How Shubham Rajput & Dev Solanki Are Building Smarter Businesses with Y2WAY
A business owner can have the latest software, a strong team and an impressive customer base—and still lose hours every day because the systems connecting everything do not work properly.
Customer information might sit in spreadsheets. Payments might be tracked manually. Factory activity may be visible on CCTV without producing useful operational insights. Employees may spend more time preparing reports than acting on them.
These everyday problems are central to the thinking behind Y2WAY Universal Consultancy, the venture built by young entrepreneurs Shubham Sanjaysinh Rajput and Dev Virendrakumar Solanki.
Their idea is straightforward: before adding more technology, understand why the existing process is inefficient.
It is an approach shaped by a freelancing journey that began in 2017 and has since evolved into a multidisciplinary consultancy. According to the founders, they have delivered 187 projects in the past two years across their freelance-to-consultancy journey, responding to different business and technology requirements. Both founders received appreciation in July 2026 from Rivaba Ravindrasinh Jadeja, Gujarat’s Minister of State for Primary, Secondary and Adult Education.
The Hidden Cost of Doing Things the Old Way
Indian businesses are increasingly exploring artificial intelligence, customer management software and workflow automation. However, buying a digital product does not automatically make a company more efficient.
A standard CRM might offer dozens of features while missing the few that a particular business genuinely needs. An automated reporting tool may still require employees to enter the same information repeatedly. An AI application may sound impressive without delivering a useful business outcome.
Shubham Sanjaysinh Rajput and Dev Virendrakumar Solanki believe the real opportunity lies in designing technology around a company’s actual operations.
Through Y2WAY Universal Consultancy, they aim to connect technical implementation with process understanding, usability and commercial value.
Their work emphasizes asking fundamental questions: Which activities are repetitive? Where is information getting lost? Which decisions need better data? What can be simplified before it is automated?
Answering those questions helps determine whether the solution requires a new application, a customized algorithm, integrated software or a redesigned workflow.
What Makes Y2WAY’s Optimization Approach Different?
A central area of interest for Y2WAY Universal Consultancy is algorithmic optimization—designing logical systems that perform useful tasks while reducing unnecessary steps.
An algorithm does not have to be a mysterious black box. In practical business applications, it may determine how information moves between departments, how records are organized, how exceptions are flagged or when users should receive an alert.
The founders’ approach combines such logic with artificial intelligence where it adds value.
For an industrial setting, this could involve examining production data, machine activity or operational patterns. In customer-facing businesses, it could mean improving membership records, billing, inventory control and follow-up processes.
Computer vision and IoT systems can introduce additional possibilities, allowing certain physical activities to be translated into useful digital information.
The objective is not automation for its own sake. It is to help organizations operate with fewer unnecessary steps and more timely information.
From Freelance Thinking to a Multidisciplinary Consultancy
The company’s beginnings in freelancing remain relevant to how it approaches projects.
Freelance work requires adaptability because no two client briefs are identical. Over time, Shubham Sanjaysinh Rajput and Dev Virendrakumar Solanki began using that experience to combine development, design, creative strategy and business consulting into one service model.
Y2WAY Universal Consultancy now positions itself across more than 12 industry and solution areas, including manufacturing, industrial IoT, smart automation, CRM technology, healthcare, fitness and wellness, education, retail, hospitality, logistics, financial operations, and marketing and media.
The sectors may appear unrelated, but many share similar underlying problems: disconnected information, repetitive administration, limited visibility and software that does not fit the organization.
This creates opportunities to reuse problem-solving principles while developing solutions specific to each client.
A Commercial Opportunity Built on Real Problems
The transition from freelancers to consultancy founders has also created a broader revenue model based on technology projects, business services and potential long-term client engagements.
Although the founders have not disclosed revenue figures for this story, their reported project volume reflects an expanding delivery portfolio.
For Shubham Sanjaysinh Rajput and Dev Virendrakumar Solanki, the larger ambition is to help Indian enterprises see automation as a practical business investment rather than an intimidating technological shift.
The founders envision a future in which software can be customized more intelligently and small and medium businesses can make better use of tools once associated primarily with larger corporations.
Whether that vision becomes a major force in India’s AI industry will depend on future execution and measurable client outcomes.
But the principle behind Y2WAY Universal Consultancy is worth examining: sometimes the smartest innovation is not adding another tool, but making the entire system work better.
For more information you can visit on Website: https://www.y2way.com/
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Oct 28 2026, 11:19
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