Roobai Introduces Smart Price Tracking to Help Indian Consumers Buy at the Right Time


Online shopping has made almost every product accessible with a few taps on a smartphone. From smartphones and laptops to home appliances and fashion, consumers now have more choices than ever before. But with that convenience comes a growing challenge—knowing when to buy.Prices on leading e-commerce platforms rarely stay the same. They change throughout the day based on inventory, demand, seller competition, promotional campaigns, and seasonal events. A product priced at ₹45,999 today could be available for several thousand rupees less tomorrow. For many shoppers, keeping track of these fluctuations has become nearly impossible.
Roobai, an Indian shopping automation platform, aims to solve this problem by helping consumers monitor product prices automatically and notifying them when prices drop.
Instead of repeatedly visiting product pages or waiting for major sale announcements, shoppers can simply add the product they want to track. Roobai continuously monitors the listing and sends an alert when the price falls, allowing users to make purchasing decisions based on actual price movements rather than guesswork.
"Most people don't mind waiting a few days if it means saving a few thousand rupees," said a spokesperson for Roobai. "The difficult part is knowing when that opportunity arrives. That's exactly what Roobai is designed to solve."
Online Shopping Has Become More Complex
India's e-commerce sector continues to expand rapidly, driven by increasing internet penetration, affordable smartphones, digital payments, and improved logistics. Millions of consumers now shop online for everything from groceries to premium electronics.
At the same time, pricing strategies have become increasingly dynamic.
Retailers continuously adjust prices based on inventory availability, customer demand, seller competition, and promotional performance. During festive shopping seasons, the same product may be listed at multiple prices within a single week.
Many consumers respond by bookmarking products, comparing prices across websites, or checking listings multiple times before making a purchase. While this approach may occasionally result in savings, it also consumes time and often fails to capture short-lived discounts.
Flash sales, lightning deals, coupon-based offers, and limited-time promotions can disappear within hours, leaving shoppers uncertain about whether they purchased at the best available price.
Shopping Smarter Instead of Checking Constantly
Roobai was built around a simple idea: shoppers shouldn't have to monitor prices manually.
Once a product is added for tracking, the platform automatically watches price changes in the background. Whenever a meaningful price reduction occurs, users receive a notification, enabling them to decide whether it's the right time to buy.
The process removes much of the uncertainty associated with online shopping while reducing the effort required to find genuine deals.
Unlike traditional deal websites that display thousands of offers every day, Roobai focuses on products that consumers already intend to purchase.
That distinction is important because it shifts the experience from browsing random discounts to tracking products that matter to individual shoppers.
Built for India's Biggest Sale Events
Major shopping festivals such as Amazon Great Indian Festival and Flipkart Big Billion Days attract millions of buyers every year.
Although these events are widely associated with deep discounts, pricing patterns are often less predictable than consumers expect.
Some products receive their biggest discounts on the first day of the sale, while others become cheaper midway through the campaign. Certain offers appear only for a few hours before prices return to normal.
For consumers, identifying the best time to buy can be difficult without continuously monitoring listings.
Roobai allows users to prepare in advance by tracking products before the sale begins. When prices reach attractive levels during the event, shoppers receive alerts immediately, helping them act before the offer expires.
Dedicated Tracking for Amazon and Flipkart
Roobai currently provides dedicated tracking tools for India's two largest online marketplaces.
Its Amazon Deal Finder automatically monitors products sold on Amazon and alerts users whenever prices fall significantly.
Similarly, the Flipkart Deal Finder follows products listed on Flipkart and notifies users whenever discounts become available.
Both tools are designed to work continuously, eliminating the need for manual price checks throughout the day.
Helping Consumers Make Better Purchasing Decisions
Price tracking is becoming increasingly relevant across multiple product categories.
A family planning to purchase a refrigerator may prefer to wait until prices improve during a festival campaign.
A student buying a laptop for college may monitor several models before deciding which offers the best value.
Someone upgrading to a new smartphone may choose to postpone the purchase for a week if there is a reasonable chance of securing a better deal.
In each of these situations, timely information can translate into meaningful savings.
Rather than encouraging impulse purchases, Roobai supports a more informed approach by helping consumers understand how prices move over time.
The Rise of Shopping Automation
Automation has transformed industries ranging from banking and transportation to customer service and personal finance.
Shopping is beginning to follow the same path.
Instead of relying on manual research, consumers are increasingly using technology to compare products, monitor prices, and identify better buying opportunities.
Price tracking tools represent one of the fastest-growing segments within this broader trend, particularly among shoppers looking to maximize value without investing additional time.
As online retail becomes more competitive, technologies that simplify purchasing decisions are expected to play a larger role in the overall shopping experience.
Looking Ahead
Roobai plans to continue expanding its shopping intelligence platform with additional features that help consumers save both time and money.
The company's long-term vision is to build a smarter shopping assistant capable of helping users discover genuine deals, monitor price history, and make more informed purchasing decisions across multiple online marketplaces.
As India's digital commerce ecosystem continues to evolve, platforms that reduce uncertainty and improve purchasing confidence are likely to become increasingly valuable for everyday shoppers.
About Roobai
Roobai is an Indian shopping automation platform that helps consumers track product prices, discover genuine offers, and receive instant price-drop alerts across leading e-commerce marketplaces. By automating price monitoring, the platform enables shoppers to buy at the right time while avoiding the hassle of checking product listings repeatedly.
For more information, visit https://roobai.com or download the Android app from the Google Play Store - https://roobai.com/onelink.
 



 
 
 
 
 
 
 
 
 

EarnPe Crosses 5,000 Publishers and 500 Brand Partnerships as India's Creator Economy Expands Beyond Metro Cities


India's affiliate marketing industry is witnessing a significant shift as creators and digital entrepreneurs from Tier 2 and Tier 3 cities increasingly embrace performance marketing as a sustainable source of income. Driven by expanding internet access, affordable smartphones, digital payments, and the rapid growth of regional content, affiliate marketing is becoming an accessible business opportunity for individuals across the country.Reflecting this trend, EarnPe, an Indian affiliate marketing platform, today announced that it has grown its network to more than 5,000 publishers, partnered with over 500 brands, and facilitated more than ₹100 crore in sales through its performance marketing ecosystem since its launch in October 2022.
The milestone highlights the growing adoption of affiliate marketing among creators, influencers, bloggers, shopping communities, and digital publishers who are seeking long-term monetization opportunities beyond traditional advertising and sponsored content.
Founded by Prabhu Marimuthu and Magesh Subramanian, EarnPe was created with a clear objective—to simplify affiliate marketing for Indian publishers while helping brands connect with high-intent consumers through measurable, performance-based campaigns.
"Affiliate marketing in India is no longer limited to large publishers or creators in metropolitan cities," said Prabhu Marimuthu, Co-founder of EarnPe. "Over the last few years, we've seen remarkable growth from creators in smaller cities who are building engaged communities around shopping, technology, finance, education, lifestyle, and local content. Our vision has always been to provide them with the same opportunities that were once available only to established digital publishers."
India's Digital Economy is Creating New Opportunities
India's digital landscape has transformed dramatically over the past decade. Affordable mobile data, increasing smartphone penetration, widespread adoption of UPI-based digital payments, and improved logistics have enabled millions of consumers to participate in online commerce.
Alongside this growth, the creator economy has expanded beyond YouTube and Instagram. Today, creators operate across Telegram channels, WhatsApp communities, blogs, websites, Facebook groups, regional-language platforms, and niche online communities, attracting highly engaged audiences with specialized content.
As audiences become more focused and communities become more trusted, affiliate marketing has emerged as an effective way for creators to monetize recommendations without relying solely on advertisements or one-time brand collaborations.
Unlike conventional digital advertising, affiliate marketing aligns the interests of brands and publishers. Creators earn commissions only when a desired customer action takes place, while brands pay for measurable business outcomes rather than impressions alone.
This performance-based model has contributed to the increasing adoption of affiliate marketing across India's growing digital ecosystem.
Supporting Publishers Beyond Metropolitan India
While India's largest cities played a significant role in the early growth of digital commerce, recent years have seen increasing participation from smaller cities where digital entrepreneurship is gaining momentum.
Recognising this shift, EarnPe has focused on building a platform that lowers the barriers to entry for aspiring affiliate marketers.
The platform enables publishers to discover campaigns, generate affiliate links, monitor campaign performance, and track commissions through a single dashboard. This simplified workflow allows creators to focus on producing quality content while managing their affiliate business efficiently.
Today, EarnPe's publisher network includes shopping influencers, technology reviewers, finance creators, bloggers, deal-sharing communities, coupon websites, YouTube creators, Telegram administrators, WhatsApp community owners, and digital entrepreneurs across hundreds of Indian cities.
According to the company, a growing proportion of new publisher registrations now originate from Tier 2 and Tier 3 locations, reflecting the broader democratization of India's digital economy.
Expanding Partnerships Across Multiple Industries
EarnPe's growth has been supported by an expanding portfolio of brand partnerships spanning several consumer sectors.
The platform currently offers affiliate campaigns across e-commerce, fashion, electronics, beauty and personal care, travel, finance, lifestyle, and other high-growth categories.
Its network includes more than 500 partner brands, including well-known names such as Flipkart, Myntra, and AJIO, providing publishers with a diverse range of campaigns that match the interests of their audiences.
For brands, affiliate marketing offers an opportunity to work with creators whose recommendations often carry greater credibility than traditional digital advertising.
By enabling brands to collaborate with publishers on a performance basis, EarnPe helps improve customer acquisition while maintaining a measurable return on marketing investment.
Helping Creators Build Sustainable Income
For many creators, building an audience is only one part of the journey. Developing sustainable and recurring revenue streams remains an equally important challenge.
Advertising revenue often fluctuates based on platform algorithms, seasonal demand, and advertiser budgets. Brand collaborations may be occasional rather than consistent.
Affiliate marketing provides an additional monetization channel that rewards creators for recommending products and services that align with their audience's interests.
EarnPe enables publishers to access campaigns from multiple brands through a single platform, eliminating the need to manage multiple affiliate accounts independently.
Whether creators publish shopping recommendations, product reviews, educational videos, comparison articles, or lifestyle content, the platform allows them to integrate affiliate marketing naturally into their existing content strategy.
According to the company, this approach helps creators diversify their income while maintaining authenticity and audience trust.
Real Success Stories
The impact of affiliate marketing is becoming increasingly visible within EarnPe's publisher community.
One publisher based in Jaipur built a niche shopping community focused on sharing deals, product recommendations, and online shopping tips. Through consistent audience engagement and strategic campaign selection, the publisher now earns more than ₹50,000 per month in affiliate commissions using the EarnPe platform.
The company says similar stories are emerging from multiple cities across India as creators recognise affiliate marketing as a long-term business model rather than simply an additional source of income.
These examples demonstrate how digital entrepreneurship is expanding beyond metropolitan India, creating opportunities for individuals regardless of geography or professional background.
Technology Designed for Performance Marketing
Behind the platform is a technology infrastructure built to simplify campaign management for publishers while improving transparency for brands.
EarnPe enables publishers to browse available campaigns, generate affiliate tracking links, monitor clicks and conversions, review commission reports, and analyse campaign performance through a unified interface.
For advertisers, the platform provides access to a growing network of performance-driven publishers capable of reaching consumers through trusted content and engaged communities.
The company's continued investment in technology aims to improve campaign discovery, analytics, reporting capabilities, and user experience while supporting future growth across both publisher and advertiser ecosystems.
Looking Ahead
India's creator economy continues to evolve at a rapid pace, and affiliate marketing is expected to play an increasingly important role in helping creators build sustainable businesses.
As consumers rely more heavily on creator recommendations before making purchasing decisions, brands are also placing greater emphasis on performance-based partnerships that deliver measurable outcomes.
EarnPe plans to expand its publisher ecosystem, strengthen brand partnerships, introduce additional automation and analytics capabilities, and continue investing in technologies that simplify affiliate marketing for both creators and advertisers.
The company believes the next phase of growth will be driven not only by increasing internet penetration but also by the growing maturity of India's creator ecosystem, where individuals are building specialised communities with highly engaged audiences.
"Our ambition extends beyond building an affiliate platform," added Marimuthu. "We want to create an ecosystem where creators, publishers and brands grow together through transparency, measurable performance and long-term partnerships. As more people explore digital entrepreneurship, we believe affiliate marketing will become one of the most accessible ways to build sustainable online businesses."
About EarnPe
Founded in 2022, EarnPe is an Indian affiliate marketing platform that connects publishers, creators, influencers, bloggers, shopping communities, and digital marketers with leading brands through performance-based marketing campaigns.
The platform provides campaign discovery, affiliate link generation, conversion tracking, reporting, and commission management through a unified dashboard. With a growing network of more than 5,000 publishers, 500+ brand partnerships, and over ₹100 crore in sales facilitated, EarnPe is helping creators across India monetize their audiences while enabling brands to scale customer acquisition through measurable performance marketing.
For more information, visit : https://earn.pe
 

EarnPe Crosses 5,000 Publishers and 500 Brand Partnerships as India's Creator Economy Expands Beyond Metro Cities


India's affiliate marketing industry is witnessing a significant shift as creators and digital entrepreneurs from Tier 2 and Tier 3 cities increasingly embrace performance marketing as a sustainable source of income. Driven by expanding internet access, affordable smartphones, digital payments, and the rapid growth of regional content, affiliate marketing is becoming an accessible business opportunity for individuals across the country.Reflecting this trend, EarnPe, an Indian affiliate marketing platform, today announced that it has grown its network to more than 5,000 publishers, partnered with over 500 brands, and facilitated more than ₹100 crore in sales through its performance marketing ecosystem since its launch in October 2022.
The milestone highlights the growing adoption of affiliate marketing among creators, influencers, bloggers, shopping communities, and digital publishers who are seeking long-term monetization opportunities beyond traditional advertising and sponsored content.
Founded by Prabhu Marimuthu and Magesh Subramanian, EarnPe was created with a clear objective—to simplify affiliate marketing for Indian publishers while helping brands connect with high-intent consumers through measurable, performance-based campaigns.
"Affiliate marketing in India is no longer limited to large publishers or creators in metropolitan cities," said Prabhu Marimuthu, Co-founder of EarnPe. "Over the last few years, we've seen remarkable growth from creators in smaller cities who are building engaged communities around shopping, technology, finance, education, lifestyle, and local content. Our vision has always been to provide them with the same opportunities that were once available only to established digital publishers."
India's Digital Economy is Creating New Opportunities
India's digital landscape has transformed dramatically over the past decade. Affordable mobile data, increasing smartphone penetration, widespread adoption of UPI-based digital payments, and improved logistics have enabled millions of consumers to participate in online commerce.
Alongside this growth, the creator economy has expanded beyond YouTube and Instagram. Today, creators operate across Telegram channels, WhatsApp communities, blogs, websites, Facebook groups, regional-language platforms, and niche online communities, attracting highly engaged audiences with specialized content.
As audiences become more focused and communities become more trusted, affiliate marketing has emerged as an effective way for creators to monetize recommendations without relying solely on advertisements or one-time brand collaborations.
Unlike conventional digital advertising, affiliate marketing aligns the interests of brands and publishers. Creators earn commissions only when a desired customer action takes place, while brands pay for measurable business outcomes rather than impressions alone.
This performance-based model has contributed to the increasing adoption of affiliate marketing across India's growing digital ecosystem.
Supporting Publishers Beyond Metropolitan India
While India's largest cities played a significant role in the early growth of digital commerce, recent years have seen increasing participation from smaller cities where digital entrepreneurship is gaining momentum.
Recognising this shift, EarnPe has focused on building a platform that lowers the barriers to entry for aspiring affiliate marketers.
The platform enables publishers to discover campaigns, generate affiliate links, monitor campaign performance, and track commissions through a single dashboard. This simplified workflow allows creators to focus on producing quality content while managing their affiliate business efficiently.
Today, EarnPe's publisher network includes shopping influencers, technology reviewers, finance creators, bloggers, deal-sharing communities, coupon websites, YouTube creators, Telegram administrators, WhatsApp community owners, and digital entrepreneurs across hundreds of Indian cities.
According to the company, a growing proportion of new publisher registrations now originate from Tier 2 and Tier 3 locations, reflecting the broader democratization of India's digital economy.
Expanding Partnerships Across Multiple Industries
EarnPe's growth has been supported by an expanding portfolio of brand partnerships spanning several consumer sectors.
The platform currently offers affiliate campaigns across e-commerce, fashion, electronics, beauty and personal care, travel, finance, lifestyle, and other high-growth categories.
Its network includes more than 500 partner brands, including well-known names such as Flipkart, Myntra, and AJIO, providing publishers with a diverse range of campaigns that match the interests of their audiences.
For brands, affiliate marketing offers an opportunity to work with creators whose recommendations often carry greater credibility than traditional digital advertising.
By enabling brands to collaborate with publishers on a performance basis, EarnPe helps improve customer acquisition while maintaining a measurable return on marketing investment.
Helping Creators Build Sustainable Income
For many creators, building an audience is only one part of the journey. Developing sustainable and recurring revenue streams remains an equally important challenge.
Advertising revenue often fluctuates based on platform algorithms, seasonal demand, and advertiser budgets. Brand collaborations may be occasional rather than consistent.
Affiliate marketing provides an additional monetization channel that rewards creators for recommending products and services that align with their audience's interests.
EarnPe enables publishers to access campaigns from multiple brands through a single platform, eliminating the need to manage multiple affiliate accounts independently.
Whether creators publish shopping recommendations, product reviews, educational videos, comparison articles, or lifestyle content, the platform allows them to integrate affiliate marketing naturally into their existing content strategy.
According to the company, this approach helps creators diversify their income while maintaining authenticity and audience trust.
Real Success Stories
The impact of affiliate marketing is becoming increasingly visible within EarnPe's publisher community.
One publisher based in Jaipur built a niche shopping community focused on sharing deals, product recommendations, and online shopping tips. Through consistent audience engagement and strategic campaign selection, the publisher now earns more than ₹50,000 per month in affiliate commissions using the EarnPe platform.
The company says similar stories are emerging from multiple cities across India as creators recognise affiliate marketing as a long-term business model rather than simply an additional source of income.
These examples demonstrate how digital entrepreneurship is expanding beyond metropolitan India, creating opportunities for individuals regardless of geography or professional background.
Technology Designed for Performance Marketing
Behind the platform is a technology infrastructure built to simplify campaign management for publishers while improving transparency for brands.
EarnPe enables publishers to browse available campaigns, generate affiliate tracking links, monitor clicks and conversions, review commission reports, and analyse campaign performance through a unified interface.
For advertisers, the platform provides access to a growing network of performance-driven publishers capable of reaching consumers through trusted content and engaged communities.
The company's continued investment in technology aims to improve campaign discovery, analytics, reporting capabilities, and user experience while supporting future growth across both publisher and advertiser ecosystems.
Looking Ahead
India's creator economy continues to evolve at a rapid pace, and affiliate marketing is expected to play an increasingly important role in helping creators build sustainable businesses.
As consumers rely more heavily on creator recommendations before making purchasing decisions, brands are also placing greater emphasis on performance-based partnerships that deliver measurable outcomes.
EarnPe plans to expand its publisher ecosystem, strengthen brand partnerships, introduce additional automation and analytics capabilities, and continue investing in technologies that simplify affiliate marketing for both creators and advertisers.
The company believes the next phase of growth will be driven not only by increasing internet penetration but also by the growing maturity of India's creator ecosystem, where individuals are building specialised communities with highly engaged audiences.
"Our ambition extends beyond building an affiliate platform," added Marimuthu. "We want to create an ecosystem where creators, publishers and brands grow together through transparency, measurable performance and long-term partnerships. As more people explore digital entrepreneurship, we believe affiliate marketing will become one of the most accessible ways to build sustainable online businesses."
About EarnPe
Founded in 2022, EarnPe is an Indian affiliate marketing platform that connects publishers, creators, influencers, bloggers, shopping communities, and digital marketers with leading brands through performance-based marketing campaigns.
The platform provides campaign discovery, affiliate link generation, conversion tracking, reporting, and commission management through a unified dashboard. With a growing network of more than 5,000 publishers, 500+ brand partnerships, and over ₹100 crore in sales facilitated, EarnPe is helping creators across India monetize their audiences while enabling brands to scale customer acquisition through measurable performance marketing.
For more information, visit : https://earn.pe
 

VIWA Cables Sets Two-Year Roadmap Toward IPO Readiness


Nashik, Maharashtra — May 18, 2026 — VIWA Cables Pvt. Ltd., a Nashik-based wires and cables company, has announced its plan to work toward an Initial Public Offering (IPO) within the next two years, subject to business performance, market conditions, statutory requirements, and regulatory approvals.The company is preparing this roadmap as part of its long-term growth strategy. The focus will be on strengthening manufacturing capacity, improving internal systems, expanding distribution, building stronger financial discipline, and preparing the company for public market standards.
VIWA Cables currently offers wires and cables for residential, agricultural, commercial, and industrial use. Its product range includes house wires, FRLS wires, HRFR wires, ZHFR wires, LAN cables, CCTV cables, telephone cables, submersible cables, solar cables, industrial cables, flexible cables, armoured and unarmoured cables, welding cables, communication cables, automotive cables, and fire survival cables.
A Long-Term Step For A Growing Brand
The proposed IPO roadmap is not only about raising public capital. For VIWA Cables, it is also about building stronger governance, clearer reporting systems, better operational discipline, and a wider market presence.
The company believes that the Indian wires and cables sector has strong long-term potential. Demand is rising from housing, commercial construction, agriculture, industrial projects, solar installations, data networks, and infrastructure development.
VIWA Cables wants to prepare itself for this opportunity with a structured and responsible growth plan.
Preparing The Business Before Entering Public Markets
Over the next two years, VIWA Cables plans to focus on key business areas important before any public listing step. These include production capacity, quality control, dealer and distributor growth, product availability, brand visibility, financial reporting, compliance systems, and leadership depth.
The company also plans to strengthen its connection with electricians, contractors, retailers, builders, and project buyers. These groups play an important role in the wires and cables market because product trust is built through daily use, field performance, and consistent supply.
Founder-Led Vision For IPO Readiness
VIWA Cables has identified Mr. Amol Kadu as its Founder and Managing Director in public communication. Public company records also list Amol Chandrakant Kadu and Urmila Amol Kadu as directors of VIWA Cables Private Limited.
Speaking on the company’s IPO roadmap, Mr. Amol Kadu, Founder and Managing Director of VIWA Cables Pvt. Ltd., said:
“An IPO is a serious milestone for any company. For us, the next two years will be about preparation, discipline, and building the right foundation. We want to grow in a way that is responsible, transparent, and useful for our customers, dealers, electricians, and future stakeholders.”
He added:
“VIWA Cables is being built with a long-term view. Our aim is not only to enter more markets, but to build a company that earns trust through product quality, safe wiring solutions, and consistent business practices.”
Focus On Systems, Scale, And Trust
As part of the IPO preparation roadmap, VIWA Cables plans to invest in better business systems and stronger internal controls. The company wants to bring more structure into production planning, inventory management, distribution support, finance, documentation, and customer service.
This step is expected to help the company move from early growth to a more organised expansion phase.
For a wires and cables company, trust is built slowly. Electricians need dependable products. Dealers need consistent supply. Customers need safety. Builders and contractors need cables that perform well across different conditions. VIWA Cables plans to keep these practical needs at the centre of its growth.
Regulatory And Market Conditions Will Guide The Timeline
The company has made it clear that the IPO plan will depend on market conditions, company readiness, financial performance, and applicable regulatory requirements. In India, public market activity is regulated by the Securities and Exchange Board of India (SEBI), and listing processes require detailed disclosures, due diligence, and compliance steps.
VIWA Cables will evaluate the right timing, structure, and platform for a future public issue after completing the required preparation stages.
Expanding From Nashik To Wider Indian Markets
VIWA Cables is based in Nashik, Maharashtra, and is working to build its presence across wider Indian markets. Public distributor listings show that the company has been looking to appoint distributors for its wires and cables products across multiple regions.
The proposed IPO roadmap is expected to support this wider vision by helping the company become more structured, scalable, and visible in the electrical products industry.
A Step Toward Institutional Growth
VIWA Cables sees the next two years as an important period in its journey. The company wants to move carefully, strengthen its base, and prepare for a future where it can operate with higher transparency and stronger market confidence.
The IPO roadmap reflects this larger ambition. It is a step toward institutional growth, but the company plans to stay grounded in the same areas that matter most: quality, safety, reliability, and long-term relationships.
About VIWA Cables Pvt. Ltd.
VIWA Cables Pvt. Ltd. is a Nashik-based wires and cables company offering electrical wiring solutions for residential, agricultural, commercial, and industrial applications. The company’s product range includes house wires, agricultural cables, industrial cables, FRLS wires, HRFR wires, ZHFR wires, LAN cables, CCTV cables, telephone cables, submersible cables, solar cables, flexible cables, armoured and unarmoured cables, welding cables, communication cables, automotive cables, and fire survival cables.
The company focuses on safe wiring, consistent power flow, superior conductivity, and durable cable performance.
For more information visit: vivacables.com or Facebook page.

Top 10 Emerging Leadership Icons of India – May 2026
 1. Vikram Karmendra Singh is a contemporary Indian artist whose creative journey spans over three decades of disciplined exploration and conceptual depth. Known for his minimal lines and symbolic visual language, his work reflects themes of time, memory, literature, and introspection. Singh has exhibited at prominent venues including AIFACS Gallery, Nehru Centre Mumbai, India Habitat Centre, Arpana Art Gallery, and Gaiety Theatre Complex, Shimla. His notable exhibitions include 'Hues of Hope' and 'Kaalidas: Kaavya se Canvas tak' s work ' 'Meghadootam' Beyond exhibitions, he has contributed illustrations and designs to books and journals, creating a bridge between art and literature. In 2025, he received an Honorary Doctorate in Visual Art from Kennedy University , Paris .2. ADV Vishal Chaudhary is a young environmental activist, legal researcher, and social reform enthusiast dedicated to environmental protection and waste management awareness. Holding LLB and LLM qualifications, he is actively researching Waste Management Laws and Policies. His outstanding contribution to environmental conservation and social awareness earned him the “Udaan Excellence Award 2026” as the “Best Environmental Activist,” presented by Bollywood actress Ameesha Patel. He also received the “International Achievers Award 2026” and the “National Excellence Award 2026” for his work in environmental protection, legal awareness, and public welfare. Through research and social initiatives, he inspires youth toward sustainable development and positive societal change.
3. Dhayanidhi: Transforming Legal Access and Civic Governance in India
Dhayanidhi, a Chennai-based second generation lawyer and social reformer, is redefining legal access and governance in India. As the founder of “5 Rupee Lawyer,” he aims to make affordable legal services available to underprivileged communities, especially women and children. A specialist in divorce and family law, he practices in the Delhi and Madras High Courts, handling sensitive cases with expertise and empathy. He also leads “M & D Surrogacy Law Firm,” India’s first niche practice for IVF and surrogacy law. Through his “Chenani Youth Party,” Dhayanidhi promotes youth-driven civic governance, positioning himself as a dynamic leader driving social justice and systemic change in India.
4. Mr. Prashant Gunjan has been honored as Fiction Author of the Year 2026, recognizing his exceptional ability to blend imagination with intellectual depth. Known for bridging science, consciousness, and storytelling, his work captivates readers with thought-provoking narratives that go beyond entertainment. His unique voice transforms complex ideas into engaging fiction, inspiring curiosity and reflection. This achievement celebrates not just his creativity, but his vision of using literature as a medium to explore deeper human questions. With this recognition, he emerges as a powerful new voice redefining modern fiction and meaningful storytelling.
5.Jagjit Singh – Founder & Director, M. S. Loan Guru Pvt. Ltd.
Jagjit Singh is a seasoned financial expert and the Founder & Director of M. S. Loan Guru Pvt. Ltd., with over three decades of experience in India’s financial services sector. Since 1997, he has worked closely with individuals, MSMEs, and corporates, gaining deep insights into the challenges of financial awareness and access to funding. Driven by a vision to bridge this gap, he launched “Loanguru,” a pioneering platform focused on financial literacy, loan assistance, and income opportunities. His mission is to empower citizens, promote financial inclusion, and create a self-sustaining ecosystem that supports economic growth and grassroots development across India.
6. Guiding Lives Through Astrology
Jyotish Samrat Shree Debajit Sarma is a highly respected astrologer with over 30 years of experience in the field of Vedic astrology. Known for his accurate predictions and deep spiritual insight, he has guided thousands of individuals in matters of career, relationships, finance, and personal growth. His expertise spans horoscope analysis, vastu consultation, and effective remedial solutions rooted in ancient traditions. Over the years, he has received 20+ national and international awards, recognizing his excellence and contribution to astrology. His dedication and proven track record have earned him strong trust and reputation among clients worldwide.
7. Kshetry & Co.: Global Legal Excellence with Proven Results
Kshetry & Co. is a premier multinational law firm delivering seamless legal solutions across jurisdictions, industries, and time zones. With a strong presence in the USA, UAE, UK, Thailand, and India, the firm combines global expertise with local precision through its one-firm, one-standard approach.
From company formation and cross-border transactions to complex disputes, immigration, and compliance, every matter is handled with strategic clarity and measurable outcomes. Backed by experienced leadership, 9,000+ successful cases, and a worldwide network of professionals, Kshetry & Co. stands as a trusted partner for businesses seeking growth, protection, and long-term legal assurance.
8. R. N. Jothi is a committed nursing professional from the Andaman and Nicobar Islands with over seventeen years of experience in clinical practice and nursing education. She holds an M.Sc. in Nursing and is currently pursuing a Ph.D. in Nursing, demonstrating her dedication to research and academic excellence. She presently serves as a Nursing Officer at the Andaman and Nicobar Islands Institute of Medical Sciences. Known for her contribution to patient care and student development, she has received several prestigious honours, including the Mahatma Gandhi Excellence Service Award, Atal Bihari Vajpayee Award, Nurses Award 2025, Visionary Award, International Achievers Award, and Padmasree Global Excellence Award.
9. Rajesh Mohandas: Driving Responsible AI & Governance Excellence
Rajesh Mohandas, a technology transformation leader with over 24+ years of experience, was honored at the Asia Excellence Awards for his contributions to AI Governance Frameworks, Enterprise Risk Management, Legal Compliance, and Ethical AI adoption across Large Behavior and Action Models (LBM/LAM), World Models, and Hybrid AI Architectures.
Working closely with Adv. Sonia Rajesh - Sonia and Partners (www.lawyersonia.com⁠) corporate and commercial law arm, he helps enterprises integrate legal, regulatory, and governance intelligence into scalable AI transformation strategies. His work enables organizations to accelerate AI adoption, strengthen compliance readiness, optimize operational risk, and build responsible AI ecosystems aligned with evolving global regulations.
10. Dr. Ramkumari Harisankar Iyer is an award-winning cybersecurity and AI governance leader with over 30 years of global experience in driving secure digital transformation and operational excellence. She has successfully led enterprise cybersecurity, IT service management, and AI governance initiatives for Fortune 500 organizations across multiple industries. A highly accomplished ITIL trainer, practitioner, and mentor, she has transformed service reliability and process efficiency through innovation and strategic leadership. Recognized with more than 25 prestigious industry awards, including Top 100 CIO and CISO Champion, Dr. Iyer continues to inspire organizations with her expertise, leadership, and commitment to technological advancement and excellence

Top 10 Emerging Leadership Icons of India – May 2026
 

1. Vikram Karmendra Singh is a contemporary Indian artist whose creative journey spans over three decades of disciplined exploration and conceptual depth. Known for his minimal lines and symbolic visual language, his work reflects themes of time, memory, literature, and introspection. Singh has exhibited at prominent venues including AIFACS Gallery, Nehru Centre Mumbai, India Habitat Centre, Arpana Art Gallery, and Gaiety Theatre Complex, Shimla. His notable exhibitions include 'Hues of Hope' and 'Kaalidas: Kaavya se Canvas tak' s work ' 'Meghadootam' Beyond exhibitions, he has contributed illustrations and designs to books and journals, creating a bridge between art and literature. In 2025, he received an Honorary Doctorate in Visual Art from Kennedy University , Paris .2. ADV Vishal Chaudhary is a young environmental activist, legal researcher, and social reform enthusiast dedicated to environmental protection and waste management awareness. Holding LLB and LLM qualifications, he is actively researching Waste Management Laws and Policies. His outstanding contribution to environmental conservation and social awareness earned him the “Udaan Excellence Award 2026” as the “Best Environmental Activist,” presented by Bollywood actress Ameesha Patel. He also received the “International Achievers Award 2026” and the “National Excellence Award 2026” for his work in environmental protection, legal awareness, and public welfare. Through research and social initiatives, he inspires youth toward sustainable development and positive societal change.
3. Dhayanidhi: Transforming Legal Access and Civic Governance in India
Dhayanidhi, a Chennai-based second generation lawyer and social reformer, is redefining legal access and governance in India. As the founder of “5 Rupee Lawyer,” he aims to make affordable legal services available to underprivileged communities, especially women and children. A specialist in divorce and family law, he practices in the Delhi and Madras High Courts, handling sensitive cases with expertise and empathy. He also leads “M & D Surrogacy Law Firm,” India’s first niche practice for IVF and surrogacy law. Through his “Chenani Youth Party,” Dhayanidhi promotes youth-driven civic governance, positioning himself as a dynamic leader driving social justice and systemic change in India.
4. Mr. Prashant Gunjan has been honored as Fiction Author of the Year 2026, recognizing his exceptional ability to blend imagination with intellectual depth. Known for bridging science, consciousness, and storytelling, his work captivates readers with thought-provoking narratives that go beyond entertainment. His unique voice transforms complex ideas into engaging fiction, inspiring curiosity and reflection. This achievement celebrates not just his creativity, but his vision of using literature as a medium to explore deeper human questions. With this recognition, he emerges as a powerful new voice redefining modern fiction and meaningful storytelling.
5.Jagjit Singh – Founder & Director, M. S. Loan Guru Pvt. Ltd.
Jagjit Singh is a seasoned financial expert and the Founder & Director of M. S. Loan Guru Pvt. Ltd., with over three decades of experience in India’s financial services sector. Since 1997, he has worked closely with individuals, MSMEs, and corporates, gaining deep insights into the challenges of financial awareness and access to funding. Driven by a vision to bridge this gap, he launched “Loanguru,” a pioneering platform focused on financial literacy, loan assistance, and income opportunities. His mission is to empower citizens, promote financial inclusion, and create a self-sustaining ecosystem that supports economic growth and grassroots development across India.
6. Guiding Lives Through Astrology
Jyotish Samrat Shree Debajit Sarma is a highly respected astrologer with over 30 years of experience in the field of Vedic astrology. Known for his accurate predictions and deep spiritual insight, he has guided thousands of individuals in matters of career, relationships, finance, and personal growth. His expertise spans horoscope analysis, vastu consultation, and effective remedial solutions rooted in ancient traditions. Over the years, he has received 20+ national and international awards, recognizing his excellence and contribution to astrology. His dedication and proven track record have earned him strong trust and reputation among clients worldwide.
7. Kshetry & Co.: Global Legal Excellence with Proven Results
Kshetry & Co. is a premier multinational law firm delivering seamless legal solutions across jurisdictions, industries, and time zones. With a strong presence in the USA, UAE, UK, Thailand, and India, the firm combines global expertise with local precision through its one-firm, one-standard approach.
From company formation and cross-border transactions to complex disputes, immigration, and compliance, every matter is handled with strategic clarity and measurable outcomes. Backed by experienced leadership, 9,000+ successful cases, and a worldwide network of professionals, Kshetry & Co. stands as a trusted partner for businesses seeking growth, protection, and long-term legal assurance.
8. R. N. Jothi is a committed nursing professional from the Andaman and Nicobar Islands with over seventeen years of experience in clinical practice and nursing education. She holds an M.Sc. in Nursing and is currently pursuing a Ph.D. in Nursing, demonstrating her dedication to research and academic excellence. She presently serves as a Nursing Officer at the Andaman and Nicobar Islands Institute of Medical Sciences. Known for her contribution to patient care and student development, she has received several prestigious honours, including the Mahatma Gandhi Excellence Service Award, Atal Bihari Vajpayee Award, Nurses Award 2025, Visionary Award, International Achievers Award, and Padmasree Global Excellence Award.
9. Rajesh Mohandas: Driving Responsible AI & Governance Excellence
Rajesh Mohandas, a technology transformation leader with over 24+ years of experience, was honored at the Asia Excellence Awards for his contributions to AI Governance Frameworks, Enterprise Risk Management, Legal Compliance, and Ethical AI adoption across Large Behavior and Action Models (LBM/LAM), World Models, and Hybrid AI Architectures.
Working closely with Adv. Sonia Rajesh - Sonia and Partners (www.lawyersonia.com⁠) corporate and commercial law arm, he helps enterprises integrate legal, regulatory, and governance intelligence into scalable AI transformation strategies. His work enables organizations to accelerate AI adoption, strengthen compliance readiness, optimize operational risk, and build responsible AI ecosystems aligned with evolving global regulations.
10. Dr. Ramkumari Harisankar Iyer is an award-winning cybersecurity and AI governance leader with over 30 years of global experience in driving secure digital transformation and operational excellence. She has successfully led enterprise cybersecurity, IT service management, and AI governance initiatives for Fortune 500 organizations across multiple industries. A highly accomplished ITIL trainer, practitioner, and mentor, she has transformed service reliability and process efficiency through innovation and strategic leadership. Recognized with more than 25 prestigious industry awards, including Top 100 CIO and CISO Champion, Dr. Iyer continues to inspire organizations with her expertise, leadership, and commitment to technological advancement and excellence

Top 10 Emerging Leadership Icons of India – May 2026
1. Vikram Karmendra Singh is a contemporary Indian artist whose creative journey spans over three decades of disciplined exploration and conceptual depth. Known for his minimal lines and symbolic visual language, his work reflects themes of time, memory, literature, and introspection. Singh has exhibited at prominent venues including AIFACS Gallery, Nehru Centre Mumbai, India Habitat Centre, Arpana Art Gallery, and Gaiety Theatre Complex, Shimla. His notable exhibitions include 'Hues of Hope' and 'Kaalidas: Kaavya se Canvas tak' s work ' 'Meghadootam' Beyond exhibitions, he has contributed illustrations and designs to books and journals, creating a bridge between art and literature. In 2025, he received an Honorary Doctorate in Visual Art from Kennedy University , Paris .
2. ADV Vishal Chaudhary is a young environmental activist, legal researcher, and social reform enthusiast dedicated to environmental protection and waste management awareness. Holding LLB and LLM qualifications, he is actively researching Waste Management Laws and Policies. His outstanding contribution to environmental conservation and social awareness earned him the “Udaan Excellence Award 2026” as the “Best Environmental Activist,” presented by Bollywood actress Ameesha Patel. He also received the “International Achievers Award 2026” and the “National Excellence Award 2026” for his work in environmental protection, legal awareness, and public welfare. Through research and social initiatives, he inspires youth toward sustainable development and positive societal change.

3. Dhayanidhi: Transforming Legal Access and Civic Governance in India

Dhayanidhi, a Chennai-based second generation lawyer and social reformer, is redefining legal access and governance in India. As the founder of “5 Rupee Lawyer,” he aims to make affordable legal services available to underprivileged communities, especially women and children. A specialist in divorce and family law, he practices in the Delhi and Madras High Courts, handling sensitive cases with expertise and empathy. He also leads “M & D Surrogacy Law Firm,” India’s first niche practice for IVF and surrogacy law. Through his “Chenani Youth Party,” Dhayanidhi promotes youth-driven civic governance, positioning himself as a dynamic leader driving social justice and systemic change in India.

4. Mr. Prashant Gunjan has been honored as Fiction Author of the Year 2026, recognizing his exceptional ability to blend imagination with intellectual depth. Known for bridging science, consciousness, and storytelling, his work captivates readers with thought-provoking narratives that go beyond entertainment. His unique voice transforms complex ideas into engaging fiction, inspiring curiosity and reflection. This achievement celebrates not just his creativity, but his vision of using literature as a medium to explore deeper human questions. With this recognition, he emerges as a powerful new voice redefining modern fiction and meaningful storytelling.

5.Jagjit Singh – Founder & Director, M. S. Loan Guru Pvt. Ltd.

Jagjit Singh is a seasoned financial expert and the Founder & Director of M. S. Loan Guru Pvt. Ltd., with over three decades of experience in India’s financial services sector. Since 1997, he has worked closely with individuals, MSMEs, and corporates, gaining deep insights into the challenges of financial awareness and access to funding. Driven by a vision to bridge this gap, he launched “Loanguru,” a pioneering platform focused on financial literacy, loan assistance, and income opportunities. His mission is to empower citizens, promote financial inclusion, and create a self-sustaining ecosystem that supports economic growth and grassroots development across India.

6. Guiding Lives Through Astrology

Jyotish Samrat Shree Debajit Sarma is a highly respected astrologer with over 30 years of experience in the field of Vedic astrology. Known for his accurate predictions and deep spiritual insight, he has guided thousands of individuals in matters of career, relationships, finance, and personal growth. His expertise spans horoscope analysis, vastu consultation, and effective remedial solutions rooted in ancient traditions. Over the years, he has received 20+ national and international awards, recognizing his excellence and contribution to astrology. His dedication and proven track record have earned him strong trust and reputation among clients worldwide.

7. Kshetry & Co.: Global Legal Excellence with Proven Results

Kshetry & Co. is a premier multinational law firm delivering seamless legal solutions across jurisdictions, industries, and time zones. With a strong presence in the USA, UAE, UK, Thailand, and India, the firm combines global expertise with local precision through its one-firm, one-standard approach.

From company formation and cross-border transactions to complex disputes, immigration, and compliance, every matter is handled with strategic clarity and measurable outcomes. Backed by experienced leadership, 9,000+ successful cases, and a worldwide network of professionals, Kshetry & Co. stands as a trusted partner for businesses seeking growth, protection, and long-term legal assurance.

8. R. N. Jothi is a committed nursing professional from the Andaman and Nicobar Islands with over seventeen years of experience in clinical practice and nursing education. She holds an M.Sc. in Nursing and is currently pursuing a Ph.D. in Nursing, demonstrating her dedication to research and academic excellence. She presently serves as a Nursing Officer at the Andaman and Nicobar Islands Institute of Medical Sciences. Known for her contribution to patient care and student development, she has received several prestigious honours, including the Mahatma Gandhi Excellence Service Award, Atal Bihari Vajpayee Award, Nurses Award 2025, Visionary Award, International Achievers Award, and Padmasree Global Excellence Award.

9. Rajesh Mohandas: Driving Responsible AI & Governance Excellence

Rajesh Mohandas, a technology transformation leader with over 24+ years of experience, was honored at the Asia Excellence Awards for his contributions to AI Governance Frameworks, Enterprise Risk Management, Legal Compliance, and Ethical AI adoption across Large Behavior and Action Models (LBM/LAM), World Models, and Hybrid AI Architectures.

Working closely with Adv. Sonia Rajesh - Sonia and Partners (www.lawyersonia.com⁠) corporate and commercial law arm, he helps enterprises integrate legal, regulatory, and governance intelligence into scalable AI transformation strategies. His work enables organizations to accelerate AI adoption, strengthen compliance readiness, optimize operational risk, and build responsible AI ecosystems aligned with evolving global regulations.

10. Dr. Ramkumari Harisankar Iyer is an award-winning cybersecurity and AI governance leader with over 30 years of global experience in driving secure digital transformation and operational excellence. She has successfully led enterprise cybersecurity, IT service management, and AI governance initiatives for Fortune 500 organizations across multiple industries. A highly accomplished ITIL trainer, practitioner, and mentor, she has transformed service reliability and process efficiency through innovation and strategic leadership. Recognized with more than 25 prestigious industry awards, including Top 100 CIO and CISO Champion, Dr. Iyer continues to inspire organizations with her expertise, leadership, and commitment to technological advancement and excellence

Top 10 Emerging Leadership Icons of India – May 2026


1. Vikram Karmendra Singh is a contemporary Indian artist whose creative journey spans over three decades of disciplined exploration and conceptual depth. Known for his minimal lines and symbolic visual language, his work reflects themes of time, memory, literature, and introspection. Singh has exhibited at prominent venues including AIFACS Gallery, Nehru Centre Mumbai, India Habitat Centre, Arpana Art Gallery, and Gaiety Theatre Complex, Shimla. His notable exhibitions include 'Hues of Hope' and 'Kaalidas: Kaavya se Canvas tak' s work ' 'Meghadootam' Beyond exhibitions, he has contributed illustrations and designs to books and journals, creating a bridge between art and literature. In 2025, he received an Honorary Doctorate in Visual Art from Kennedy University , Paris .2. ADV Vishal Chaudhary is a young environmental activist, legal researcher, and social reform enthusiast dedicated to environmental protection and waste management awareness. Holding LLB and LLM qualifications, he is actively researching Waste Management Laws and Policies. His outstanding contribution to environmental conservation and social awareness earned him the “Udaan Excellence Award 2026” as the “Best Environmental Activist,” presented by Bollywood actress Ameesha Patel. He also received the “International Achievers Award 2026” and the “National Excellence Award 2026” for his work in environmental protection, legal awareness, and public welfare. Through research and social initiatives, he inspires youth toward sustainable development and positive societal change.
3. Dhayanidhi: Transforming Legal Access and Civic Governance in India
Dhayanidhi, a Chennai-based second generation lawyer and social reformer, is redefining legal access and governance in India. As the founder of “5 Rupee Lawyer,” he aims to make affordable legal services available to underprivileged communities, especially women and children. A specialist in divorce and family law, he practices in the Delhi and Madras High Courts, handling sensitive cases with expertise and empathy. He also leads “M & D Surrogacy Law Firm,” India’s first niche practice for IVF and surrogacy law. Through his “Chenani Youth Party,” Dhayanidhi promotes youth-driven civic governance, positioning himself as a dynamic leader driving social justice and systemic change in India.
4. Mr. Prashant Gunjan has been honored as Fiction Author of the Year 2026, recognizing his exceptional ability to blend imagination with intellectual depth. Known for bridging science, consciousness, and storytelling, his work captivates readers with thought-provoking narratives that go beyond entertainment. His unique voice transforms complex ideas into engaging fiction, inspiring curiosity and reflection. This achievement celebrates not just his creativity, but his vision of using literature as a medium to explore deeper human questions. With this recognition, he emerges as a powerful new voice redefining modern fiction and meaningful storytelling.
5.Jagjit Singh – Founder & Director, M. S. Loan Guru Pvt. Ltd.
Jagjit Singh is a seasoned financial expert and the Founder & Director of M. S. Loan Guru Pvt. Ltd., with over three decades of experience in India’s financial services sector. Since 1997, he has worked closely with individuals, MSMEs, and corporates, gaining deep insights into the challenges of financial awareness and access to funding. Driven by a vision to bridge this gap, he launched “Loanguru,” a pioneering platform focused on financial literacy, loan assistance, and income opportunities. His mission is to empower citizens, promote financial inclusion, and create a self-sustaining ecosystem that supports economic growth and grassroots development across India.
6. Guiding Lives Through Astrology
Jyotish Samrat Shree Debajit Sarma is a highly respected astrologer with over 30 years of experience in the field of Vedic astrology. Known for his accurate predictions and deep spiritual insight, he has guided thousands of individuals in matters of career, relationships, finance, and personal growth. His expertise spans horoscope analysis, vastu consultation, and effective remedial solutions rooted in ancient traditions. Over the years, he has received 20+ national and international awards, recognizing his excellence and contribution to astrology. His dedication and proven track record have earned him strong trust and reputation among clients worldwide.
7. Kshetry & Co.: Global Legal Excellence with Proven Results
Kshetry & Co. is a premier multinational law firm delivering seamless legal solutions across jurisdictions, industries, and time zones. With a strong presence in the USA, UAE, UK, Thailand, and India, the firm combines global expertise with local precision through its one-firm, one-standard approach.
From company formation and cross-border transactions to complex disputes, immigration, and compliance, every matter is handled with strategic clarity and measurable outcomes. Backed by experienced leadership, 9,000+ successful cases, and a worldwide network of professionals, Kshetry & Co. stands as a trusted partner for businesses seeking growth, protection, and long-term legal assurance.
8. R. N. Jothi is a committed nursing professional from the Andaman and Nicobar Islands with over seventeen years of experience in clinical practice and nursing education. She holds an M.Sc. in Nursing and is currently pursuing a Ph.D. in Nursing, demonstrating her dedication to research and academic excellence. She presently serves as a Nursing Officer at the Andaman and Nicobar Islands Institute of Medical Sciences. Known for her contribution to patient care and student development, she has received several prestigious honours, including the Mahatma Gandhi Excellence Service Award, Atal Bihari Vajpayee Award, Nurses Award 2025, Visionary Award, International Achievers Award, and Padmasree Global Excellence Award.
9. Rajesh Mohandas: Driving Responsible AI & Governance Excellence
Rajesh Mohandas, a technology transformation leader with over 24+ years of experience, was honored at the Asia Excellence Awards for his contributions to AI Governance Frameworks, Enterprise Risk Management, Legal Compliance, and Ethical AI adoption across Large Behavior and Action Models (LBM/LAM), World Models, and Hybrid AI Architectures.
Working closely with Adv. Sonia Rajesh - Sonia and Partners (www.lawyersonia.com⁠) corporate and commercial law arm, he helps enterprises integrate legal, regulatory, and governance intelligence into scalable AI transformation strategies. His work enables organizations to accelerate AI adoption, strengthen compliance readiness, optimize operational risk, and build responsible AI ecosystems aligned with evolving global regulations.
10. Dr. Ramkumari Harisankar Iyer is an award-winning cybersecurity and AI governance leader with over 30 years of global experience in driving secure digital transformation and operational excellence. She has successfully led enterprise cybersecurity, IT service management, and AI governance initiatives for Fortune 500 organizations across multiple industries. A highly accomplished ITIL trainer, practitioner, and mentor, she has transformed service reliability and process efficiency through innovation and strategic leadership. Recognized with more than 25 prestigious industry awards, including Top 100 CIO and CISO Champion, Dr. Iyer continues to inspire organizations with her expertise, leadership, and commitment to technological advancement and excellence

Top 10 Emerging Leadership Icons of India – May 2026


1. Vikram Karmendra Singh is a contemporary Indian artist whose creative journey spans over three decades of disciplined exploration and conceptual depth. Known for his minimal lines and symbolic visual language, his work reflects themes of time, memory, literature, and introspection. Singh has exhibited at prominent venues including AIFACS Gallery, Nehru Centre Mumbai, India Habitat Centre, Arpana Art Gallery, and Gaiety Theatre Complex, Shimla. His notable exhibitions include 'Hues of Hope' and 'Kaalidas: Kaavya se Canvas tak' s work ' 'Meghadootam' Beyond exhibitions, he has contributed illustrations and designs to books and journals, creating a bridge between art and literature. In 2025, he received an Honorary Doctorate in Visual Art from Kennedy University , Paris .2. ADV Vishal Chaudhary is a young environmental activist, legal researcher, and social reform enthusiast dedicated to environmental protection and waste management awareness. Holding LLB and LLM qualifications, he is actively researching Waste Management Laws and Policies. His outstanding contribution to environmental conservation and social awareness earned him the “Udaan Excellence Award 2026” as the “Best Environmental Activist,” presented by Bollywood actress Ameesha Patel. He also received the “International Achievers Award 2026” and the “National Excellence Award 2026” for his work in environmental protection, legal awareness, and public welfare. Through research and social initiatives, he inspires youth toward sustainable development and positive societal change.
3. Dhayanidhi: Transforming Legal Access and Civic Governance in India
Dhayanidhi, a Chennai-based second generation lawyer and social reformer, is redefining legal access and governance in India. As the founder of “5 Rupee Lawyer,” he aims to make affordable legal services available to underprivileged communities, especially women and children. A specialist in divorce and family law, he practices in the Delhi and Madras High Courts, handling sensitive cases with expertise and empathy. He also leads “M & D Surrogacy Law Firm,” India’s first niche practice for IVF and surrogacy law. Through his “Chenani Youth Party,” Dhayanidhi promotes youth-driven civic governance, positioning himself as a dynamic leader driving social justice and systemic change in India.
4. Mr. Prashant Gunjan has been honored as Fiction Author of the Year 2026, recognizing his exceptional ability to blend imagination with intellectual depth. Known for bridging science, consciousness, and storytelling, his work captivates readers with thought-provoking narratives that go beyond entertainment. His unique voice transforms complex ideas into engaging fiction, inspiring curiosity and reflection. This achievement celebrates not just his creativity, but his vision of using literature as a medium to explore deeper human questions. With this recognition, he emerges as a powerful new voice redefining modern fiction and meaningful storytelling.
5.Jagjit Singh – Founder & Director, M. S. Loan Guru Pvt. Ltd.
Jagjit Singh is a seasoned financial expert and the Founder & Director of M. S. Loan Guru Pvt. Ltd., with over three decades of experience in India’s financial services sector. Since 1997, he has worked closely with individuals, MSMEs, and corporates, gaining deep insights into the challenges of financial awareness and access to funding. Driven by a vision to bridge this gap, he launched “Loanguru,” a pioneering platform focused on financial literacy, loan assistance, and income opportunities. His mission is to empower citizens, promote financial inclusion, and create a self-sustaining ecosystem that supports economic growth and grassroots development across India.
6. Guiding Lives Through Astrology
Jyotish Samrat Shree Debajit Sarma is a highly respected astrologer with over 30 years of experience in the field of Vedic astrology. Known for his accurate predictions and deep spiritual insight, he has guided thousands of individuals in matters of career, relationships, finance, and personal growth. His expertise spans horoscope analysis, vastu consultation, and effective remedial solutions rooted in ancient traditions. Over the years, he has received 20+ national and international awards, recognizing his excellence and contribution to astrology. His dedication and proven track record have earned him strong trust and reputation among clients worldwide.
7. Kshetry & Co.: Global Legal Excellence with Proven Results
Kshetry & Co. is a premier multinational law firm delivering seamless legal solutions across jurisdictions, industries, and time zones. With a strong presence in the USA, UAE, UK, Thailand, and India, the firm combines global expertise with local precision through its one-firm, one-standard approach.
From company formation and cross-border transactions to complex disputes, immigration, and compliance, every matter is handled with strategic clarity and measurable outcomes. Backed by experienced leadership, 9,000+ successful cases, and a worldwide network of professionals, Kshetry & Co. stands as a trusted partner for businesses seeking growth, protection, and long-term legal assurance.
8. R. N. Jothi is a committed nursing professional from the Andaman and Nicobar Islands with over seventeen years of experience in clinical practice and nursing education. She holds an M.Sc. in Nursing and is currently pursuing a Ph.D. in Nursing, demonstrating her dedication to research and academic excellence. She presently serves as a Nursing Officer at the Andaman and Nicobar Islands Institute of Medical Sciences. Known for her contribution to patient care and student development, she has received several prestigious honours, including the Mahatma Gandhi Excellence Service Award, Atal Bihari Vajpayee Award, Nurses Award 2025, Visionary Award, International Achievers Award, and Padmasree Global Excellence Award.
9. Rajesh Mohandas: Driving Responsible AI & Governance Excellence
Rajesh Mohandas, a technology transformation leader with over 24+ years of experience, was honored at the Asia Excellence Awards for his contributions to AI Governance Frameworks, Enterprise Risk Management, Legal Compliance, and Ethical AI adoption across Large Behavior and Action Models (LBM/LAM), World Models, and Hybrid AI Architectures.
Working closely with Adv. Sonia Rajesh - Sonia and Partners (www.lawyersonia.com⁠) corporate and commercial law arm, he helps enterprises integrate legal, regulatory, and governance intelligence into scalable AI transformation strategies. His work enables organizations to accelerate AI adoption, strengthen compliance readiness, optimize operational risk, and build responsible AI ecosystems aligned with evolving global regulations.
10. Dr. Ramkumari Harisankar Iyer is an award-winning cybersecurity and AI governance leader with over 30 years of global experience in driving secure digital transformation and operational excellence. She has successfully led enterprise cybersecurity, IT service management, and AI governance initiatives for Fortune 500 organizations across multiple industries. A highly accomplished ITIL trainer, practitioner, and mentor, she has transformed service reliability and process efficiency through innovation and strategic leadership. Recognized with more than 25 prestigious industry awards, including Top 100 CIO and CISO Champion, Dr. Iyer continues to inspire organizations with her expertise, leadership, and commitment to technological advancement and excellence

Inside the Quiet Reinvention of India’s Luxury Wedding Industry


A Gurugram firm is treating weddings not just as events to be executed, but as deeply emotional experiences to be protected, and the rest of the industry is beginning to notice.Most Indian weddings, even the very expensive ones, are still held together by a quiet act of collective faith. Faith that the florist will turn up on time. Faith that the cousin in charge of logistics has actually checked the room blocks. Faith that the groom’s baraat party understands why it’s important to arrive on time.
An industry that delivers ₹3 crore weddings still runs, astonishingly, on WhatsApp groups, paper ledgers and the assumption that things will somehow work out.
Swati Sharma found that gap interesting. Then she found it unacceptable.
But the operational chaos was only part of what she noticed. As she spent more time around weddings, Sharma began seeing something deeper: the emotional exhaustion hidden beneath the glamour. Brides trying to protect their parents from stress while silently carrying their own. Grooms caught between family expectations and wanting the wedding to still feel personal. Mothers staying awake till 3 am worrying about guest lists instead of enjoying one of the biggest milestones of their lives.
For Sharma, weddings stopped feeling like “events” very quickly. They began to feel like emotionally charged life transitions that deserved care, softness and structure in equal measure.
The Role of an Emotional Anchor
“People think wedding planners only manage decor and logistics,” Swati says. “But somewhere along the way, we become emotional anchors. We become the bridge between generations, between the couple and their families, between expectation and reality.”
Sharma is the founder of Saffron Events, the Gurugram-based wedding planning firm she incorporated in December 2021 after more than a decade across marketing and creative roles. In the years since, she has quietly built one of the most talked-about names in Delhi NCR’s premium wedding circuit, planning full-service and destination weddings across India in the ₹50 lakh to ₹3 crore-plus bracket.
The growth has come not from louder marketing, but from a refusal to treat weddings like assembly-line productions.
A Brand Brief Before a Pinterest Board
Walk into most Indian wedding meetings and the first reference shared is a Pinterest board. Walk into a Saffron meeting and you are more likely to be asked how the bride and groom first met. The answer matters because it becomes the brief, and at Saffron, every wedding starts there.
“Decor is just the surface,” Swati says. “The real craft is in the thinking before the decor. When you start with a story instead of a Pinterest board, the entire event begins to feel intentional.”
That single discipline, lifted straight from her marketing background, changes everything downstream. The mandap stops being a Pinterest replica and starts becoming an extension of a memory. The welcome hamper stops being generic gifting and starts saying something about the couple themselves.
The result is a category of wedding production the traditional industry rarely manages consistently: celebrations that feel emotionally art-directed rather than simply assembled.
One recent multi-city celebration unfolded across Kolkata, Singapore, Paris and Delhi, with each city treated as a chapter in the couple’s story rather than four disconnected events.
● Kolkata honoured their roots.
● Singapore represented where their relationship began.
● Paris was intimate and deeply personal.
● Delhi became the culmination.
The themes, dress codes, music and guest experiences shifted from city to city, but the emotional narrative held throughout.
Building Systems To Turn Chaos Into Successful Events
The visible work, Swati says, is actually the easier half. The harder, and far less glamorous, work happens behind the scenes.
Indian wedding planning, even at the luxury end, has historically been resistant to systems. Leads arrive on WhatsApp and disappear in the same place. Vendor payments are tracked manually. Finance management becomes a reactive scramble days before an event. For an industry handling crores per project, the absence of infrastructure has long been accepted as normal.
Sharma did not want Saffron to function on stress and improvisation.
“We never built systems to sound tech-forward,” Swati says. “We built them because families deserve peace of mind. When someone trusts us with one of the biggest moments of their lives, they should not be worrying about missed payments, confused timelines or vendor follow-ups.”
That thinking led Saffron to develop FinTrack+, a finance tracking platform built specifically for Indian event planners, with GST treatment, TDS mechanics, vendor payouts and project-wise profitability integrated into the core.
In parallel, the company also launched Plan with Saffron, a vetted vendor ecosystem featuring a structured Vendor Onboarding process where photographers, decorators, makeup artists, caterers and venues go through evaluation before entering the network.
The CRM is automated. The lead pipeline is streamlined. The backend functions with the precision of an agency rather than the chaos traditionally associated with wedding planning.
But Swati insists the systems were never the destination. They were meant to create emotional breathing room.
“At our core, we are not just consultants,” Swati says. “We are confidants. Sometimes negotiators. Sometimes protectors. Sometimes simply the people a bride calls when she feels overwhelmed and cannot say it out loud to her family.”
The Real Product Is Not the Wedding
With operations running more smoothly behind the scenes, the team’s real focus becomes something harder to quantify: interpretation.
A Saffron onboarding rarely begins with venue options or colour palettes. It begins with long conversations to explore the core of the celebration:
● How did the couple meet?
● Which rituals matter deeply to each side of the family?
● Which traditions can be modernised, and which should remain untouched?
● What does celebration look like for this particular family?
Only then does planning begin. And once it does, every detail becomes intentional: the flow of ceremonies, the regional flavours on the menu, the gifting, the lighting transitions, the music cues, and the emotional rhythm of the evening itself.
For Sharma, personalization is no longer a luxury add-on. It is the entire product. One of her most emotional moments came after a wedding where the bride’s father quietly pulled her aside after the pheras.
"He told me, ‘For the first time in six months, I actually got to sit and watch my daughter get married instead of worrying about what could go wrong.’"
“That stayed with me,” Swati says. “Because that is the real job. Not just creating beautiful weddings, but giving families the chance to truly be present inside them.”
A Different Kind of Wedding Company
What Saffron represents is less a single company and more a larger generational shift within India’s luxury wedding industry: founders with backgrounds in branding and storytelling, operational systems built in-house, and a move away from excess toward intentionality.
For couples planning weddings in Delhi NCR or destination celebrations across India, expectations are quietly changing. Weddings are no longer judged only by scale, but by how personal they feel.
Saffron now offers Full Wedding Planning, Partial Planning, Day-of Coordination, Décor & Styling and Destination Wedding services, along with one-on-one consultations for couples still in the early stages of planning.
But ask Swati what she believes clients remember most, and her answer has very little to do with decor.
“In the end, people rarely remember weddings only for how they looked,” Swati says. “They remember how they felt.”
For many clients, that feeling becomes the defining memory long after the event itself ends.
“We initially hired Saffron for planning and decor,” says a recent bride from Delhi NCR. “But somewhere during the process, they became our safest space. They handled difficult conversations with so much grace, protected our vision without dismissing our parents’ emotions, and somehow made an overwhelming process feel deeply personal. By the wedding day, they didn’t feel like vendors. They felt like family.”
The decor eventually gets archived. The photographs get framed. But the feeling of being understood stays. And perhaps that is what the next generation of luxury wedding planning in India is really becoming: not louder weddings, but more meaningful ones.

Roobai Introduces Smart Price Tracking to Help Indian Consumers Buy at the Right Time


Online shopping has made almost every product accessible with a few taps on a smartphone. From smartphones and laptops to home appliances and fashion, consumers now have more choices than ever before. But with that convenience comes a growing challenge—knowing when to buy.Prices on leading e-commerce platforms rarely stay the same. They change throughout the day based on inventory, demand, seller competition, promotional campaigns, and seasonal events. A product priced at ₹45,999 today could be available for several thousand rupees less tomorrow. For many shoppers, keeping track of these fluctuations has become nearly impossible.
Roobai, an Indian shopping automation platform, aims to solve this problem by helping consumers monitor product prices automatically and notifying them when prices drop.
Instead of repeatedly visiting product pages or waiting for major sale announcements, shoppers can simply add the product they want to track. Roobai continuously monitors the listing and sends an alert when the price falls, allowing users to make purchasing decisions based on actual price movements rather than guesswork.
"Most people don't mind waiting a few days if it means saving a few thousand rupees," said a spokesperson for Roobai. "The difficult part is knowing when that opportunity arrives. That's exactly what Roobai is designed to solve."
Online Shopping Has Become More Complex
India's e-commerce sector continues to expand rapidly, driven by increasing internet penetration, affordable smartphones, digital payments, and improved logistics. Millions of consumers now shop online for everything from groceries to premium electronics.
At the same time, pricing strategies have become increasingly dynamic.
Retailers continuously adjust prices based on inventory availability, customer demand, seller competition, and promotional performance. During festive shopping seasons, the same product may be listed at multiple prices within a single week.
Many consumers respond by bookmarking products, comparing prices across websites, or checking listings multiple times before making a purchase. While this approach may occasionally result in savings, it also consumes time and often fails to capture short-lived discounts.
Flash sales, lightning deals, coupon-based offers, and limited-time promotions can disappear within hours, leaving shoppers uncertain about whether they purchased at the best available price.
Shopping Smarter Instead of Checking Constantly
Roobai was built around a simple idea: shoppers shouldn't have to monitor prices manually.
Once a product is added for tracking, the platform automatically watches price changes in the background. Whenever a meaningful price reduction occurs, users receive a notification, enabling them to decide whether it's the right time to buy.
The process removes much of the uncertainty associated with online shopping while reducing the effort required to find genuine deals.
Unlike traditional deal websites that display thousands of offers every day, Roobai focuses on products that consumers already intend to purchase.
That distinction is important because it shifts the experience from browsing random discounts to tracking products that matter to individual shoppers.
Built for India's Biggest Sale Events
Major shopping festivals such as Amazon Great Indian Festival and Flipkart Big Billion Days attract millions of buyers every year.
Although these events are widely associated with deep discounts, pricing patterns are often less predictable than consumers expect.
Some products receive their biggest discounts on the first day of the sale, while others become cheaper midway through the campaign. Certain offers appear only for a few hours before prices return to normal.
For consumers, identifying the best time to buy can be difficult without continuously monitoring listings.
Roobai allows users to prepare in advance by tracking products before the sale begins. When prices reach attractive levels during the event, shoppers receive alerts immediately, helping them act before the offer expires.
Dedicated Tracking for Amazon and Flipkart
Roobai currently provides dedicated tracking tools for India's two largest online marketplaces.
Its Amazon Deal Finder automatically monitors products sold on Amazon and alerts users whenever prices fall significantly.
Similarly, the Flipkart Deal Finder follows products listed on Flipkart and notifies users whenever discounts become available.
Both tools are designed to work continuously, eliminating the need for manual price checks throughout the day.
Helping Consumers Make Better Purchasing Decisions
Price tracking is becoming increasingly relevant across multiple product categories.
A family planning to purchase a refrigerator may prefer to wait until prices improve during a festival campaign.
A student buying a laptop for college may monitor several models before deciding which offers the best value.
Someone upgrading to a new smartphone may choose to postpone the purchase for a week if there is a reasonable chance of securing a better deal.
In each of these situations, timely information can translate into meaningful savings.
Rather than encouraging impulse purchases, Roobai supports a more informed approach by helping consumers understand how prices move over time.
The Rise of Shopping Automation
Automation has transformed industries ranging from banking and transportation to customer service and personal finance.
Shopping is beginning to follow the same path.
Instead of relying on manual research, consumers are increasingly using technology to compare products, monitor prices, and identify better buying opportunities.
Price tracking tools represent one of the fastest-growing segments within this broader trend, particularly among shoppers looking to maximize value without investing additional time.
As online retail becomes more competitive, technologies that simplify purchasing decisions are expected to play a larger role in the overall shopping experience.
Looking Ahead
Roobai plans to continue expanding its shopping intelligence platform with additional features that help consumers save both time and money.
The company's long-term vision is to build a smarter shopping assistant capable of helping users discover genuine deals, monitor price history, and make more informed purchasing decisions across multiple online marketplaces.
As India's digital commerce ecosystem continues to evolve, platforms that reduce uncertainty and improve purchasing confidence are likely to become increasingly valuable for everyday shoppers.
About Roobai
Roobai is an Indian shopping automation platform that helps consumers track product prices, discover genuine offers, and receive instant price-drop alerts across leading e-commerce marketplaces. By automating price monitoring, the platform enables shoppers to buy at the right time while avoiding the hassle of checking product listings repeatedly.
For more information, visit https://roobai.com or download the Android app from the Google Play Store - https://roobai.com/onelink.
 



 
 
 
 
 
 
 
 
 

EarnPe Crosses 5,000 Publishers and 500 Brand Partnerships as India's Creator Economy Expands Beyond Metro Cities


India's affiliate marketing industry is witnessing a significant shift as creators and digital entrepreneurs from Tier 2 and Tier 3 cities increasingly embrace performance marketing as a sustainable source of income. Driven by expanding internet access, affordable smartphones, digital payments, and the rapid growth of regional content, affiliate marketing is becoming an accessible business opportunity for individuals across the country.Reflecting this trend, EarnPe, an Indian affiliate marketing platform, today announced that it has grown its network to more than 5,000 publishers, partnered with over 500 brands, and facilitated more than ₹100 crore in sales through its performance marketing ecosystem since its launch in October 2022.
The milestone highlights the growing adoption of affiliate marketing among creators, influencers, bloggers, shopping communities, and digital publishers who are seeking long-term monetization opportunities beyond traditional advertising and sponsored content.
Founded by Prabhu Marimuthu and Magesh Subramanian, EarnPe was created with a clear objective—to simplify affiliate marketing for Indian publishers while helping brands connect with high-intent consumers through measurable, performance-based campaigns.
"Affiliate marketing in India is no longer limited to large publishers or creators in metropolitan cities," said Prabhu Marimuthu, Co-founder of EarnPe. "Over the last few years, we've seen remarkable growth from creators in smaller cities who are building engaged communities around shopping, technology, finance, education, lifestyle, and local content. Our vision has always been to provide them with the same opportunities that were once available only to established digital publishers."
India's Digital Economy is Creating New Opportunities
India's digital landscape has transformed dramatically over the past decade. Affordable mobile data, increasing smartphone penetration, widespread adoption of UPI-based digital payments, and improved logistics have enabled millions of consumers to participate in online commerce.
Alongside this growth, the creator economy has expanded beyond YouTube and Instagram. Today, creators operate across Telegram channels, WhatsApp communities, blogs, websites, Facebook groups, regional-language platforms, and niche online communities, attracting highly engaged audiences with specialized content.
As audiences become more focused and communities become more trusted, affiliate marketing has emerged as an effective way for creators to monetize recommendations without relying solely on advertisements or one-time brand collaborations.
Unlike conventional digital advertising, affiliate marketing aligns the interests of brands and publishers. Creators earn commissions only when a desired customer action takes place, while brands pay for measurable business outcomes rather than impressions alone.
This performance-based model has contributed to the increasing adoption of affiliate marketing across India's growing digital ecosystem.
Supporting Publishers Beyond Metropolitan India
While India's largest cities played a significant role in the early growth of digital commerce, recent years have seen increasing participation from smaller cities where digital entrepreneurship is gaining momentum.
Recognising this shift, EarnPe has focused on building a platform that lowers the barriers to entry for aspiring affiliate marketers.
The platform enables publishers to discover campaigns, generate affiliate links, monitor campaign performance, and track commissions through a single dashboard. This simplified workflow allows creators to focus on producing quality content while managing their affiliate business efficiently.
Today, EarnPe's publisher network includes shopping influencers, technology reviewers, finance creators, bloggers, deal-sharing communities, coupon websites, YouTube creators, Telegram administrators, WhatsApp community owners, and digital entrepreneurs across hundreds of Indian cities.
According to the company, a growing proportion of new publisher registrations now originate from Tier 2 and Tier 3 locations, reflecting the broader democratization of India's digital economy.
Expanding Partnerships Across Multiple Industries
EarnPe's growth has been supported by an expanding portfolio of brand partnerships spanning several consumer sectors.
The platform currently offers affiliate campaigns across e-commerce, fashion, electronics, beauty and personal care, travel, finance, lifestyle, and other high-growth categories.
Its network includes more than 500 partner brands, including well-known names such as Flipkart, Myntra, and AJIO, providing publishers with a diverse range of campaigns that match the interests of their audiences.
For brands, affiliate marketing offers an opportunity to work with creators whose recommendations often carry greater credibility than traditional digital advertising.
By enabling brands to collaborate with publishers on a performance basis, EarnPe helps improve customer acquisition while maintaining a measurable return on marketing investment.
Helping Creators Build Sustainable Income
For many creators, building an audience is only one part of the journey. Developing sustainable and recurring revenue streams remains an equally important challenge.
Advertising revenue often fluctuates based on platform algorithms, seasonal demand, and advertiser budgets. Brand collaborations may be occasional rather than consistent.
Affiliate marketing provides an additional monetization channel that rewards creators for recommending products and services that align with their audience's interests.
EarnPe enables publishers to access campaigns from multiple brands through a single platform, eliminating the need to manage multiple affiliate accounts independently.
Whether creators publish shopping recommendations, product reviews, educational videos, comparison articles, or lifestyle content, the platform allows them to integrate affiliate marketing naturally into their existing content strategy.
According to the company, this approach helps creators diversify their income while maintaining authenticity and audience trust.
Real Success Stories
The impact of affiliate marketing is becoming increasingly visible within EarnPe's publisher community.
One publisher based in Jaipur built a niche shopping community focused on sharing deals, product recommendations, and online shopping tips. Through consistent audience engagement and strategic campaign selection, the publisher now earns more than ₹50,000 per month in affiliate commissions using the EarnPe platform.
The company says similar stories are emerging from multiple cities across India as creators recognise affiliate marketing as a long-term business model rather than simply an additional source of income.
These examples demonstrate how digital entrepreneurship is expanding beyond metropolitan India, creating opportunities for individuals regardless of geography or professional background.
Technology Designed for Performance Marketing
Behind the platform is a technology infrastructure built to simplify campaign management for publishers while improving transparency for brands.
EarnPe enables publishers to browse available campaigns, generate affiliate tracking links, monitor clicks and conversions, review commission reports, and analyse campaign performance through a unified interface.
For advertisers, the platform provides access to a growing network of performance-driven publishers capable of reaching consumers through trusted content and engaged communities.
The company's continued investment in technology aims to improve campaign discovery, analytics, reporting capabilities, and user experience while supporting future growth across both publisher and advertiser ecosystems.
Looking Ahead
India's creator economy continues to evolve at a rapid pace, and affiliate marketing is expected to play an increasingly important role in helping creators build sustainable businesses.
As consumers rely more heavily on creator recommendations before making purchasing decisions, brands are also placing greater emphasis on performance-based partnerships that deliver measurable outcomes.
EarnPe plans to expand its publisher ecosystem, strengthen brand partnerships, introduce additional automation and analytics capabilities, and continue investing in technologies that simplify affiliate marketing for both creators and advertisers.
The company believes the next phase of growth will be driven not only by increasing internet penetration but also by the growing maturity of India's creator ecosystem, where individuals are building specialised communities with highly engaged audiences.
"Our ambition extends beyond building an affiliate platform," added Marimuthu. "We want to create an ecosystem where creators, publishers and brands grow together through transparency, measurable performance and long-term partnerships. As more people explore digital entrepreneurship, we believe affiliate marketing will become one of the most accessible ways to build sustainable online businesses."
About EarnPe
Founded in 2022, EarnPe is an Indian affiliate marketing platform that connects publishers, creators, influencers, bloggers, shopping communities, and digital marketers with leading brands through performance-based marketing campaigns.
The platform provides campaign discovery, affiliate link generation, conversion tracking, reporting, and commission management through a unified dashboard. With a growing network of more than 5,000 publishers, 500+ brand partnerships, and over ₹100 crore in sales facilitated, EarnPe is helping creators across India monetize their audiences while enabling brands to scale customer acquisition through measurable performance marketing.
For more information, visit : https://earn.pe
 

EarnPe Crosses 5,000 Publishers and 500 Brand Partnerships as India's Creator Economy Expands Beyond Metro Cities


India's affiliate marketing industry is witnessing a significant shift as creators and digital entrepreneurs from Tier 2 and Tier 3 cities increasingly embrace performance marketing as a sustainable source of income. Driven by expanding internet access, affordable smartphones, digital payments, and the rapid growth of regional content, affiliate marketing is becoming an accessible business opportunity for individuals across the country.Reflecting this trend, EarnPe, an Indian affiliate marketing platform, today announced that it has grown its network to more than 5,000 publishers, partnered with over 500 brands, and facilitated more than ₹100 crore in sales through its performance marketing ecosystem since its launch in October 2022.
The milestone highlights the growing adoption of affiliate marketing among creators, influencers, bloggers, shopping communities, and digital publishers who are seeking long-term monetization opportunities beyond traditional advertising and sponsored content.
Founded by Prabhu Marimuthu and Magesh Subramanian, EarnPe was created with a clear objective—to simplify affiliate marketing for Indian publishers while helping brands connect with high-intent consumers through measurable, performance-based campaigns.
"Affiliate marketing in India is no longer limited to large publishers or creators in metropolitan cities," said Prabhu Marimuthu, Co-founder of EarnPe. "Over the last few years, we've seen remarkable growth from creators in smaller cities who are building engaged communities around shopping, technology, finance, education, lifestyle, and local content. Our vision has always been to provide them with the same opportunities that were once available only to established digital publishers."
India's Digital Economy is Creating New Opportunities
India's digital landscape has transformed dramatically over the past decade. Affordable mobile data, increasing smartphone penetration, widespread adoption of UPI-based digital payments, and improved logistics have enabled millions of consumers to participate in online commerce.
Alongside this growth, the creator economy has expanded beyond YouTube and Instagram. Today, creators operate across Telegram channels, WhatsApp communities, blogs, websites, Facebook groups, regional-language platforms, and niche online communities, attracting highly engaged audiences with specialized content.
As audiences become more focused and communities become more trusted, affiliate marketing has emerged as an effective way for creators to monetize recommendations without relying solely on advertisements or one-time brand collaborations.
Unlike conventional digital advertising, affiliate marketing aligns the interests of brands and publishers. Creators earn commissions only when a desired customer action takes place, while brands pay for measurable business outcomes rather than impressions alone.
This performance-based model has contributed to the increasing adoption of affiliate marketing across India's growing digital ecosystem.
Supporting Publishers Beyond Metropolitan India
While India's largest cities played a significant role in the early growth of digital commerce, recent years have seen increasing participation from smaller cities where digital entrepreneurship is gaining momentum.
Recognising this shift, EarnPe has focused on building a platform that lowers the barriers to entry for aspiring affiliate marketers.
The platform enables publishers to discover campaigns, generate affiliate links, monitor campaign performance, and track commissions through a single dashboard. This simplified workflow allows creators to focus on producing quality content while managing their affiliate business efficiently.
Today, EarnPe's publisher network includes shopping influencers, technology reviewers, finance creators, bloggers, deal-sharing communities, coupon websites, YouTube creators, Telegram administrators, WhatsApp community owners, and digital entrepreneurs across hundreds of Indian cities.
According to the company, a growing proportion of new publisher registrations now originate from Tier 2 and Tier 3 locations, reflecting the broader democratization of India's digital economy.
Expanding Partnerships Across Multiple Industries
EarnPe's growth has been supported by an expanding portfolio of brand partnerships spanning several consumer sectors.
The platform currently offers affiliate campaigns across e-commerce, fashion, electronics, beauty and personal care, travel, finance, lifestyle, and other high-growth categories.
Its network includes more than 500 partner brands, including well-known names such as Flipkart, Myntra, and AJIO, providing publishers with a diverse range of campaigns that match the interests of their audiences.
For brands, affiliate marketing offers an opportunity to work with creators whose recommendations often carry greater credibility than traditional digital advertising.
By enabling brands to collaborate with publishers on a performance basis, EarnPe helps improve customer acquisition while maintaining a measurable return on marketing investment.
Helping Creators Build Sustainable Income
For many creators, building an audience is only one part of the journey. Developing sustainable and recurring revenue streams remains an equally important challenge.
Advertising revenue often fluctuates based on platform algorithms, seasonal demand, and advertiser budgets. Brand collaborations may be occasional rather than consistent.
Affiliate marketing provides an additional monetization channel that rewards creators for recommending products and services that align with their audience's interests.
EarnPe enables publishers to access campaigns from multiple brands through a single platform, eliminating the need to manage multiple affiliate accounts independently.
Whether creators publish shopping recommendations, product reviews, educational videos, comparison articles, or lifestyle content, the platform allows them to integrate affiliate marketing naturally into their existing content strategy.
According to the company, this approach helps creators diversify their income while maintaining authenticity and audience trust.
Real Success Stories
The impact of affiliate marketing is becoming increasingly visible within EarnPe's publisher community.
One publisher based in Jaipur built a niche shopping community focused on sharing deals, product recommendations, and online shopping tips. Through consistent audience engagement and strategic campaign selection, the publisher now earns more than ₹50,000 per month in affiliate commissions using the EarnPe platform.
The company says similar stories are emerging from multiple cities across India as creators recognise affiliate marketing as a long-term business model rather than simply an additional source of income.
These examples demonstrate how digital entrepreneurship is expanding beyond metropolitan India, creating opportunities for individuals regardless of geography or professional background.
Technology Designed for Performance Marketing
Behind the platform is a technology infrastructure built to simplify campaign management for publishers while improving transparency for brands.
EarnPe enables publishers to browse available campaigns, generate affiliate tracking links, monitor clicks and conversions, review commission reports, and analyse campaign performance through a unified interface.
For advertisers, the platform provides access to a growing network of performance-driven publishers capable of reaching consumers through trusted content and engaged communities.
The company's continued investment in technology aims to improve campaign discovery, analytics, reporting capabilities, and user experience while supporting future growth across both publisher and advertiser ecosystems.
Looking Ahead
India's creator economy continues to evolve at a rapid pace, and affiliate marketing is expected to play an increasingly important role in helping creators build sustainable businesses.
As consumers rely more heavily on creator recommendations before making purchasing decisions, brands are also placing greater emphasis on performance-based partnerships that deliver measurable outcomes.
EarnPe plans to expand its publisher ecosystem, strengthen brand partnerships, introduce additional automation and analytics capabilities, and continue investing in technologies that simplify affiliate marketing for both creators and advertisers.
The company believes the next phase of growth will be driven not only by increasing internet penetration but also by the growing maturity of India's creator ecosystem, where individuals are building specialised communities with highly engaged audiences.
"Our ambition extends beyond building an affiliate platform," added Marimuthu. "We want to create an ecosystem where creators, publishers and brands grow together through transparency, measurable performance and long-term partnerships. As more people explore digital entrepreneurship, we believe affiliate marketing will become one of the most accessible ways to build sustainable online businesses."
About EarnPe
Founded in 2022, EarnPe is an Indian affiliate marketing platform that connects publishers, creators, influencers, bloggers, shopping communities, and digital marketers with leading brands through performance-based marketing campaigns.
The platform provides campaign discovery, affiliate link generation, conversion tracking, reporting, and commission management through a unified dashboard. With a growing network of more than 5,000 publishers, 500+ brand partnerships, and over ₹100 crore in sales facilitated, EarnPe is helping creators across India monetize their audiences while enabling brands to scale customer acquisition through measurable performance marketing.
For more information, visit : https://earn.pe
 

VIWA Cables Sets Two-Year Roadmap Toward IPO Readiness


Nashik, Maharashtra — May 18, 2026 — VIWA Cables Pvt. Ltd., a Nashik-based wires and cables company, has announced its plan to work toward an Initial Public Offering (IPO) within the next two years, subject to business performance, market conditions, statutory requirements, and regulatory approvals.The company is preparing this roadmap as part of its long-term growth strategy. The focus will be on strengthening manufacturing capacity, improving internal systems, expanding distribution, building stronger financial discipline, and preparing the company for public market standards.
VIWA Cables currently offers wires and cables for residential, agricultural, commercial, and industrial use. Its product range includes house wires, FRLS wires, HRFR wires, ZHFR wires, LAN cables, CCTV cables, telephone cables, submersible cables, solar cables, industrial cables, flexible cables, armoured and unarmoured cables, welding cables, communication cables, automotive cables, and fire survival cables.
A Long-Term Step For A Growing Brand
The proposed IPO roadmap is not only about raising public capital. For VIWA Cables, it is also about building stronger governance, clearer reporting systems, better operational discipline, and a wider market presence.
The company believes that the Indian wires and cables sector has strong long-term potential. Demand is rising from housing, commercial construction, agriculture, industrial projects, solar installations, data networks, and infrastructure development.
VIWA Cables wants to prepare itself for this opportunity with a structured and responsible growth plan.
Preparing The Business Before Entering Public Markets
Over the next two years, VIWA Cables plans to focus on key business areas important before any public listing step. These include production capacity, quality control, dealer and distributor growth, product availability, brand visibility, financial reporting, compliance systems, and leadership depth.
The company also plans to strengthen its connection with electricians, contractors, retailers, builders, and project buyers. These groups play an important role in the wires and cables market because product trust is built through daily use, field performance, and consistent supply.
Founder-Led Vision For IPO Readiness
VIWA Cables has identified Mr. Amol Kadu as its Founder and Managing Director in public communication. Public company records also list Amol Chandrakant Kadu and Urmila Amol Kadu as directors of VIWA Cables Private Limited.
Speaking on the company’s IPO roadmap, Mr. Amol Kadu, Founder and Managing Director of VIWA Cables Pvt. Ltd., said:
“An IPO is a serious milestone for any company. For us, the next two years will be about preparation, discipline, and building the right foundation. We want to grow in a way that is responsible, transparent, and useful for our customers, dealers, electricians, and future stakeholders.”
He added:
“VIWA Cables is being built with a long-term view. Our aim is not only to enter more markets, but to build a company that earns trust through product quality, safe wiring solutions, and consistent business practices.”
Focus On Systems, Scale, And Trust
As part of the IPO preparation roadmap, VIWA Cables plans to invest in better business systems and stronger internal controls. The company wants to bring more structure into production planning, inventory management, distribution support, finance, documentation, and customer service.
This step is expected to help the company move from early growth to a more organised expansion phase.
For a wires and cables company, trust is built slowly. Electricians need dependable products. Dealers need consistent supply. Customers need safety. Builders and contractors need cables that perform well across different conditions. VIWA Cables plans to keep these practical needs at the centre of its growth.
Regulatory And Market Conditions Will Guide The Timeline
The company has made it clear that the IPO plan will depend on market conditions, company readiness, financial performance, and applicable regulatory requirements. In India, public market activity is regulated by the Securities and Exchange Board of India (SEBI), and listing processes require detailed disclosures, due diligence, and compliance steps.
VIWA Cables will evaluate the right timing, structure, and platform for a future public issue after completing the required preparation stages.
Expanding From Nashik To Wider Indian Markets
VIWA Cables is based in Nashik, Maharashtra, and is working to build its presence across wider Indian markets. Public distributor listings show that the company has been looking to appoint distributors for its wires and cables products across multiple regions.
The proposed IPO roadmap is expected to support this wider vision by helping the company become more structured, scalable, and visible in the electrical products industry.
A Step Toward Institutional Growth
VIWA Cables sees the next two years as an important period in its journey. The company wants to move carefully, strengthen its base, and prepare for a future where it can operate with higher transparency and stronger market confidence.
The IPO roadmap reflects this larger ambition. It is a step toward institutional growth, but the company plans to stay grounded in the same areas that matter most: quality, safety, reliability, and long-term relationships.
About VIWA Cables Pvt. Ltd.
VIWA Cables Pvt. Ltd. is a Nashik-based wires and cables company offering electrical wiring solutions for residential, agricultural, commercial, and industrial applications. The company’s product range includes house wires, agricultural cables, industrial cables, FRLS wires, HRFR wires, ZHFR wires, LAN cables, CCTV cables, telephone cables, submersible cables, solar cables, flexible cables, armoured and unarmoured cables, welding cables, communication cables, automotive cables, and fire survival cables.
The company focuses on safe wiring, consistent power flow, superior conductivity, and durable cable performance.
For more information visit: vivacables.com or Facebook page.

Top 10 Emerging Leadership Icons of India – May 2026
 1. Vikram Karmendra Singh is a contemporary Indian artist whose creative journey spans over three decades of disciplined exploration and conceptual depth. Known for his minimal lines and symbolic visual language, his work reflects themes of time, memory, literature, and introspection. Singh has exhibited at prominent venues including AIFACS Gallery, Nehru Centre Mumbai, India Habitat Centre, Arpana Art Gallery, and Gaiety Theatre Complex, Shimla. His notable exhibitions include 'Hues of Hope' and 'Kaalidas: Kaavya se Canvas tak' s work ' 'Meghadootam' Beyond exhibitions, he has contributed illustrations and designs to books and journals, creating a bridge between art and literature. In 2025, he received an Honorary Doctorate in Visual Art from Kennedy University , Paris .2. ADV Vishal Chaudhary is a young environmental activist, legal researcher, and social reform enthusiast dedicated to environmental protection and waste management awareness. Holding LLB and LLM qualifications, he is actively researching Waste Management Laws and Policies. His outstanding contribution to environmental conservation and social awareness earned him the “Udaan Excellence Award 2026” as the “Best Environmental Activist,” presented by Bollywood actress Ameesha Patel. He also received the “International Achievers Award 2026” and the “National Excellence Award 2026” for his work in environmental protection, legal awareness, and public welfare. Through research and social initiatives, he inspires youth toward sustainable development and positive societal change.
3. Dhayanidhi: Transforming Legal Access and Civic Governance in India
Dhayanidhi, a Chennai-based second generation lawyer and social reformer, is redefining legal access and governance in India. As the founder of “5 Rupee Lawyer,” he aims to make affordable legal services available to underprivileged communities, especially women and children. A specialist in divorce and family law, he practices in the Delhi and Madras High Courts, handling sensitive cases with expertise and empathy. He also leads “M & D Surrogacy Law Firm,” India’s first niche practice for IVF and surrogacy law. Through his “Chenani Youth Party,” Dhayanidhi promotes youth-driven civic governance, positioning himself as a dynamic leader driving social justice and systemic change in India.
4. Mr. Prashant Gunjan has been honored as Fiction Author of the Year 2026, recognizing his exceptional ability to blend imagination with intellectual depth. Known for bridging science, consciousness, and storytelling, his work captivates readers with thought-provoking narratives that go beyond entertainment. His unique voice transforms complex ideas into engaging fiction, inspiring curiosity and reflection. This achievement celebrates not just his creativity, but his vision of using literature as a medium to explore deeper human questions. With this recognition, he emerges as a powerful new voice redefining modern fiction and meaningful storytelling.
5.Jagjit Singh – Founder & Director, M. S. Loan Guru Pvt. Ltd.
Jagjit Singh is a seasoned financial expert and the Founder & Director of M. S. Loan Guru Pvt. Ltd., with over three decades of experience in India’s financial services sector. Since 1997, he has worked closely with individuals, MSMEs, and corporates, gaining deep insights into the challenges of financial awareness and access to funding. Driven by a vision to bridge this gap, he launched “Loanguru,” a pioneering platform focused on financial literacy, loan assistance, and income opportunities. His mission is to empower citizens, promote financial inclusion, and create a self-sustaining ecosystem that supports economic growth and grassroots development across India.
6. Guiding Lives Through Astrology
Jyotish Samrat Shree Debajit Sarma is a highly respected astrologer with over 30 years of experience in the field of Vedic astrology. Known for his accurate predictions and deep spiritual insight, he has guided thousands of individuals in matters of career, relationships, finance, and personal growth. His expertise spans horoscope analysis, vastu consultation, and effective remedial solutions rooted in ancient traditions. Over the years, he has received 20+ national and international awards, recognizing his excellence and contribution to astrology. His dedication and proven track record have earned him strong trust and reputation among clients worldwide.
7. Kshetry & Co.: Global Legal Excellence with Proven Results
Kshetry & Co. is a premier multinational law firm delivering seamless legal solutions across jurisdictions, industries, and time zones. With a strong presence in the USA, UAE, UK, Thailand, and India, the firm combines global expertise with local precision through its one-firm, one-standard approach.
From company formation and cross-border transactions to complex disputes, immigration, and compliance, every matter is handled with strategic clarity and measurable outcomes. Backed by experienced leadership, 9,000+ successful cases, and a worldwide network of professionals, Kshetry & Co. stands as a trusted partner for businesses seeking growth, protection, and long-term legal assurance.
8. R. N. Jothi is a committed nursing professional from the Andaman and Nicobar Islands with over seventeen years of experience in clinical practice and nursing education. She holds an M.Sc. in Nursing and is currently pursuing a Ph.D. in Nursing, demonstrating her dedication to research and academic excellence. She presently serves as a Nursing Officer at the Andaman and Nicobar Islands Institute of Medical Sciences. Known for her contribution to patient care and student development, she has received several prestigious honours, including the Mahatma Gandhi Excellence Service Award, Atal Bihari Vajpayee Award, Nurses Award 2025, Visionary Award, International Achievers Award, and Padmasree Global Excellence Award.
9. Rajesh Mohandas: Driving Responsible AI & Governance Excellence
Rajesh Mohandas, a technology transformation leader with over 24+ years of experience, was honored at the Asia Excellence Awards for his contributions to AI Governance Frameworks, Enterprise Risk Management, Legal Compliance, and Ethical AI adoption across Large Behavior and Action Models (LBM/LAM), World Models, and Hybrid AI Architectures.
Working closely with Adv. Sonia Rajesh - Sonia and Partners (www.lawyersonia.com⁠) corporate and commercial law arm, he helps enterprises integrate legal, regulatory, and governance intelligence into scalable AI transformation strategies. His work enables organizations to accelerate AI adoption, strengthen compliance readiness, optimize operational risk, and build responsible AI ecosystems aligned with evolving global regulations.
10. Dr. Ramkumari Harisankar Iyer is an award-winning cybersecurity and AI governance leader with over 30 years of global experience in driving secure digital transformation and operational excellence. She has successfully led enterprise cybersecurity, IT service management, and AI governance initiatives for Fortune 500 organizations across multiple industries. A highly accomplished ITIL trainer, practitioner, and mentor, she has transformed service reliability and process efficiency through innovation and strategic leadership. Recognized with more than 25 prestigious industry awards, including Top 100 CIO and CISO Champion, Dr. Iyer continues to inspire organizations with her expertise, leadership, and commitment to technological advancement and excellence

Top 10 Emerging Leadership Icons of India – May 2026
 

1. Vikram Karmendra Singh is a contemporary Indian artist whose creative journey spans over three decades of disciplined exploration and conceptual depth. Known for his minimal lines and symbolic visual language, his work reflects themes of time, memory, literature, and introspection. Singh has exhibited at prominent venues including AIFACS Gallery, Nehru Centre Mumbai, India Habitat Centre, Arpana Art Gallery, and Gaiety Theatre Complex, Shimla. His notable exhibitions include 'Hues of Hope' and 'Kaalidas: Kaavya se Canvas tak' s work ' 'Meghadootam' Beyond exhibitions, he has contributed illustrations and designs to books and journals, creating a bridge between art and literature. In 2025, he received an Honorary Doctorate in Visual Art from Kennedy University , Paris .2. ADV Vishal Chaudhary is a young environmental activist, legal researcher, and social reform enthusiast dedicated to environmental protection and waste management awareness. Holding LLB and LLM qualifications, he is actively researching Waste Management Laws and Policies. His outstanding contribution to environmental conservation and social awareness earned him the “Udaan Excellence Award 2026” as the “Best Environmental Activist,” presented by Bollywood actress Ameesha Patel. He also received the “International Achievers Award 2026” and the “National Excellence Award 2026” for his work in environmental protection, legal awareness, and public welfare. Through research and social initiatives, he inspires youth toward sustainable development and positive societal change.
3. Dhayanidhi: Transforming Legal Access and Civic Governance in India
Dhayanidhi, a Chennai-based second generation lawyer and social reformer, is redefining legal access and governance in India. As the founder of “5 Rupee Lawyer,” he aims to make affordable legal services available to underprivileged communities, especially women and children. A specialist in divorce and family law, he practices in the Delhi and Madras High Courts, handling sensitive cases with expertise and empathy. He also leads “M & D Surrogacy Law Firm,” India’s first niche practice for IVF and surrogacy law. Through his “Chenani Youth Party,” Dhayanidhi promotes youth-driven civic governance, positioning himself as a dynamic leader driving social justice and systemic change in India.
4. Mr. Prashant Gunjan has been honored as Fiction Author of the Year 2026, recognizing his exceptional ability to blend imagination with intellectual depth. Known for bridging science, consciousness, and storytelling, his work captivates readers with thought-provoking narratives that go beyond entertainment. His unique voice transforms complex ideas into engaging fiction, inspiring curiosity and reflection. This achievement celebrates not just his creativity, but his vision of using literature as a medium to explore deeper human questions. With this recognition, he emerges as a powerful new voice redefining modern fiction and meaningful storytelling.
5.Jagjit Singh – Founder & Director, M. S. Loan Guru Pvt. Ltd.
Jagjit Singh is a seasoned financial expert and the Founder & Director of M. S. Loan Guru Pvt. Ltd., with over three decades of experience in India’s financial services sector. Since 1997, he has worked closely with individuals, MSMEs, and corporates, gaining deep insights into the challenges of financial awareness and access to funding. Driven by a vision to bridge this gap, he launched “Loanguru,” a pioneering platform focused on financial literacy, loan assistance, and income opportunities. His mission is to empower citizens, promote financial inclusion, and create a self-sustaining ecosystem that supports economic growth and grassroots development across India.
6. Guiding Lives Through Astrology
Jyotish Samrat Shree Debajit Sarma is a highly respected astrologer with over 30 years of experience in the field of Vedic astrology. Known for his accurate predictions and deep spiritual insight, he has guided thousands of individuals in matters of career, relationships, finance, and personal growth. His expertise spans horoscope analysis, vastu consultation, and effective remedial solutions rooted in ancient traditions. Over the years, he has received 20+ national and international awards, recognizing his excellence and contribution to astrology. His dedication and proven track record have earned him strong trust and reputation among clients worldwide.
7. Kshetry & Co.: Global Legal Excellence with Proven Results
Kshetry & Co. is a premier multinational law firm delivering seamless legal solutions across jurisdictions, industries, and time zones. With a strong presence in the USA, UAE, UK, Thailand, and India, the firm combines global expertise with local precision through its one-firm, one-standard approach.
From company formation and cross-border transactions to complex disputes, immigration, and compliance, every matter is handled with strategic clarity and measurable outcomes. Backed by experienced leadership, 9,000+ successful cases, and a worldwide network of professionals, Kshetry & Co. stands as a trusted partner for businesses seeking growth, protection, and long-term legal assurance.
8. R. N. Jothi is a committed nursing professional from the Andaman and Nicobar Islands with over seventeen years of experience in clinical practice and nursing education. She holds an M.Sc. in Nursing and is currently pursuing a Ph.D. in Nursing, demonstrating her dedication to research and academic excellence. She presently serves as a Nursing Officer at the Andaman and Nicobar Islands Institute of Medical Sciences. Known for her contribution to patient care and student development, she has received several prestigious honours, including the Mahatma Gandhi Excellence Service Award, Atal Bihari Vajpayee Award, Nurses Award 2025, Visionary Award, International Achievers Award, and Padmasree Global Excellence Award.
9. Rajesh Mohandas: Driving Responsible AI & Governance Excellence
Rajesh Mohandas, a technology transformation leader with over 24+ years of experience, was honored at the Asia Excellence Awards for his contributions to AI Governance Frameworks, Enterprise Risk Management, Legal Compliance, and Ethical AI adoption across Large Behavior and Action Models (LBM/LAM), World Models, and Hybrid AI Architectures.
Working closely with Adv. Sonia Rajesh - Sonia and Partners (www.lawyersonia.com⁠) corporate and commercial law arm, he helps enterprises integrate legal, regulatory, and governance intelligence into scalable AI transformation strategies. His work enables organizations to accelerate AI adoption, strengthen compliance readiness, optimize operational risk, and build responsible AI ecosystems aligned with evolving global regulations.
10. Dr. Ramkumari Harisankar Iyer is an award-winning cybersecurity and AI governance leader with over 30 years of global experience in driving secure digital transformation and operational excellence. She has successfully led enterprise cybersecurity, IT service management, and AI governance initiatives for Fortune 500 organizations across multiple industries. A highly accomplished ITIL trainer, practitioner, and mentor, she has transformed service reliability and process efficiency through innovation and strategic leadership. Recognized with more than 25 prestigious industry awards, including Top 100 CIO and CISO Champion, Dr. Iyer continues to inspire organizations with her expertise, leadership, and commitment to technological advancement and excellence

Top 10 Emerging Leadership Icons of India – May 2026
1. Vikram Karmendra Singh is a contemporary Indian artist whose creative journey spans over three decades of disciplined exploration and conceptual depth. Known for his minimal lines and symbolic visual language, his work reflects themes of time, memory, literature, and introspection. Singh has exhibited at prominent venues including AIFACS Gallery, Nehru Centre Mumbai, India Habitat Centre, Arpana Art Gallery, and Gaiety Theatre Complex, Shimla. His notable exhibitions include 'Hues of Hope' and 'Kaalidas: Kaavya se Canvas tak' s work ' 'Meghadootam' Beyond exhibitions, he has contributed illustrations and designs to books and journals, creating a bridge between art and literature. In 2025, he received an Honorary Doctorate in Visual Art from Kennedy University , Paris .
2. ADV Vishal Chaudhary is a young environmental activist, legal researcher, and social reform enthusiast dedicated to environmental protection and waste management awareness. Holding LLB and LLM qualifications, he is actively researching Waste Management Laws and Policies. His outstanding contribution to environmental conservation and social awareness earned him the “Udaan Excellence Award 2026” as the “Best Environmental Activist,” presented by Bollywood actress Ameesha Patel. He also received the “International Achievers Award 2026” and the “National Excellence Award 2026” for his work in environmental protection, legal awareness, and public welfare. Through research and social initiatives, he inspires youth toward sustainable development and positive societal change.

3. Dhayanidhi: Transforming Legal Access and Civic Governance in India

Dhayanidhi, a Chennai-based second generation lawyer and social reformer, is redefining legal access and governance in India. As the founder of “5 Rupee Lawyer,” he aims to make affordable legal services available to underprivileged communities, especially women and children. A specialist in divorce and family law, he practices in the Delhi and Madras High Courts, handling sensitive cases with expertise and empathy. He also leads “M & D Surrogacy Law Firm,” India’s first niche practice for IVF and surrogacy law. Through his “Chenani Youth Party,” Dhayanidhi promotes youth-driven civic governance, positioning himself as a dynamic leader driving social justice and systemic change in India.

4. Mr. Prashant Gunjan has been honored as Fiction Author of the Year 2026, recognizing his exceptional ability to blend imagination with intellectual depth. Known for bridging science, consciousness, and storytelling, his work captivates readers with thought-provoking narratives that go beyond entertainment. His unique voice transforms complex ideas into engaging fiction, inspiring curiosity and reflection. This achievement celebrates not just his creativity, but his vision of using literature as a medium to explore deeper human questions. With this recognition, he emerges as a powerful new voice redefining modern fiction and meaningful storytelling.

5.Jagjit Singh – Founder & Director, M. S. Loan Guru Pvt. Ltd.

Jagjit Singh is a seasoned financial expert and the Founder & Director of M. S. Loan Guru Pvt. Ltd., with over three decades of experience in India’s financial services sector. Since 1997, he has worked closely with individuals, MSMEs, and corporates, gaining deep insights into the challenges of financial awareness and access to funding. Driven by a vision to bridge this gap, he launched “Loanguru,” a pioneering platform focused on financial literacy, loan assistance, and income opportunities. His mission is to empower citizens, promote financial inclusion, and create a self-sustaining ecosystem that supports economic growth and grassroots development across India.

6. Guiding Lives Through Astrology

Jyotish Samrat Shree Debajit Sarma is a highly respected astrologer with over 30 years of experience in the field of Vedic astrology. Known for his accurate predictions and deep spiritual insight, he has guided thousands of individuals in matters of career, relationships, finance, and personal growth. His expertise spans horoscope analysis, vastu consultation, and effective remedial solutions rooted in ancient traditions. Over the years, he has received 20+ national and international awards, recognizing his excellence and contribution to astrology. His dedication and proven track record have earned him strong trust and reputation among clients worldwide.

7. Kshetry & Co.: Global Legal Excellence with Proven Results

Kshetry & Co. is a premier multinational law firm delivering seamless legal solutions across jurisdictions, industries, and time zones. With a strong presence in the USA, UAE, UK, Thailand, and India, the firm combines global expertise with local precision through its one-firm, one-standard approach.

From company formation and cross-border transactions to complex disputes, immigration, and compliance, every matter is handled with strategic clarity and measurable outcomes. Backed by experienced leadership, 9,000+ successful cases, and a worldwide network of professionals, Kshetry & Co. stands as a trusted partner for businesses seeking growth, protection, and long-term legal assurance.

8. R. N. Jothi is a committed nursing professional from the Andaman and Nicobar Islands with over seventeen years of experience in clinical practice and nursing education. She holds an M.Sc. in Nursing and is currently pursuing a Ph.D. in Nursing, demonstrating her dedication to research and academic excellence. She presently serves as a Nursing Officer at the Andaman and Nicobar Islands Institute of Medical Sciences. Known for her contribution to patient care and student development, she has received several prestigious honours, including the Mahatma Gandhi Excellence Service Award, Atal Bihari Vajpayee Award, Nurses Award 2025, Visionary Award, International Achievers Award, and Padmasree Global Excellence Award.

9. Rajesh Mohandas: Driving Responsible AI & Governance Excellence

Rajesh Mohandas, a technology transformation leader with over 24+ years of experience, was honored at the Asia Excellence Awards for his contributions to AI Governance Frameworks, Enterprise Risk Management, Legal Compliance, and Ethical AI adoption across Large Behavior and Action Models (LBM/LAM), World Models, and Hybrid AI Architectures.

Working closely with Adv. Sonia Rajesh - Sonia and Partners (www.lawyersonia.com⁠) corporate and commercial law arm, he helps enterprises integrate legal, regulatory, and governance intelligence into scalable AI transformation strategies. His work enables organizations to accelerate AI adoption, strengthen compliance readiness, optimize operational risk, and build responsible AI ecosystems aligned with evolving global regulations.

10. Dr. Ramkumari Harisankar Iyer is an award-winning cybersecurity and AI governance leader with over 30 years of global experience in driving secure digital transformation and operational excellence. She has successfully led enterprise cybersecurity, IT service management, and AI governance initiatives for Fortune 500 organizations across multiple industries. A highly accomplished ITIL trainer, practitioner, and mentor, she has transformed service reliability and process efficiency through innovation and strategic leadership. Recognized with more than 25 prestigious industry awards, including Top 100 CIO and CISO Champion, Dr. Iyer continues to inspire organizations with her expertise, leadership, and commitment to technological advancement and excellence

Top 10 Emerging Leadership Icons of India – May 2026


1. Vikram Karmendra Singh is a contemporary Indian artist whose creative journey spans over three decades of disciplined exploration and conceptual depth. Known for his minimal lines and symbolic visual language, his work reflects themes of time, memory, literature, and introspection. Singh has exhibited at prominent venues including AIFACS Gallery, Nehru Centre Mumbai, India Habitat Centre, Arpana Art Gallery, and Gaiety Theatre Complex, Shimla. His notable exhibitions include 'Hues of Hope' and 'Kaalidas: Kaavya se Canvas tak' s work ' 'Meghadootam' Beyond exhibitions, he has contributed illustrations and designs to books and journals, creating a bridge between art and literature. In 2025, he received an Honorary Doctorate in Visual Art from Kennedy University , Paris .2. ADV Vishal Chaudhary is a young environmental activist, legal researcher, and social reform enthusiast dedicated to environmental protection and waste management awareness. Holding LLB and LLM qualifications, he is actively researching Waste Management Laws and Policies. His outstanding contribution to environmental conservation and social awareness earned him the “Udaan Excellence Award 2026” as the “Best Environmental Activist,” presented by Bollywood actress Ameesha Patel. He also received the “International Achievers Award 2026” and the “National Excellence Award 2026” for his work in environmental protection, legal awareness, and public welfare. Through research and social initiatives, he inspires youth toward sustainable development and positive societal change.
3. Dhayanidhi: Transforming Legal Access and Civic Governance in India
Dhayanidhi, a Chennai-based second generation lawyer and social reformer, is redefining legal access and governance in India. As the founder of “5 Rupee Lawyer,” he aims to make affordable legal services available to underprivileged communities, especially women and children. A specialist in divorce and family law, he practices in the Delhi and Madras High Courts, handling sensitive cases with expertise and empathy. He also leads “M & D Surrogacy Law Firm,” India’s first niche practice for IVF and surrogacy law. Through his “Chenani Youth Party,” Dhayanidhi promotes youth-driven civic governance, positioning himself as a dynamic leader driving social justice and systemic change in India.
4. Mr. Prashant Gunjan has been honored as Fiction Author of the Year 2026, recognizing his exceptional ability to blend imagination with intellectual depth. Known for bridging science, consciousness, and storytelling, his work captivates readers with thought-provoking narratives that go beyond entertainment. His unique voice transforms complex ideas into engaging fiction, inspiring curiosity and reflection. This achievement celebrates not just his creativity, but his vision of using literature as a medium to explore deeper human questions. With this recognition, he emerges as a powerful new voice redefining modern fiction and meaningful storytelling.
5.Jagjit Singh – Founder & Director, M. S. Loan Guru Pvt. Ltd.
Jagjit Singh is a seasoned financial expert and the Founder & Director of M. S. Loan Guru Pvt. Ltd., with over three decades of experience in India’s financial services sector. Since 1997, he has worked closely with individuals, MSMEs, and corporates, gaining deep insights into the challenges of financial awareness and access to funding. Driven by a vision to bridge this gap, he launched “Loanguru,” a pioneering platform focused on financial literacy, loan assistance, and income opportunities. His mission is to empower citizens, promote financial inclusion, and create a self-sustaining ecosystem that supports economic growth and grassroots development across India.
6. Guiding Lives Through Astrology
Jyotish Samrat Shree Debajit Sarma is a highly respected astrologer with over 30 years of experience in the field of Vedic astrology. Known for his accurate predictions and deep spiritual insight, he has guided thousands of individuals in matters of career, relationships, finance, and personal growth. His expertise spans horoscope analysis, vastu consultation, and effective remedial solutions rooted in ancient traditions. Over the years, he has received 20+ national and international awards, recognizing his excellence and contribution to astrology. His dedication and proven track record have earned him strong trust and reputation among clients worldwide.
7. Kshetry & Co.: Global Legal Excellence with Proven Results
Kshetry & Co. is a premier multinational law firm delivering seamless legal solutions across jurisdictions, industries, and time zones. With a strong presence in the USA, UAE, UK, Thailand, and India, the firm combines global expertise with local precision through its one-firm, one-standard approach.
From company formation and cross-border transactions to complex disputes, immigration, and compliance, every matter is handled with strategic clarity and measurable outcomes. Backed by experienced leadership, 9,000+ successful cases, and a worldwide network of professionals, Kshetry & Co. stands as a trusted partner for businesses seeking growth, protection, and long-term legal assurance.
8. R. N. Jothi is a committed nursing professional from the Andaman and Nicobar Islands with over seventeen years of experience in clinical practice and nursing education. She holds an M.Sc. in Nursing and is currently pursuing a Ph.D. in Nursing, demonstrating her dedication to research and academic excellence. She presently serves as a Nursing Officer at the Andaman and Nicobar Islands Institute of Medical Sciences. Known for her contribution to patient care and student development, she has received several prestigious honours, including the Mahatma Gandhi Excellence Service Award, Atal Bihari Vajpayee Award, Nurses Award 2025, Visionary Award, International Achievers Award, and Padmasree Global Excellence Award.
9. Rajesh Mohandas: Driving Responsible AI & Governance Excellence
Rajesh Mohandas, a technology transformation leader with over 24+ years of experience, was honored at the Asia Excellence Awards for his contributions to AI Governance Frameworks, Enterprise Risk Management, Legal Compliance, and Ethical AI adoption across Large Behavior and Action Models (LBM/LAM), World Models, and Hybrid AI Architectures.
Working closely with Adv. Sonia Rajesh - Sonia and Partners (www.lawyersonia.com⁠) corporate and commercial law arm, he helps enterprises integrate legal, regulatory, and governance intelligence into scalable AI transformation strategies. His work enables organizations to accelerate AI adoption, strengthen compliance readiness, optimize operational risk, and build responsible AI ecosystems aligned with evolving global regulations.
10. Dr. Ramkumari Harisankar Iyer is an award-winning cybersecurity and AI governance leader with over 30 years of global experience in driving secure digital transformation and operational excellence. She has successfully led enterprise cybersecurity, IT service management, and AI governance initiatives for Fortune 500 organizations across multiple industries. A highly accomplished ITIL trainer, practitioner, and mentor, she has transformed service reliability and process efficiency through innovation and strategic leadership. Recognized with more than 25 prestigious industry awards, including Top 100 CIO and CISO Champion, Dr. Iyer continues to inspire organizations with her expertise, leadership, and commitment to technological advancement and excellence

Top 10 Emerging Leadership Icons of India – May 2026


1. Vikram Karmendra Singh is a contemporary Indian artist whose creative journey spans over three decades of disciplined exploration and conceptual depth. Known for his minimal lines and symbolic visual language, his work reflects themes of time, memory, literature, and introspection. Singh has exhibited at prominent venues including AIFACS Gallery, Nehru Centre Mumbai, India Habitat Centre, Arpana Art Gallery, and Gaiety Theatre Complex, Shimla. His notable exhibitions include 'Hues of Hope' and 'Kaalidas: Kaavya se Canvas tak' s work ' 'Meghadootam' Beyond exhibitions, he has contributed illustrations and designs to books and journals, creating a bridge between art and literature. In 2025, he received an Honorary Doctorate in Visual Art from Kennedy University , Paris .2. ADV Vishal Chaudhary is a young environmental activist, legal researcher, and social reform enthusiast dedicated to environmental protection and waste management awareness. Holding LLB and LLM qualifications, he is actively researching Waste Management Laws and Policies. His outstanding contribution to environmental conservation and social awareness earned him the “Udaan Excellence Award 2026” as the “Best Environmental Activist,” presented by Bollywood actress Ameesha Patel. He also received the “International Achievers Award 2026” and the “National Excellence Award 2026” for his work in environmental protection, legal awareness, and public welfare. Through research and social initiatives, he inspires youth toward sustainable development and positive societal change.
3. Dhayanidhi: Transforming Legal Access and Civic Governance in India
Dhayanidhi, a Chennai-based second generation lawyer and social reformer, is redefining legal access and governance in India. As the founder of “5 Rupee Lawyer,” he aims to make affordable legal services available to underprivileged communities, especially women and children. A specialist in divorce and family law, he practices in the Delhi and Madras High Courts, handling sensitive cases with expertise and empathy. He also leads “M & D Surrogacy Law Firm,” India’s first niche practice for IVF and surrogacy law. Through his “Chenani Youth Party,” Dhayanidhi promotes youth-driven civic governance, positioning himself as a dynamic leader driving social justice and systemic change in India.
4. Mr. Prashant Gunjan has been honored as Fiction Author of the Year 2026, recognizing his exceptional ability to blend imagination with intellectual depth. Known for bridging science, consciousness, and storytelling, his work captivates readers with thought-provoking narratives that go beyond entertainment. His unique voice transforms complex ideas into engaging fiction, inspiring curiosity and reflection. This achievement celebrates not just his creativity, but his vision of using literature as a medium to explore deeper human questions. With this recognition, he emerges as a powerful new voice redefining modern fiction and meaningful storytelling.
5.Jagjit Singh – Founder & Director, M. S. Loan Guru Pvt. Ltd.
Jagjit Singh is a seasoned financial expert and the Founder & Director of M. S. Loan Guru Pvt. Ltd., with over three decades of experience in India’s financial services sector. Since 1997, he has worked closely with individuals, MSMEs, and corporates, gaining deep insights into the challenges of financial awareness and access to funding. Driven by a vision to bridge this gap, he launched “Loanguru,” a pioneering platform focused on financial literacy, loan assistance, and income opportunities. His mission is to empower citizens, promote financial inclusion, and create a self-sustaining ecosystem that supports economic growth and grassroots development across India.
6. Guiding Lives Through Astrology
Jyotish Samrat Shree Debajit Sarma is a highly respected astrologer with over 30 years of experience in the field of Vedic astrology. Known for his accurate predictions and deep spiritual insight, he has guided thousands of individuals in matters of career, relationships, finance, and personal growth. His expertise spans horoscope analysis, vastu consultation, and effective remedial solutions rooted in ancient traditions. Over the years, he has received 20+ national and international awards, recognizing his excellence and contribution to astrology. His dedication and proven track record have earned him strong trust and reputation among clients worldwide.
7. Kshetry & Co.: Global Legal Excellence with Proven Results
Kshetry & Co. is a premier multinational law firm delivering seamless legal solutions across jurisdictions, industries, and time zones. With a strong presence in the USA, UAE, UK, Thailand, and India, the firm combines global expertise with local precision through its one-firm, one-standard approach.
From company formation and cross-border transactions to complex disputes, immigration, and compliance, every matter is handled with strategic clarity and measurable outcomes. Backed by experienced leadership, 9,000+ successful cases, and a worldwide network of professionals, Kshetry & Co. stands as a trusted partner for businesses seeking growth, protection, and long-term legal assurance.
8. R. N. Jothi is a committed nursing professional from the Andaman and Nicobar Islands with over seventeen years of experience in clinical practice and nursing education. She holds an M.Sc. in Nursing and is currently pursuing a Ph.D. in Nursing, demonstrating her dedication to research and academic excellence. She presently serves as a Nursing Officer at the Andaman and Nicobar Islands Institute of Medical Sciences. Known for her contribution to patient care and student development, she has received several prestigious honours, including the Mahatma Gandhi Excellence Service Award, Atal Bihari Vajpayee Award, Nurses Award 2025, Visionary Award, International Achievers Award, and Padmasree Global Excellence Award.
9. Rajesh Mohandas: Driving Responsible AI & Governance Excellence
Rajesh Mohandas, a technology transformation leader with over 24+ years of experience, was honored at the Asia Excellence Awards for his contributions to AI Governance Frameworks, Enterprise Risk Management, Legal Compliance, and Ethical AI adoption across Large Behavior and Action Models (LBM/LAM), World Models, and Hybrid AI Architectures.
Working closely with Adv. Sonia Rajesh - Sonia and Partners (www.lawyersonia.com⁠) corporate and commercial law arm, he helps enterprises integrate legal, regulatory, and governance intelligence into scalable AI transformation strategies. His work enables organizations to accelerate AI adoption, strengthen compliance readiness, optimize operational risk, and build responsible AI ecosystems aligned with evolving global regulations.
10. Dr. Ramkumari Harisankar Iyer is an award-winning cybersecurity and AI governance leader with over 30 years of global experience in driving secure digital transformation and operational excellence. She has successfully led enterprise cybersecurity, IT service management, and AI governance initiatives for Fortune 500 organizations across multiple industries. A highly accomplished ITIL trainer, practitioner, and mentor, she has transformed service reliability and process efficiency through innovation and strategic leadership. Recognized with more than 25 prestigious industry awards, including Top 100 CIO and CISO Champion, Dr. Iyer continues to inspire organizations with her expertise, leadership, and commitment to technological advancement and excellence

Inside the Quiet Reinvention of India’s Luxury Wedding Industry


A Gurugram firm is treating weddings not just as events to be executed, but as deeply emotional experiences to be protected, and the rest of the industry is beginning to notice.Most Indian weddings, even the very expensive ones, are still held together by a quiet act of collective faith. Faith that the florist will turn up on time. Faith that the cousin in charge of logistics has actually checked the room blocks. Faith that the groom’s baraat party understands why it’s important to arrive on time.
An industry that delivers ₹3 crore weddings still runs, astonishingly, on WhatsApp groups, paper ledgers and the assumption that things will somehow work out.
Swati Sharma found that gap interesting. Then she found it unacceptable.
But the operational chaos was only part of what she noticed. As she spent more time around weddings, Sharma began seeing something deeper: the emotional exhaustion hidden beneath the glamour. Brides trying to protect their parents from stress while silently carrying their own. Grooms caught between family expectations and wanting the wedding to still feel personal. Mothers staying awake till 3 am worrying about guest lists instead of enjoying one of the biggest milestones of their lives.
For Sharma, weddings stopped feeling like “events” very quickly. They began to feel like emotionally charged life transitions that deserved care, softness and structure in equal measure.
The Role of an Emotional Anchor
“People think wedding planners only manage decor and logistics,” Swati says. “But somewhere along the way, we become emotional anchors. We become the bridge between generations, between the couple and their families, between expectation and reality.”
Sharma is the founder of Saffron Events, the Gurugram-based wedding planning firm she incorporated in December 2021 after more than a decade across marketing and creative roles. In the years since, she has quietly built one of the most talked-about names in Delhi NCR’s premium wedding circuit, planning full-service and destination weddings across India in the ₹50 lakh to ₹3 crore-plus bracket.
The growth has come not from louder marketing, but from a refusal to treat weddings like assembly-line productions.
A Brand Brief Before a Pinterest Board
Walk into most Indian wedding meetings and the first reference shared is a Pinterest board. Walk into a Saffron meeting and you are more likely to be asked how the bride and groom first met. The answer matters because it becomes the brief, and at Saffron, every wedding starts there.
“Decor is just the surface,” Swati says. “The real craft is in the thinking before the decor. When you start with a story instead of a Pinterest board, the entire event begins to feel intentional.”
That single discipline, lifted straight from her marketing background, changes everything downstream. The mandap stops being a Pinterest replica and starts becoming an extension of a memory. The welcome hamper stops being generic gifting and starts saying something about the couple themselves.
The result is a category of wedding production the traditional industry rarely manages consistently: celebrations that feel emotionally art-directed rather than simply assembled.
One recent multi-city celebration unfolded across Kolkata, Singapore, Paris and Delhi, with each city treated as a chapter in the couple’s story rather than four disconnected events.
● Kolkata honoured their roots.
● Singapore represented where their relationship began.
● Paris was intimate and deeply personal.
● Delhi became the culmination.
The themes, dress codes, music and guest experiences shifted from city to city, but the emotional narrative held throughout.
Building Systems To Turn Chaos Into Successful Events
The visible work, Swati says, is actually the easier half. The harder, and far less glamorous, work happens behind the scenes.
Indian wedding planning, even at the luxury end, has historically been resistant to systems. Leads arrive on WhatsApp and disappear in the same place. Vendor payments are tracked manually. Finance management becomes a reactive scramble days before an event. For an industry handling crores per project, the absence of infrastructure has long been accepted as normal.
Sharma did not want Saffron to function on stress and improvisation.
“We never built systems to sound tech-forward,” Swati says. “We built them because families deserve peace of mind. When someone trusts us with one of the biggest moments of their lives, they should not be worrying about missed payments, confused timelines or vendor follow-ups.”
That thinking led Saffron to develop FinTrack+, a finance tracking platform built specifically for Indian event planners, with GST treatment, TDS mechanics, vendor payouts and project-wise profitability integrated into the core.
In parallel, the company also launched Plan with Saffron, a vetted vendor ecosystem featuring a structured Vendor Onboarding process where photographers, decorators, makeup artists, caterers and venues go through evaluation before entering the network.
The CRM is automated. The lead pipeline is streamlined. The backend functions with the precision of an agency rather than the chaos traditionally associated with wedding planning.
But Swati insists the systems were never the destination. They were meant to create emotional breathing room.
“At our core, we are not just consultants,” Swati says. “We are confidants. Sometimes negotiators. Sometimes protectors. Sometimes simply the people a bride calls when she feels overwhelmed and cannot say it out loud to her family.”
The Real Product Is Not the Wedding
With operations running more smoothly behind the scenes, the team’s real focus becomes something harder to quantify: interpretation.
A Saffron onboarding rarely begins with venue options or colour palettes. It begins with long conversations to explore the core of the celebration:
● How did the couple meet?
● Which rituals matter deeply to each side of the family?
● Which traditions can be modernised, and which should remain untouched?
● What does celebration look like for this particular family?
Only then does planning begin. And once it does, every detail becomes intentional: the flow of ceremonies, the regional flavours on the menu, the gifting, the lighting transitions, the music cues, and the emotional rhythm of the evening itself.
For Sharma, personalization is no longer a luxury add-on. It is the entire product. One of her most emotional moments came after a wedding where the bride’s father quietly pulled her aside after the pheras.
"He told me, ‘For the first time in six months, I actually got to sit and watch my daughter get married instead of worrying about what could go wrong.’"
“That stayed with me,” Swati says. “Because that is the real job. Not just creating beautiful weddings, but giving families the chance to truly be present inside them.”
A Different Kind of Wedding Company
What Saffron represents is less a single company and more a larger generational shift within India’s luxury wedding industry: founders with backgrounds in branding and storytelling, operational systems built in-house, and a move away from excess toward intentionality.
For couples planning weddings in Delhi NCR or destination celebrations across India, expectations are quietly changing. Weddings are no longer judged only by scale, but by how personal they feel.
Saffron now offers Full Wedding Planning, Partial Planning, Day-of Coordination, Décor & Styling and Destination Wedding services, along with one-on-one consultations for couples still in the early stages of planning.
But ask Swati what she believes clients remember most, and her answer has very little to do with decor.
“In the end, people rarely remember weddings only for how they looked,” Swati says. “They remember how they felt.”
For many clients, that feeling becomes the defining memory long after the event itself ends.
“We initially hired Saffron for planning and decor,” says a recent bride from Delhi NCR. “But somewhere during the process, they became our safest space. They handled difficult conversations with so much grace, protected our vision without dismissing our parents’ emotions, and somehow made an overwhelming process feel deeply personal. By the wedding day, they didn’t feel like vendors. They felt like family.”
The decor eventually gets archived. The photographs get framed. But the feeling of being understood stays. And perhaps that is what the next generation of luxury wedding planning in India is really becoming: not louder weddings, but more meaningful ones.