Entrepreneur Reshaf Khandelwal Builds KRIMMY THICKSHAKES into a Fast-Growing Dessert Brand
India’s startup ecosystem continues to produce innovative food brands, and one such emerging name is KRIMMY THICKSHAKES. Founded in 2022 by entrepreneur Reshaf Khandelwal, the Hyderabad-based company is redefining the thick shake experience with its indulgent dessert-style creations.
What began as a unique concept has quickly grown into a brand that is attracting attention in the competitive dessert market.
The Vision Behind the Brand
Reshaf Khandelwal launched KRIMMY THICKSHAKES with a clear idea: a thick shake should be more than just a drink.
Instead of the light milkshakes commonly served in cafes, he envisioned a dessert that is rich, dense and packed with premium ingredients.
This vision led to the creation of spoon-worthy thick shakes designed to be enjoyed slowly rather than consumed quickly.
The concept immediately differentiated the brand from conventional beverage outlets.
Customers visiting KRIMMY THICKSHAKES are encouraged to treat the product as a dessert experience.
Educational Background and Entrepreneurial Journey
Khandelwal completed his BBA in Finance and Marketing from GITAM University in Visakhapatnam in 2010.
His academic background provided him with the business fundamentals needed to build and scale a brand.
Originally from Rayagada in Odisha and currently based in Hyderabad, he combined his entrepreneurial drive with structured planning to develop KRIMMY THICKSHAKES.
From the start, the focus was on building systems that would allow the brand to grow sustainably.
Innovation Through Fusion Desserts
One of the standout aspects of the brand is its Dessert Fusion Thick Shake concept.
Instead of relying solely on standard flavors, the menu features unique creations inspired by both Indian sweets and global desserts.
Signature items include Motichoor ThickShake, Kaju Katli ThickShake and Rasmalai Fusion, which reinterpret traditional mithai in a contemporary format.
Other popular options such as Brownie Biscoff and Tiramisu ThickShake bring international dessert inspirations into the mix.
This creative approach has helped the brand capture attention in a highly competitive market.
Building a Complete Dessert Experience
Beyond thick shakes, KRIMMY THICKSHAKES offers a diverse range of dessert items.
Customers can choose from hot chocolate, hot melting brownies and premium cold coffees, among other treats.
The goal is to position the outlet as a comprehensive dessert destination.
By offering multiple indulgent options, the brand ensures that customers have a memorable experience every time they visit.
Structured Growth Strategy
Unlike many food startups that expand rapidly without clear systems, KRIMMY THICKSHAKES is focusing on structured growth.
Operational processes and standardized recipes are designed to maintain consistency across outlets.
This approach allows the brand to scale while preserving quality and customer satisfaction.
Franchise Expansion with Strong Values
The company is actively exploring franchise opportunities as it expands its footprint.
However, Khandelwal emphasizes that the brand is not looking for passive investors.
Instead, the company seeks partners who share its commitment to quality, honesty and customer-first values.
This strategy ensures that the brand’s identity and standards remain intact as it grows.
Looking Toward the Future
KRIMMY THICKSHAKES aims to become a nationally and internationally recognized dessert brand.
With its innovative concept, strong leadership and clear expansion strategy, the company is positioning itself for long-term success.
As the demand for unique dessert experiences continues to rise, brands like KRIMMY THICKSHAKES are shaping the future of India’s dessert industry.

India’s startup ecosystem continues to produce innovative food brands, and one such emerging name is KRIMMY THICKSHAKES. Founded in 2022 by entrepreneur Reshaf Khandelwal, the Hyderabad-based company is redefining the thick shake experience with its indulgent dessert-style creations.

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As India continues to accelerate its development agenda across sectors such as infrastructure, healthcare, education, and digital governance, the importance of efficient workforce management in the public sector is becoming increasingly evident. Government departments and public institutions depend on thousands of contractual and project-based employees to carry out various development initiatives and public welfare programs. Managing such a large workforce, however, has historically presented several administrative challenges.

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