creators, influencers, bloggers, shopping communities, and digital marketers with leading brands through performance-based marketing campaigns.
The platform provides campaign discovery, affiliate link generation, conversion tracking, reporting, and commission management through a unified dashboard. With a growing network of more than 5,000 publishers, 500+ brand partnerships, and over ₹100 crore in sales facilitated, EarnPe is helping creators across India monetize their audiences while enabling brands to scale customer acquisition through measurable performance marketing.
For more information, visit : https://earn.pe
 

EarnPe Crosses 5,000 Publishers and 500 Brand Partnerships as India's Creator Economy Expands Beyond Metro Cities


India's affiliate marketing industry is witnessing a significant shift as creators and digital entrepreneurs from Tier 2 and Tier 3 cities increasingly embrace performance marketing as a sustainable source of income. Driven by expanding internet access, affordable smartphones, digital payments, and the rapid growth of regional content, affiliate marketing is becoming an accessible business opportunity for individuals across the country.Reflecting this trend, EarnPe, an Indian affiliate marketing platform, today announced that it has grown its network to more than 5,000 publishers, partnered with over 500 brands, and facilitated more than ₹100 crore in sales through its performance marketing ecosystem since its launch in October 2022.
The milestone highlights the growing adoption of affiliate marketing among creators, influencers, bloggers, shopping communities, and digital publishers who are seeking long-term monetization opportunities beyond traditional advertising and sponsored content.
Founded by Prabhu Marimuthu and Magesh Subramanian, EarnPe was created with a clear objective—to simplify affiliate marketing for Indian publishers while helping brands connect with high-intent consumers through measurable, performance-based campaigns.
"Affiliate marketing in India is no longer limited to large publishers or creators in metropolitan cities," said Prabhu Marimuthu, Co-founder of EarnPe. "Over the last few years, we've seen remarkable growth from creators in smaller cities who are building engaged communities around shopping, technology, finance, education, lifestyle, and local content. Our vision has always been to provide them with the same opportunities that were once available only to established digital publishers."
India's Digital Economy is Creating New Opportunities
India's digital landscape has transformed dramatically over the past decade. Affordable mobile data, increasing smartphone penetration, widespread adoption of UPI-based digital payments, and improved logistics have enabled millions of consumers to participate in online commerce.
Alongside this growth, the creator economy has expanded beyond YouTube and Instagram. Today, creators operate across Telegram channels, WhatsApp communities, blogs, websites, Facebook groups, regional-language platforms, and niche online communities, attracting highly engaged audiences with specialized content.
As audiences become more focused and communities become more trusted, affiliate marketing has emerged as an effective way for creators to monetize recommendations without relying solely on advertisements or one-time brand collaborations.
Unlike conventional digital advertising, affiliate marketing aligns the interests of brands and publishers. Creators earn commissions only when a desired customer action takes place, while brands pay for measurable business outcomes rather than impressions alone.
This performance-based model has contributed to the increasing adoption of affiliate marketing across India's growing digital ecosystem.
Supporting Publishers Beyond Metropolitan India
While India's largest cities played a significant role in the early growth of digital commerce, recent years have seen increasing participation from smaller cities where digital entrepreneurship is gaining momentum.
Recognising this shift, EarnPe has focused on building a platform that lowers the barriers to entry for aspiring affiliate marketers.
The platform enables publishers to discover campaigns, generate affiliate links, monitor campaign performance, and track commissions through a single dashboard. This simplified workflow allows creators to focus on producing quality content while managing their affiliate business efficiently.
Today, EarnPe's publisher network includes shopping influencers, technology reviewers, finance creators, bloggers, deal-sharing communities, coupon websites, YouTube creators, Telegram administrators, WhatsApp community owners, and digital entrepreneurs across hundreds of Indian cities.
According to the company, a growing proportion of new publisher registrations now originate from Tier 2 and Tier 3 locations, reflecting the broader democratization of India's digital economy.
Expanding Partnerships Across Multiple Industries
EarnPe's growth has been supported by an expanding portfolio of brand partnerships spanning several consumer sectors.
The platform currently offers affiliate campaigns across e-commerce, fashion, electronics, beauty and personal care, travel, finance, lifestyle, and other high-growth categories.
Its network includes more than 500 partner brands, including well-known names such as Flipkart, Myntra, and AJIO, providing publishers with a diverse range of campaigns that match the interests of their audiences.
For brands, affiliate marketing offers an opportunity to work with creators whose recommendations often carry greater credibility than traditional digital advertising.
By enabling brands to collaborate with publishers on a performance basis, EarnPe helps improve customer acquisition while maintaining a measurable return on marketing investment.
Helping Creators Build Sustainable Income
For many creators, building an audience is only one part of the journey. Developing sustainable and recurring revenue streams remains an equally important challenge.
Advertising revenue often fluctuates based on platform algorithms, seasonal demand, and advertiser budgets. Brand collaborations may be occasional rather than consistent.
Affiliate marketing provides an additional monetization channel that rewards creators for recommending products and services that align with their audience's interests.
EarnPe enables publishers to access campaigns from multiple brands through a single platform, eliminating the need to manage multiple affiliate accounts independently.
Whether creators publish shopping recommendations, product reviews, educational videos, comparison articles, or lifestyle content, the platform allows them to integrate affiliate marketing naturally into their existing content strategy.
According to the company, this approach helps creators diversify their income while maintaining authenticity and audience trust.
Real Success Stories
The impact of affiliate marketing is becoming increasingly visible within EarnPe's publisher community.
One publisher based in Jaipur built a niche shopping community focused on sharing deals, product recommendations, and online shopping tips. Through consistent audience engagement and strategic campaign selection, the publisher now earns more than ₹50,000 per month in affiliate commissions using the EarnPe platform.
The company says similar stories are emerging from multiple cities across India as creators recognise affiliate marketing as a long-term business model rather than simply an additional source of income.
These examples demonstrate how digital entrepreneurship is expanding beyond metropolitan India, creating opportunities for individuals regardless of geography or professional background.
Technology Designed for Performance Marketing
Behind the platform is a technology infrastructure built to simplify campaign management for publishers while improving transparency for brands.
EarnPe enables publishers to browse available campaigns, generate affiliate tracking links, monitor clicks and conversions, review commission reports, and analyse campaign performance through a unified interface.
For advertisers, the platform provides access to a growing network of performance-driven publishers capable of reaching consumers through trusted content and engaged communities.
The company's continued investment in technology aims to improve campaign discovery, analytics, reporting capabilities, and user experience while supporting future growth across both publisher and advertiser ecosystems.
Looking Ahead
India's creator economy continues to evolve at a rapid pace, and affiliate marketing is expected to play an increasingly important role in helping creators build sustainable businesses.
As consumers rely more heavily on creator recommendations before making purchasing decisions, brands are also placing greater emphasis on performance-based partnerships that deliver measurable outcomes.
EarnPe plans to expand its publisher ecosystem, strengthen brand partnerships, introduce additional automation and analytics capabilities, and continue investing in technologies that simplify affiliate marketing for both creators and advertisers.
The company believes the next phase of growth will be driven not only by increasing internet penetration but also by the growing maturity of India's creator ecosystem, where individuals are building specialised communities with highly engaged audiences.
"Our ambition extends beyond building an affiliate platform," added Marimuthu. "We want to create an ecosystem where creators, publishers and brands grow together through transparency, measurable performance and long-term partnerships. As more people explore digital entrepreneurship, we believe affiliate marketing will become one of the most accessible ways to build sustainable online businesses."
About EarnPe
Founded in 2022, EarnPe is an Indian affiliate marketing platform that connects publishers, creators, influencers, bloggers, shopping communities, and digital marketers with leading brands through performance-based marketing campaigns.
The platform provides campaign discovery, affiliate link generation, conversion tracking, reporting, and commission management through a unified dashboard. With a growing network of more than 5,000 publishers, 500+ brand partnerships, and over ₹100 crore in sales facilitated, EarnPe is helping creators across India monetize their audiences while enabling brands to scale customer acquisition through measurable performance marketing.
For more information, visit : https://earn.pe
 

मुख्यमंत्री  हेमन्त सोरेन की अध्यक्षता में 21 जुलाई 2026 को आयोजित मंत्रिपरिषद की बैठक में लिए गए महत्वपूर्ण निर्णय 



  


★ विनोबाभावे विश्वविद्यालय, हजारीबाग अंतर्गत गिरिडीह जिले में जमुआ विधान सभा क्षेत्र अंतर्गत डिग्री महाविद्यालय, जमुआ, गिरिडीह के निर्माण कार्य हेतु रू० 38,22,37,000/- (अड़तीस करोड़ बाईस लाख तैंतीस हजार) मात्र की प्रशासनिक स्वीकृति दी गई।

  

★  विनोबाभावे विश्वविद्यालय, हजारीबाग अंतर्गत रामगढ़ जिले में माण्डु विधान सभा अंतर्गत डिग्री महाविद्यालय, माण्डु, रामगढ़ के निर्माण कार्य हेतु रु० 40,14,96,500/- (चालीस करोड़ चौदह लाख छियानवे हजार पाँच सौ) मात्र की प्रशासनिक स्वीकृति दी गई।

  

★ श्री रमोद नारायण झा, तत्कालीन प्रबंध निदेशक, वेजफेड, राँची / तत्कालीन प्रबंध निदेशक, धनबाद सेन्ट्रल को-ऑपरेटिव बैंक लि०, धनबाद सम्प्रति सेवानिवृत उप निबंधक, सहयोग समितियाँ, कार्यालय-संयुक्त निबंधक, स०स०, दक्षिणी छोटानागपुर प्रमण्डल, राँची के सम्पूर्ण पेंशन की राशि पेंशन नियमावली के नियम-43 (ख) के तहत स्थायी रूप से जब्त किये जाने संबंधी विभागीय संकल्प संख्या-1164, दिनांक-28.08.2020 को माननीय झारखण्ड उच्च न्यायालय के आदेश के अनुपालन में निरस्त करने की स्वीकृति दी गई।

  

★ श्री चन्देश्वर कापर, तत्कालीन प्रबंध निदेशक, दी गुमला-सिमडेगा, केन्द्रीय सहकारी बैंक लि०, गुमला-सम्प्रति सेवानिवृत्त के विरूद्ध निर्गत दण्डादेश विभागीय अधिसूचना संख्या-1287, दिनांक 30.05.2016 को निरस्त करने की स्वीकृति दी गई।

  

★ W.P.(S) No.-3005/2016 तारकेश्वर प्रसाद सिंह बनाम झारखण्ड राज्य एवं अन्य में दिनांक-31.07.2024 को पारित न्यायादेश के अनुपालनार्थ श्री तारकेश्वर प्रसाद सिंह को उनके सेवा काल में दिये गये कालबद्ध प्रोन्नति, प्रथम एवं द्वितीय सुनिश्चित वृत्ति उन्नयन योजना तथा प्रोन्नति के आलोक में वेतन एवं पेंशन निर्धारण करने हेतु वित्त विभागीय परिपत्र सं०-5207, दिनांक 14.08.2002 के प्रभाव को क्षांत किये जाने की स्वीकृति दी गई।

★ W.P.(S) No.-4884/2014 शेषनाथ शुक्ला बनाम झारखण्ड राज्य एवं अन्य में दिनांक-26.11.2024 को पारित न्यायादेश के अनुपालनार्थ श्री शेषनाथ शुक्ला द्वारा अस्थायी पद पर किये गये कार्य अवधि को न्यूनतम पेंशन प्रदायी सेवा अवधि में जोड़े जाने संबंधी प्रस्ताव पर स्वीकृति दी गई।

★ झारखण्ड राज्यान्तर्गत अनुसचित जनजाति, अनुसूचित जाति, अल्पसंख्यक एवं पिछड़ा वर्ग कल्याण विभाग के नियंत्रणाधीन छात्रावास निर्माण, संचालन एवं प्रबंधन हेतु झारखण्ड अनुसूचित जाति / अनुसूचित जनजाति / पिछड़ा जाति एवं अल्पसंख्यक छात्रावास पोषण योजना, 2024 में संशोधन की स्वीकृति दी गई।

★  राज्य के पंचायती राज संस्थाओं के क्षेत्राधिकार के लिए अंगीकृत झारखण्ड बिल्डिंग बायलॉज-2016 में संशोधन (प्रथम संशोधन) की स्वीकृति दी गई।

★ राज्य के दूरस्थ स्थानों से गंभीर मरीजों को अल्प समय में बेहतर चिकित्सा सुविधा उपलब्ध कराने के निमित्त हेलीकॉप्टर के माध्यम से एम्बुलेंस सेवा (Helicopter Emergency Medical Service-HEMS) उपलब्ध कराने हेतु 01 Single Engine हेलीकॉप्टर की सेवा प्राप्त करने के प्रस्ताव पर मंत्रिपरिषद् की स्वीकृति दी गई।

★ माननीय झारखण्ड उच्च न्यायालय अन्तर्गत दायर वाद संख्या-WPS No. 3878/2025, जयनाथ यादव बनाम झारखण्ड राज्य एवं अन्य में पारित आदेश के अनुपालन के क्रम में श्री जयनाथ यादव की सेवा नियमित एवं सम्पुष्ट करते हुए उन्हें अनुमान्य ACP/MACP का लाभ प्रदान किये जाने की स्वीकृति दी गई।

★ भारत सरकार द्वारा केन्द्रीय सड़क एवम् आधारभूत संरचना निधि (Central Road and Infrastructure Fund) अन्तर्गत स्वीकृत पूर्वी सिंहभूम जिलान्तर्गत "भुईंयांसिनान से सुसनी भाया हाथीखेदा मंदिर पथ के पुनर्निर्माण कार्य (कुल लं०-22.445 कि०मी०) (under CRIF & Job No. CRF-JHR-2022-23/58)" हेतु कुल रू० 102,40,37,300/-(एक सौ दो करोड़ चालीस लाख सैंतीस हजार तीन सौ) मात्र की राशि पर प्रशासनिक स्वीकृति एवं इसमें सन्निहित राशि रू० 21,53,64,900/- (इक्कीस करोड़ तिरपन लाख चौंसठ हजार नौ सौ) मात्र को राज्यांश की राशि के रूप में वहन किये जाने की स्वीकृति दी गई।

★ माननीय झारखण्ड उच्च न्यायालय द्वारा LPA No.- 716/2023 को dismiss कर देने के फलस्वरूप Cont. Case(Civil) No. 623/2024 में दिनांक-01.05.2026 एवं W.P.(S) No. 6481/2014 में दिनांक-11.04.2023 को पारित न्यायादेश के आलोक में श्री राज किशोर प्रसाद, तदेन सहायक निदेशक, गुण नियंत्रण, पथ अवर प्रमण्डल, पथ प्रमण्डल, गिरिडीह संप्रति सेवानिवृत्त के विरुद्ध अधिरोपित दण्डादेश एवं अपील अभ्यावेदन अस्वीकृति से संबंधित विभागीय अधिसूचना को माननीय सर्वोच्च न्यायालय में दायर होने वाले SLP के फलाफल से प्रभावित होने के शर्त के साथ विलोपित करने की स्वीकृति दी गई।

★ सिकल सेल रोग, थैलेसीमिया, हीमोफिलिया, टाइप 1 मधुमेह, अन्य गैर-संक्रामक रोगों (Non-Communicable Diseases) से प्रभावित तथा दिव्यांग बच्चों को विद्यालयों के बोर्ड परीक्षा में शामिल होने के लिए 75 प्रतिशत आवश्यक उपस्थिति में छूट हेतु मानक संचालन प्रक्रिया (SoP) की स्वीकृति दी गई।

★  माननीय सर्वोच्च न्यायालय, नई दिल्ली द्वारा एस०एल०पी० (सि०) संख्या-26265-26266/2025 झारखंड सरकार एवं अन्य बनाम गरीबनाथ मिश्रा एवं वाद को दिनांक 12.09.2025 को खारिज किए जाने के आलोक में माननीय उच्च न्यायालय द्वारा डब्ल्यू०पी० (एस०) सं०-2589/2020 एवं अन्य समरूप वाद में दिनांक 19.09.2023 को पारित न्यायादेश के अनुपालन हेतु सुसंगत प्रावधानों का निरूपण की स्वीकृति दी गई।

★ डॉ० अर्चना चौधरी, चिकित्सा पदाधिकारी, सामुदायिक स्वास्थ्य केन्द्र, कसमार, बोकारो को सेवा से बर्खास्त करने की स्वीकृति दी गई।

★ सर जे० सी० बोस विश्वविद्यालय, गिरिडीह एवं इसके अंतर्गत अंगीभूत महाविद्यालयों में विभागीय संकल्प संख्या-903, दिनांक-29.04.2026 के द्वारा पुर्नगठित शैक्षणिक पदों के पुनर्संरेखण (Realignment) एवं डिग्री महाविद्यालय, बरही का नाम परिवर्तित कर डिग्री महाविद्यालय, चंदवारा करने की स्वीकृति दी गई।

★ विनोबा भावे विश्वविद्यालय, हजारीबाग एवं इसके अंतर्गत अंगीभूत महाविद्यालयों में विभागीय संकल्प संख्या-894, दिनांक-29.04.2026 के द्वारा पुर्नगठित शैक्षणिक पदों के पुनर्संरेखण (Realignment) की स्वीकृति दी गई।

★ बिनोद बिहारी महतो कोयलांचल विश्वविद्यालय, धनबाद एवं इसके अंतर्गत अंगीभूत महाविद्यालयों में विभागीय संकल्प संख्या-893, दिनांक-29.04.2026 के द्वारा पुर्नगठित शैक्षणिक पदों के पुनर्संरेखण (Realignment) की स्वीकृति दी गई।

★ कोल्हान विश्वविद्यालय, चाईबासा एवं इसके अंतर्गत अंगीभूत महाविद्यालयों में विभागीय संकल्प संख्या-898, दिनांक-29.04.2026 के द्वारा पुर्नगठित शैक्षणिक पदों के पुनर्संरेखण (Realignment) की स्वीकृति दी गई।

★ राज्य के विश्वविद्यालयों एवं अंगीभूत महाविद्यालयों (घाटानुदानित अल्पसंख्यक महाविद्यालयों को छोड़कर) के सेवानिवृत शिक्षकों एवं पदाधिकारियों (दिनांक 01.12.2004 के पूर्व नियुक्त) को 7th CPC के अन्तर्गत सातवां पुनरीक्षित वेतनमान में पेंशन /पारिवारिक पेंशन का लाभ दिनांक-01.01.2016 से स्वीकृत करने की स्वीकृति दी गई।

★  राँची विश्वविद्यालय, राँची एवं इसके अंतर्गत अंगीभूत महाविद्यालयों में विभागीय संकल्प संख्या-902, दिनांक-29.04.2026 के द्वारा पुर्नगठित शैक्षणिक पदों के पुनर्संरेखण (Realignment) की स्वीकृति दी गई।

★ सिदो कान्हु मुर्मू विश्वविद्यालय, दुमका एवं इसके अंतर्गत अंगीभूत महाविद्यालयों में विभागीय संकल्प संख्या-895, दिनांक-29.04.2026 के द्वारा पुर्नगठित शैक्षणिक पदों के पुनर्संरेखण (Realignment) की स्वीकृति दी गई।

★  नीलाम्बर पीताम्बर विश्वविद्यालय, मेदिनीनगर, पलामू एवं इसके अंतर्गत अंगीभूत महाविद्यालयों में विभागीय संकल्प संख्या-897, दिनांक-29.04.2026 के द्वारा पुर्नगठित शैक्षणिक पदों के पुनर्संरेखण (Realignment) की स्वीकृति दी गई।

★ माननीय झारखण्ड उच्च न्यायालय अन्तर्गत दायर वाद यथा 1. वाद संख्या WPS No.6408/2017, जयन्त कुमार प्रधान बनाम झारखण्ड राज्य एवं अन्य 2. WPS No.6485/2017, अभिषेक तिर्की बनाम झारखण्ड राज्य एवं अन्य एवं 3. WPS No.6632/2017, मो० काजिमउद्दीन बनाम झारखण्ड राज्य एवं अन्य में संयुक्त रुप से पारित न्यायादेश दिनांक-09.12.2024 के अनुपालन हेतु संबंधित तीन (03) भूतपूर्व विभागीय कर्मियों यथा क्रमशः 1. स्व० नरेश कुमार, पूर्व पदचर 2. स्व० भूषण मुनि, पूर्व लिपिक एवं 3. स्व० हाशीमउद्दीन, पूर्व पदचर (वर्ग तीन एवं चार के कर्मियों) की सेवा नियमित एवं सम्पुष्ट करते हुए (उनके आश्रितों को अनुकम्पा आधारित नियुक्ति का लाभ) प्रदान किये जाने की स्वीकृति दी गई।

★ वित्तीय वर्ष 2026-27 से 2029-30 तक राज्य योजनान्तर्गत Proposed SNMMCH College & Teaching Hospital, Dhanbad: Holistic Augmenatation & Redevelopment at Dhanbad के अंतर्गत Upgradation of Existing Medical College & Teaching Hospital, Existing 100 UG Seats Upgradation to 250 UG Seats to 200 PG Seats & 16 Post PG Seats to 50 Post PG Seats Along with other Allied Infrastructure & Services (Part-2) की योजना हेतु कुल 1,94,73,42,600/- (एक अरब चौरानवे करोड़ तिहतर लाख बयालीस हजार छः सौ) रूपये मात्र की लागत पर प्रशासनिक स्वीकृति प्रदान करने की स्वीकृति दी गई।

★  वित्तीय वर्ष 2026-2027 में माननीय झारखण्ड उच्च न्यायालय के स्तर पर गठित झारखण्ड अधिवक्ता कल्याण निधि न्यासी समिति के अंतर्गत निबंधित अधिवक्ताओं के लिए छात्रवृत्ति/वजीफा मद में आवंटित निधि रू0 12,92,00,000/- (बारह करोड़ बेरानवें लाख रूपये मात्र) में से रू० 6,92,00,000/- (छहः करोड़ बानवे लाख रूपये मात्र) को प्रत्यर्पित करते हुए सहायता अनुदान सामान्य (गैर वेतन) मद में 12,32,00,000/- (बारह करोड़ बत्तीस लाख रूपये मात्र) का उपबंध झारखंड राज्य आकस्मिकता निधि से अग्रिम के रूप में कराने की स्वीकृति दी गई।

★ आदित्यपुर नगर निगम के नए म्युनिसिपल बिल्डिंग के निर्माण हेतु 39,67,09,000 (39 करोड़ 67 लाख 09 हजार रुपए) की तकनीकी स्वीकृति प्राप्त प्राक्कलन पर प्रशासनिक स्वीकृति दी गई।

★  भारत के नियंत्रक महालेखापरीक्षक का झारखण्ड में महात्मा गांधी राष्ट्रीय ग्रामीण रोजगार गांरटी योजना के कार्यान्वयन और झारखण्ड में जल जीवन मिशन के कार्यान्वयन पर प्रतिवेदन, वर्ष 2026 की प्रतिवेदन संख्या-5 (संयुक्त निष्पादन लेखापरीक्षा-सिविल) को झारखण्ड विधान सभा के पटल पर आगामी सत्र में उपस्थापन की स्वीकृति दी गई।

★  केन्द्र प्रायोजित मिशन सक्षम आँगनबाड़ी एवं पोषण 2.0 के तहत् पूरक पोषाहार कार्यक्रम (SNP) तथा किशोरी बालिकाओं के लिए योजना (SAG) अन्तर्गत लाभार्थियों को Take Home Ration (THR) स्वरूप Micronutrient Fortified Food and/or Energy Dense Food (MFEDF) के निर्बाध वितरण सुनिश्चित कराने के उद्देश्य से इन योजनाओं के तहत् एतद् सामग्रियों का वर्ष-2026 के फरवरी एवं मार्च महीने में इसके आपूर्तिकर्ताओं से प्राप्त आपूर्ति का विनियमन तथा छह (06) माह के लिए अथवा निविदा कार्य निष्पादनोपरांत कार्यादेश निर्गमण की तिथि तक (जो पहले घटित हो जाय) के लिए आपूर्ति इसके गत् निर्माणकर्त्ता-सह-आपूर्तिकर्त्ता से प्राप्त करने हेतु इन आपूर्तिकर्ताओं यथा मेसर्स इंटरलिंक फूड्स प्रा०लि०, मेसर्स आदित्य फ्लॉर मिल एवं मेसर्स कोटा दाल मिल का झारखण्ड वित्त नियमावली के नियम-245 के तहत् नियम-235 को शिथिल करते हुए मनोनयन की स्वीकृति दी गई।

★ माननीय सर्वोच्च न्यायालय द्वारा S.L.P. (C) No.- 25207-25208/2023 में दिनांक-19.05.2026 को पारित न्यायादेश के आलोक में बिहार राज्य वस्त्र निगम लिमिटेड, पटना के अधीन संचालित ईकाई में कार्यरत रहे कर्मियों का सरकारी सेवा में समायोजन की स्वीकृति दी गई।

★ श्रीमती शोभा मुर्मू, सहायक शिक्षिका, राजकीय कन्या उच्च विद्यालय, दुमका की नियुक्ति की वैधता के संबंध में अन्य समरूप मामलों के सदृश सी.बी. आई. के जाँच प्रतिवेदन में अवैध / अनियमित नियुक्ति घोषित शिक्षकों के विरुद्ध की गई विभागीय कार्रवाई के फलाफल के विरुद्ध दायर याचिकाओं में माननीय उच्चतम् / उच्च न्यायालय द्वारा पारित आदेशों के प्रसंग में उन्हें सेवा में पुनर्स्थापित कर / मानते हुए परिणामी लाभ एवं पेंशनादि की स्वीकृति दी गई।

★ झारखण्ड राज्य में गिरिडीह पूर्वी वन प्रमण्डल एवं दुमका वन प्रमण्डल के अंतर्गत प्रस्तावित दो नए चिड़ियाघर एवं भविष्य में भी झारखण्ड राज्य में बनने वाले चिड़ियाघरों, जंगल सफारी एवं वन्यप्राणी रेस्क्यू केन्द्रों के निर्माण, प्रबंधन एवं रख-रखाव की जिम्मेवारी को झारखण्ड चिड़ियाघर प्राधिकरण (Jharkhand Zoo Authority) के क्षेत्राधिकार में शामिल करने के निमित झारखण्ड चिड़ियाघर प्राधिकरण के Bye-laws में अन्य संशोधन करने की स्वीकृति दी गई।

★ दुमका अंतर्गत "kherabani (SH -15) Ranighaghar (ADB) road (कुल लं0-9.172 कि०मी०) को ग्रामीण कार्य विभाग से पथ निर्माण विभाग को हस्तांतरित करते हुए चौड़ीकरण एवं मजबूतीकरण / पुनर्निर्माण कार्य (वृक्षारोपण, भू-अर्जन एवं Utility Shifting सहित)" हेतु रू० 53,73,14,700/- (तिरपन करोड़ तिहत्तर लाख चौदह हजार सात सौ रूपये) मात्र की प्रशासनिक स्वीकृति प्रदान करने की स्वीकृति दी गई।

★  डॉ० राम नाथ राम, तदेन निलंबित अवर प्रमण्डल पशुपालन पदाधिकारी, लोहरदगा (मुख्यालय-पशु स्वास्थ्य एवं उत्पादन संस्थान, काँके, राँची / क्षेत्रीय निदेशक पशुपालन कार्यालय, राँची) सम्प्रति दिनांक-30.11.2016 को निलम्बन में ही सेवानिवृत्त को विभागीय अधिसूचना संख्या-1197 दिनांक-17. 10.2025 से अधिरोपित पूर्ण पेंशन एवं उपादान के भुगतान पर रोक के दण्ड पर माननीय झारखण्ड उच्च न्यायालय द्वारा LPA No. 32/2023 में दिनांक-13.08.2024 एवं Cont. case (Civil) No.-978/2025 में दिनांक-13.03.2026 को पारित न्यायादेश के आलोक में नया आदेश पारित करने की स्वीकृति दी गई।

★ षष्ठम झारखण्ड विधानसभा का षष्ठम् (मानसून) सत्र 06.08.2026 से 12.08.2026 तक आहूत किये जाने संबंधी औपबंधिक कार्यक्रम पर मंत्रिपरिषद् की स्वीकृति दी गई।

★ विभागीय संकल्प संख्या 2215 दिनांक 29.10.2020 द्वारा स्वीकृत आदर्श विद्यालय योजना का अवधि विस्तार आगामी पाँच वर्षों (वर्ष 2025-26 से 2029-30) तक करने की घटनोत्तर स्वीकृति दी गई।

★ राज्य के माध्यमिक एवं उच्चतर माध्यमिक विद्यालयों में झारखण्ड ई-शिक्षा कनेक्ट प्रोग्राम के अन्तर्गत आगामी 05 वर्षों हेतु Al-powered Virtual Classrooms with student analytics के संदर्भ में 02 केन्द्रीय स्टूडियों, 05 प्रमण्डल के 05 डायट में क्षेत्रीय स्टूडियों तथा 1000 माध्यमिक एवं उच्चतर माध्यमिक विद्यालयों में कार्यक्रम के क्रियान्वयन हेतु Al-powered Virtual Classrooms की अधिष्ठापना एवं आगामी 05 वर्षों के संचालन के लिये रु.1,76,07,85,560/- (एक अरब छिहत्तर करोड़ सात लाख पचासी हजार पाँच सौ साठ रूपये) मात्र की लागत पर प्रशासनिक स्वीकृति तथा चालू वित्तीय वर्ष में अनावर्ती मद में रू. 56,07,85,560/- (छप्पन करोड़ सात लाख पचासी हजार पाँच सौ साठ रूपये) मात्र तथा आवर्ती मद में रू० 24,00,00,000/-(चौबीस करोड़ रूपये) मात्र अर्थात् कुल रू० 80,07,85,560/- (अस्सी करोड़ सात लाख पचासी हजार पाँच सौ साठ रूपये) मात्र के व्यय की स्वीकृति दी गई।

★ अवमाननावाद संख्या Contempt Case (Civil) No. 1059/2024 (वाद संख्या WP(S) 877/2018 से उद्भूत) श्री कृष्ण मुरारी एवं अन्य बनाम राज्य सरकार एवं अन्य वाद में माननीय उच्च न्यायालय द्वारा पारित न्यायादेश के आलोक में वाद संख्या WP(S) 877/2018 के Petitioners को विभागीय अधिसूचना संख्या 122 दिनांक 21.01.2015 द्वारा CAS के तहत दिये गए प्रोन्नति का लाभ देय तिथियों से स्वीकृत करने की स्वीकृति दी गई।

★  प्रधान महालेखाकार (ले. एवं हक़.) कार्यालय, झारखण्ड, राँची में राज्य कर्मियों से संबंधित कार्यों एवं रिकॉडों हेतु जारी डिजिटलीकरण प्रक्रिया के क्रम में तृतीय चरण (Third Phase) के रूप में रु० 46,85,000.00 (छियालीस लाख पचासी हजार रुपये मात्र) का वित्तीय सहायता की स्वीकृति दी गई।

★ "झारखण्ड न्यायिक सेवा (भर्ती) नियमावली 2004 (समय समय पर यथा संशोधित) को संशोधित करते हुए "झारखण्ड न्यायिक सेवा (भर्ती) संशोधन नियमावली, 2026 के गठन की स्वीकृति दी गई।

★  झारखण्ड वरीय न्यायिक सेवा (भर्ती, नियुक्ति एवं सेवाशर्त) नियमावली, 2001 के नियम-4 (a) में उल्लेखित प्रावधान तथा झारखण्ड उच्च न्यायालय की अनुशंसा के आलोक में झारखण्ड वरीय न्यायिक सेवा में जिला न्यायाधीश के पद पर 02 अभ्यर्थियों को सीधी भर्ती द्वारा नियुक्त किये जाने की स्वीकृति दी गई।

★ वित्तीय वर्ष 2025-26 में माँग संख्या-29 के मुख्यशीर्ष-2853-अलौह खनन और धातु कर्म उद्योग, उपमुख्य शीर्ष 02-खानों का विनियमन और विकास, लघु शीर्ष-001-निदेशन तथा प्रशासन, उप शीर्ष-01-खनन स्थापना अन्तर्गत "86-वापसी" ईकाई (विपत्र कोड-29-S-2853-02-001-01-00-08-86) में विविध न्याय निर्णय के आलोक में झारखण्ड आकस्मिकता निधि (JCF) के माध्यम से राशि रु० 146,00,00,000/- (एक सौ छियालीस करोड़ रूपये) मात्र अग्रिम की स्वीकृति दी गई।

★ वित्त विभागीय IFMS पोर्टल के साथ Silent Bank Account Verification (Bank Account Verification-V1) तथा Online PAN Verification (OPV) सेवाओं के integration हेतु झारखण्ड वित्त नियमावली के नियम 245 के आलोक में नियम-235 को शिथिल करते हुए Protean eGov Technologies Limited के मनोनयन की घटनोत्तर स्वीकृति एवं अनुबंध प्रारूप की स्वीकृति दी गई।

★  गुमला जिलान्तर्गत "घाघरा से जोकारी भाया रन्हे, कुण्डो, रूकीघाटी (बिशुनपुर) पथ (कुल लंबाई-19.100 कि०मी०) को ग्रामीण कार्य विभाग से पथ निर्माण विभाग को हस्तांतरित करते हुए चौड़ीकरण एवं मजबूतीकरण कार्य (पुलों के निर्माण, भू-अर्जन, R&R एवं यूटिलिटी शिफ्टिंग सहित)" हेतु रू0 101,77,37,700/- (एक सौ एक करोड़ सतहत्तर लाख सैंतीस हजार सात सौ रू०) मात्र की प्रशासनिक स्वीकृति दी गई।

★ रांची अंतर्गत "टांगरबसली मोड़ (RCD पथ पर) से बोबरो मोड़ (RCD पथ पर) माया परयागो, बिसहाखटंगा, डुमरी पथ (कुल लम्बाई 11.576 कि०मी०) को ग्रामीण कार्य विभाग से पथ निर्माण विभाग को हस्तांतरित करते हुए चौड़ीकरण, मजबूतीकरण एवं पुनर्निर्माण कार्य (भू-अर्जन, युटिलिटी शिफ्टींग, R&R एवं वृक्षारोपण सहित)" हेतु रू० 63,77,13,300/- (तिरसठ करोड़ सतहत्तर लाख तेरह हजार तीन सौ रू०) मात्र की प्रशासनिक स्वीकृति दी गई।

★ गुमला जिलान्तर्गत "परवल RCD पथ से करंज पथ भाया पहाड़बंगरू, चीतागुटू, कानारोआ, बैरीटोली, नया करंज थाना (कुल लंबाई-14.251 कि0मी0) को ग्रामीण कार्य विभाग से पथ निर्माण विभाग को हस्तांतरित करते हुए चौड़ीकरण, मजबूतीकरण एवं पुनर्निर्माण कार्य (भू-अर्जन, Plantation, Utility Shifting एवं R&R सहित)" हेतु रू0 76,75,18,900/-(छिहत्तर करोड़ पचहत्तर लाख अठारह हजार नौ सौ रू०) मात्र की प्रशासनिक स्वीकृति दी गई।

★ माननीय झारखंड उच्च न्यायालय, राँची / झारखंड राज्य अवस्थित अन्य माननीय न्यायालयों एवं न्यायाधिकरणों में झारखंड सरकार से संबंधित वादों में राज्य सरकार का पक्ष रखने हेतु महाधिवक्ता कार्यालय, झारखंड, राँची में नियुक्त विधि पदाधिकारियों यथा-महाधिवक्ता / वरीय अपर महाधिवक्ता / अपर महाधिवता / स्थायी सलाहकार / विशेष लोक अभियोजक / राजकीय अधिवक्ता / सरकारी वकील / अपर लोक अभियोजक / लॉ रिसर्च ऑफिसर एवं अधिवक्ता लिपिक तथा माननीय पटना उच्च न्यायालय में झारखंड राज्य से संबंधित वादों में राज्य सरकार का पक्ष रखने हेतु नियुक्त विधि पदाधिकारियों के शुल्क निर्धारण / पुनरीक्षण की स्वीकृति दी गई।

★ महाधिवक्ता, झारखण्ड उच्च न्यायालय, राँची के लिए वरीय अपर महाधिवक्ता के 02 (दो) अतिरिक्त पद/अपर महाधिवक्ता के 01 (एक) अतिरिक्त पद / राजकीय अधिवक्ता का 01 (एक) अतिरिक्त पद / सरकारी वकील का 44 अतिरिक्त पद एवं लॉ रिसर्च ऑफिसर के 15 (पन्द्रह) पदों के सृजन की स्वीकृति दी गई।